TREASURE HUNT how to protect your digital assets

Florence, October 14, 2014

by Tommaso Grotto #mahmoney

PREMISES

•  I’m not a lawyer

•  Do not expect a boring legal presentation

•  Software engineers are smart

•  Google is our friend (except for privacy)

•  Presentation is available for download on SlideShare (URL at the end)

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TOMMASO GROTTO

•  25 years old entrepreneur

•  CEO at Kopjra Srl

•  Fintech writer

www.tommasogrotto.com

@tommasogrotto

#mahmoney

#mahmoney

PROLOGUE

This story tells the adventure of Kopjra, a legal tech startup focused on copyright monitoring and enforcement that has recently protected

its own software.

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TREASURE MAP

•  Trademark protection

•  Copyright protection

•  Patent protection

•  Anti-piracy

•  Anti-defamation

•  Peer-to-peer marketing

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TRADEMARK PROTECTION

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TRADEMARK DEFINITION

A name, symbol, or other depiction identifying a product, registered and legally restricted to

the use of the owner.

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REGULATIONS

D. Lgs. 10 febbraio 2005, n. 30

(Codice della Proprietà Industriale)

www.uibm.gov.it

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TYPES

•  Word trademark

•  Figurative trademark

•  National trademark: ~€1k

•  CTM (Community Trademark): ~€1-5k

•  International trademark: ~€10+k

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CLEARANCE SEARCH

Trademark clearance search ensures that the selected names and symbols are available for

use and eligible for trademark registration.

www.uibm.gov.it/uibm/dati

www.tmdn.org/tmview

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ANTI-CYBERSQUATTING

ACPA (Anti-cybersquatting Consumer Protection Act) protects domain names of

people and companies that have registered a related trademark.

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COPYRIGHT PROTECTION

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COPYRIGHT DEFINITION

The exclusive right to publish, distribute, sell, license, and otherwise exploit an artistic or

digital work, granted by law for a determined number of years (in Italy, 70 years from the

death of the author). The author can transfer the copyright to another person or company.

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REGULATIONS

L. 22 aprile 1941, n. 633

www.siae.it

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SOFTWARE PROTECTION

D. Lgs. 29 dicembre 1992, n. 518

(Registro Pubblico per il Software)

Software protection at SIAE: ~€0.25k

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ALTERNATIVES TO SIAE?

Alternatives like Patamu are using timestamps provided by trusted third parties called TSA

(Time Stamping Authority) to demonstrate the date of creation of a digital work.

www.patamu.com

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COPYLEFT

The right to freely use, modify, and share artistic and digital works on the condition that

these rights are granted to all subsequent users.

www.creativecommons.org

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PATENT PROTECTION

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PATENT DEFINITION

A grant made by a government that confers upon the creator of an innovative invention the sole right to make, use, and sell that invention

for a set period of time.

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REGULATIONS

D. Lgs. 10 febbraio 2005, n. 30

(Codice della Proprietà Industriale)

www.uibm.gov.it

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TYPES

•  Utility patent

•  Design patent

•  National patent: ~€5-10k

•  Unitary patent: ~€10-25k

•  International patent: ~€25+k

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CLEARANCE SEARCH

Patent clearance search seeks to determine whether the proposed product infringes any

in-force patent claims.

www.uibm.gov.it/uibm/dati

www.espacenet.com

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GAME OVER

Unfortunately in Italy there’s not a law that regulates the patenting of software.

The only software protection is the registration at SIAE, as previously described.

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ANTI-PIRACY

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DETECTION

•  Crawling

•  ACR (Automatic Content Recognition)

www.markmonitor.com

www.digimarc.com

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TAKEDOWN

•  AGCOM takedown notices (NEW)

•  C&D (Cease & Desist) takedown notices

•  DMCA (Digital Millennium Copyright Act) takedown notices

www.ddaonline.it

www.dmca.com

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PLAYERS INVOLVED

•  ISP (Internet Service Provider)

•  Hosting provider

•  Domain owner

•  Advertiser

•  Payment gateway

•  Search engines

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DAMAGE

How to quantify the damage caused

by not-authorized diffusion?

The minimum damage is

the income from advertising.

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ANTI-DEFAMATION

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REPUTATION MONITORING

Monitoring of online reputation (both personal and corporate) is an important activity.

www.radian6.com

www.brandyourself.com

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RIGHT TO BE FORGOTTEN

The European Union Court of Justice has forced Google and other search engines to implement a “right to be forgotten” policy

(NEW).

http://goo.gl/boqRNJ

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PEER-TO-PEER MARKETING

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INTELLIGENCE

Peer-to-peer networks are a treasure chest full of customer insights.

Use them for analytical marketing.

www.semetric.com

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IRON MAIDEN

For example, the Iron Maiden analyzed data from BitTorrent to plan its South American

tour.

http://goo.gl/a7aq4E

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THANKS

•  The crew of Kopjra

•  CIRSFID of University of Bologna

•  Atty. Marco Giacomello - MPS Law Firm

•  Dr. Matteo Scapin - KsyTech

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DOWNLOAD

www.slideshare.net/tommasogrotto

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FREE CULTURE?

“A culture without property, or in which creators can't get paid, is anarchy, not freedom.”

Lawrence Lessig

Founder of Creative Commons

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THE END

www.kopjra.com

by Tommaso Grotto www.tommasogrotto.com @tommasogrotto