2013
Logo Design Trends
The Purpose of Company’s Logo Transformation
Story
AttentionPassion
Logo Design Trend 2013
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Logo Design Trend 2013
Minimalism
Simple Minimalism
Break dull impression
Easy to remember
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1
1975 – 1979The logo was created by Bill Gates & Paul Allen
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1
1980 – 1981Microsoft merged into one line of word
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1
1982 – 1986The letter that functions as a bridge for the word
Micro and Soft was called biblet
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1987 – 2012The logo was designed by Scott Baker.
Logo Design Trend 2013
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2012 - presentThe logo is a combination of symbol and word. It describes the
portfolio of Microsoft since it uses the symbol of Windows and the logo was released in 2012, along with the release of the new product,
windows 8.
Logo Design Trend 2013
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Using rectangular, round, oval, triangle shapes or a combination of shapes. Each of them could have certain meaning when applied in
design.
Logo Design Trend 2013
2
Geometrical Figures
Logo Design Trend 2013
2Indonesia Dredging
Week is an event in the mining industry
organized by PT Timah
Sam Design
Classic
TraditionalVintage
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3
Traditional
Retro
Designed in style of
Traditional
Color
and
using typical
Rhoda Margarine is a product of Nigeria. This logo raised theconcept of Margarine with Nigerian taste that creates delicacyof food.
Logo Design Trend 2013
3
Natural Logos
Color Prediction
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4
Water Color
LeavesWind
Tree
Cerme Green Village’s logo applied roof and star shape withcerme fruit silhouette.
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4
DIGITAL IMAGING+
GREEN PRODUCT
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Case Study
Logo Design Trend 2013
Sam Design
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5
1999 2000 2010
Geometrical Figures
Sam Design
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5
Telkom
Logo Design Trend 2013
5
Geometrical Figures
Telkom
Telkom logo transformation also changed the motto Commited 2 U into the world is in your hand, which is symbolized by blue circle in front of the yellow palm.
Logo Design Trend 2013
5
BEFORE AFTER
Starbucks
Logo Design Trend 2013
Starbucks
The logo transformation of Starbucks follows the
products offered. Before, coffee was the only
product. Now, after the CEO of Starbucks stated
the possibility to add product variety(other than
coffee), such as tea, ice cream, cake, and many
more, the logo is changed, erasing the word coffee and also starbucks itself.
Logo Design Trend 2013
6Vintage
Which Logo Trends do You Choose?
Logo Design Trend 2013
Thank you
Logo Design Trend 2013
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