Media Kit2013
Table of Contents
TVC+ Latino
Programming for 2013
Product Integration Opportunities
Programming Grid
Coverage
TVC Mas LatinoTVC Mas LatinoComo Estar En Casa
TVC Mas Latino is a bi-lingual national television
network providing exciting and relevant sports, news, entertainment, music, and movies to 2nd, 3rd and 4th generation Latinos. We are currently seen in 5 of the top 10 Latino markets in the United States and adding new markets monthly. Additionally, we are the only major Latino network simulcasting our broadcast nationally via IPTV.
Combining a mix of programming provided by the leading cable network in Mexico with hundreds of hours of original content from the United States-either produced in our studios in Southern California or acquired on an exclusive basis- we are the network for modern Latinos.
Programming 2013
TVC Mas Latino broadcasts content that reaches every
significant demographic. Our philosophy is to provide counter programming so the viewer has an option to a Novela.
GenreEntertainment20% 30%
Music Nature Cooking
10%
15%
10% 5%
News Travel Sports
10%
Entertainment Programming
ENMASCARADOS 8:00p 8:30p Tue Fri Enmascarados, a team of super heroes are determined to put an end to evil as they unite forces with the law enforcement. Together they solve murder cases in an attempt to have good conquer evil. Genre: Entertainment Language: Spanish
HOLLYWOOD LIFE 6:00p 7:00p Mon Fri Leila Ciancaglini introduces the newest and hottest music videos. With special guests appearances and top stories, Hollywood Lifes beautiful host brings a little bit of Hollywood into the homes of its viewers. Genre: Music Conductor: Leila Ciancaglini Language: Spanish/English
Entertainment Programming
FURIA DEL JARIPEO 6:00p 5:00p Mon Fri Jaripeo ranchero at its best, 100% Mexican, bringing you the best riders and the most rowdiest bulls. Interviews, videos and music with the artists of the moment all this taking place at the finest ranches of the region. Genre: Entertainment and Music Host: Alex Linares El Gorrion Language: Spanish
ENLACES 7:00p 8:00p Thurs How has the internet changed our world? These are the kind of topics that Enlaces covers from an informative point yet entertaining. Genre: Entertainment Language: Spanish
NatureDOMSTICOS Y SALVAJES 9:30a 10:00a Sun We have made them our best friends, confidants and companions. But the majority of these species remain mysterious, powerful and misunderstood. Dont miss out on this entertaining program documenting animal life. Genre: Nature Drivers: Ilse Salas, Roberto Max Espejel and Red Language: Spanish
INSECTARIA 1:00p 1:30p Tue - Fri Connect with mother nature through Insectaria. Insectaria is out of the normal, here you will meet the smallest creatures that share this planet with us. Discover them, meet them and learn what makes these creepy crawlers so interesting. Genre: Nature Language: Spanish
Morning Programming
SAZNARTE 9:00a 9:30a Mon -Wed Nutritional, delicious and economical recipes, it doesnt get better than this! Follow along with Dore Ferriz, a nutritionist and chef as she shares her knowledge and techniques for better cooking at home. Category: Cooking Conductor: Dore Ferriz Language: Spanish
FORO MAS LATINO 8:00a- 9:00a Mon- Fri A forum led by Marcos Palma covering the most interesting and controversial topics of the moment. With expert guests sharing their opinions and experience . Category: Talk Show Conductor: Marcos Palma Language: Spanish
Travel
MEXICO DE MIS AMORES 9:00p 9:30p Mon - Fri Mexico de Mis Amores not only captures images of our Mexico, but of the culture encouraging and strengthening roots beyond the borders. Discover dishes, traditions, legends and much more of what Mexico has to offer. Genre: Tourism and Culture Language: Spanish
EL COLOR DE MXICO 8:30a 9:00a Sun Discover exotic parts of Mexico and their traditional foods, culture and folk legends as well as the customs of its inhabitants. Category: Travelogue Conductor: Rodolfo Gonzalez Language: Spanish
Music Programming
