Proposition

Relational

Effective message

Goal

Media

Grouping

Initiative

Experts

Heydays

Headaches

Effort

Better

SocTec

Vector Mail

Religions

Science

Science

Approach

Measurement

Project

PMC

What do key customers talk about with each other online?

Can we have an open internal digital discussion about that?

Do we know what content they share in their network?

Do we know what shape of network they are in?

Who do we know in their physical social networks?

Google “inbound marketing”

Escalate crises

Inspiration by Owyang

What I do