TrendsTrends
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5000
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25000
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35000
40000
45000
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2004w4 2005w4 2006w4 2007w4 2008w4
Media Consumption Habit
Source : Nielsen IMS 2004 Wave 4 – 2008 wave 4
Media Consumption Habit changed from printed to digital
Indonesia
37 MillionsInternet users (17,6% of population)
Source: Google.com Des 2009
A > 250130%
B 1751 - 250026%
C 901 - 175036%
DEMOGRAPHYDEMOGRAPHYIndonesian Internet Users = 37.000.000Indonesian Internet Users = 37.000.000
< 1516%
15-1933%
20-24 20%
25-29 14%
30-34 8%
Age : 75% at 15-34 Years
FEMALE40%
MALE60%
Male > Female
91% SES ABC 60% high school graduatedSources : Ocentrum Des 2009 (diproses dari Google, BPS, dan Nielsen)
Suitable for MF 15-34 ABC
3%
15%
23%
37%
9%
13%1%
TIDAK TAMAT SDTAMAT SDTAMAT SLPTAMAT SLAD3S1Pasca Sarjana
Internet UsageInternet UsageIndonesian Internet UsersIndonesian Internet Users = 37.000.000 = 37.000.000
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0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%Max Reach
Accumulate Reach
Social Networking, Search Engine, & News Portal, is the service that has highest usage
Google.com, Des 2009
Indonesian Websites Reach Indonesian Websites Reach
Google.com, Des 2009
E-IMC ConceptsE-IMC Concepts
What is Marketing Communication?What is Marketing Communication?
All informationsthat needed by customers
Integrated Marketing Communication?Integrated Marketing Communication?
AudienceAwareness
AudienceEducation
CustomerMaintenance
CustomerLoyalty
Research
TV, NPP
TABL MAG
Direct Mail, Newsletter
Club Community
FGD, Sampling
MediaMedia
MarketingMarketing
R&DR&D
e-IMCe-IMC
AudienceAwareness
AudienceEducation
CustomerMaintenance
CustomerLoyalty
Research
e-Blast,Banner
Blog
e-Newsletter
Coffee shop
Analytic,Polling
e-IMCe-IMC
IMC vs e-IMC IMC vs e-IMC
CampaignCampaign
Newsletter
Viral FB
Viral Mail
Ad Summary
➢ Facebook Social Ads: ➢ 54,883,943 impression (46,500,000 impression
planned)➢ 29,899 klik➢ CTR 0.05%
➢ Google➢ 21,550,652 impression➢ 34,187 click (40,000 click planned)➢ CTR 0.15%
➢
➢
Microsite Summary➢ Microsite
➢ 64,878 visits➢ 113,580 page opened➢ 1.14 minutes, average spend
➢ SIUL Game ➢ 1,717 participants➢ 18,416 game played➢ Highest Score 1,116,310➢ 1,908 game played/person
➢ Liburan Rame Photo Competition➢ 3,650 registered persons➢ 467 registered photos
➢
Response Rate 28.39%Conversion Rate 2.64%
Response Rate 28.39%Conversion Rate 2.64%
Response Rate 11.25%Convertion Rate 1.44%
Response Rate 11.25%Convertion Rate 1.44%
Photo Competition
SHARP AIR PURIFIER
http://sharp-indonesia.com/microsite/airpurifier/
Pilihan Profesi
• Programmer– Drupal – FB Application– Flash/Flex
• Creative– Web design– Copywriting
Next Big Thing
• Mobile Advertising– Blackberry dan Android -> Java– Iphone -> Objective C
For more information, please contact us:
Ocentrum IndonesiaWebsite : www.ocentrum.com
E-mail : [email protected]
Rohmat Sugito (0812 8820 1548 / 021 – 333 82 983)Senja Prananta (0816 166 3773 / 021 - 9190 9773 / 021-7094 6773)