MAS MUSICA 1:00p 2:00p Mon - Fri Top music videos in the Spanish music industry. Latin Pop, Banda, Rock en Espaol and much more. Genre: Music Language: Spanish/English
ORGULLO GRUPERO 4:00p 4:30p Mon - Fri The best of the music known as Grupero. Music videos, celebrity interviews, concerts, events and much more. Brighten up your day with this fun and entertaining show. Genre: Music Language: Spanish
News
FORO INTERAMERICANO 8:00p 9:00p Wed Discusses relevant topics of the moment by inviting analyst and specialist to share their opinions on these topics of interest. Genre: News Language: Spanish
EL MUNDO AL DIA 4:30p 5:00p Mon - Fri Stay informed with current and relevant news to the world. Genre: News Language: Spanish
Sports Programming
TODO GOL 10:00p 11:00p Tues Todo Gol brings you the latest news on soccer within the world. Find out relevant news on these world wide known soccer teams and their players. Genre: Sports Language: Spanish
BUDO MAGAZINE 8:30p 9:00p Tues/ Thurs Teachings of the earliest forms of martial arts. Discover where and when these martial arts originated and witness how they are still applied in these days. Genre: Entertainment/Sports Language: Spanish
Product Integration OpportunitiesTVC+ Latino Network offer your advertisers phenomenal opportunities for product placement and integration in the following shows.ENMASCARADOS 8:00p 8:30p Tue - Fri Enmascarados, a team of super heroes are determined to put an end to evil as they unite forces with the law enforcement. Together they solve murder cases in an attempt to have good conquer evil.
HOLLYWOOD LIFE 6:00p 7:00p Mon - Fri Leila Ciancaglini introduces the newest and hottest music videos. With special guests appearances and top stories, Hollywood Lifes beautiful host brings a little bit of Hollywood into the homes of its viewers.
FURIA DEL JARIPEO 5:00p 6:00p Mon- Sun Jaripeo ranchero at its best, 100% Mexican, bringing you the best riders and the most rowdiest bulls. Interviews, videos and music with the artists of the moment and taking place at the finest ranches of the region.
Audience Profile
Gender
Age
44% 56%
27%
16%24%
13-18 19-29
Male
Female33%
30-4445+
TVC+Latino audience is the Spanish speaking Latino
communities in the United States. These Latino communities are the Mexican-American, South American, Cuban, Puerto Rican, and Dominican that have migrated to the United States. Our extensive programming allows us to capture the interest of first and second generations that are still in touch with their roots. This makes TVC+Latino a strong diversified entertainment channel.
U. S. Map Coverage
Boise Chicago
New York City
San FranciscoFresno Las Vegas Atlanta Phoenix Dallas
Los Angeles
Houston
Tampa
Current Location Upcoming Location
Market DMA Los Angeles Los Angeles Los Angeles Sun City/ Menifee New York New York Dallas Chicago Chicago*** Fresno Boise San Francisco
Channel Digital 27 487 3 477 Digital Digital Digital 300/600 Digital Digital Digital
Affiliate KFLA U-Verse AT&T Verizon FIOS Mediacom Verizon FIOS WDVB KLEG W25DW-D Comcast KJEO KCDL KFTL
*Distribution
Hispanic Rank 1 1 1 1 2 2 5 6 6 14 71 8
3,352,000 390,000 460,000 75,000 963,000 3,989,000 1,681,000 3,484,000 (est) 1,755,000 576,000 261,810 2,506,510 19,493,320
*Distribution number of households according to Nielsen with our Footprint **Hispanic Ranking according to Nielsen *** Available May 6, 2013
With all this featured programming and product integration opportunities, TVC Mas Latino is the new, fresh, and fun network for the U.S. Hispanic viewers. TVC Mas Latino is dedicated to promoting the Hispanic community in a positive manner. A new brand with the programming resources and expertise as always offering a new and exciting marketing platform to U.S. advertisers who want to reach the growing Hispanic market.
Advertisers can now reach millions of U.S. viewers onsome of the best television programming in the world through commercial spots, program sponsorship as well as unique marketing opportunities including product placement and bi-lingual advertising.