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Page 1: Travel 2.0: The Emerging Web 2.0 Virtual Travelscape

Travel 2.0: The Emerging Travel 2.0: The Emerging Virtual TravelscapeVirtual Travelscape

Alan A. LewAlan A. LewDept of Geography, Planning & Recreation, Northern Arizona UniversityDept of Geography, Planning & Recreation, Northern Arizona University

Web20Travel.Blogspot.comWeb20Travel.Blogspot.com - - TravelGeography.infoTravelGeography.info [email protected]@nau.edu

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Distributed Business ModelDistributed Business Model Geographically DistributedGeographically Distributed

Employees / Production Employees / Production Customers & Sales / ProductsCustomers & Sales / Products

Distributed Business ModelDistributed Business Model

Loose Couplings Loose Couplings & Long Term Relationships & Long Term Relationships

Lower Transaction Costs Lower Transaction Costs & Greater Innovation & Greater Innovation

Social Networking with Partners & CustomersSocial Networking with Partners & Customers Shared Intellectual Property Shared Intellectual Property

Through Transparency, Frequency, VisibilityThrough Transparency, Frequency, Visibility

Technology to Facilitate Communication (Technology to Facilitate Communication (Web 2.0Web 2.0)) To build Community, Trust, & CooperationTo build Community, Trust, & Cooperation New Knowledge through many Small Discussions New Knowledge through many Small Discussions

Game TheoryGame Theory

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“ “ Web 2.0 ”Web 2.0 ”

Web 2.0Web 2.0 = new revolution in Internet growth = new revolution in Internet growth Internet = invisible part of every day lifeInternet = invisible part of every day life New levels of access to informationNew levels of access to information

NewNew Concepts, Applications, Websites, Channels Concepts, Applications, Websites, Channels eHubeHub - - hhttp://ttp://www.emilychang.com/go/ehubwww.emilychang.com/go/ehub//

“…“…web applications, services, resources, blogs or sites with a web applications, services, resources, blogs or sites with a focus on next generation web (web 2.0), social software, focus on next generation web (web 2.0), social software, blogging, Ajax, Ruby on Rails, location mapping, open source, blogging, Ajax, Ruby on Rails, location mapping, open source, folksonomy, [tagging], design and digital media sharing”folksonomy, [tagging], design and digital media sharing”

DemocratizingDemocratizing the tools of production the tools of production User Generated & Contributed Data / Info.User Generated & Contributed Data / Info. ““Ideas over Costs”Ideas over Costs”

Online business without venture capitalOnline business without venture capital ““a Billion Niches” a Billion Niches”

Custom Streams, not mass marketsCustom Streams, not mass markets

Enabled by Enabled by High Speed InternetHigh Speed Internet

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Social SoftwareSocial Software“…lets people rendezvous, connect or collaborate by use of a computer network” “…lets people rendezvous, connect or collaborate by use of a computer network”

“software that supports group interaction”“software that supports group interaction” ((wikipedia.orgwikipedia.org))

Instant Messaging Instant Messaging Internet Relay ChatInternet Relay Chat

chat roomschat rooms Internet ForumsInternet Forums

bulletin boardsbulletin boards Social Network ServicesSocial Network Services

MySpacesMySpaces Social Guides Social Guides

recommend real world places / recommend real world places / services - services - TripAdvisorTripAdvisor

Social Bookmarking Social Bookmarking publicly posted favorite listspublicly posted favorite lists Del.icio.us, Google NotebookDel.icio.us, Google Notebook

Social Reputation NetworkSocial Reputation Network eBayeBay

WeblogsWeblogs Blogs, Podcasts, Blogs, Podcasts,

Vlogs/VideocastsVlogs/Videocasts

Social Citations Social Citations references for academics references for academics Citeulike.orgCiteulike.org

Peer-to-peer Social NetworksPeer-to-peer Social Networks file sharing – photos, gamesfile sharing – photos, games

Virtual Presence Virtual Presence meeting in online worldsmeeting in online worlds Second LifeSecond Life

Virtual Worlds & Massively Virtual Worlds & Massively Multiplayer Online Games Multiplayer Online Games (MMOGs)(MMOGs)

VOIP – Internet TelephonyVOIP – Internet Telephony Skype, GizmoProjectSkype, GizmoProject

WikisWikis Collaborative Writing/EditingCollaborative Writing/Editing Writely, JotSpot, WikipediaWritely, JotSpot, Wikipedia

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WEBLOGSWEBLOGS ““WeblogWeblog” = 1997 “” = 1997 “BlogBlog” = 1999” = 1999

= Websites that contain a series of articles = Websites that contain a series of articles in chronological orderin chronological order

= = Niche MediaNiche Media Identity Blogs (diaries)Identity Blogs (diaries) News & Political BlogsNews & Political Blogs Collaborative Blogs (many contributors)Collaborative Blogs (many contributors) ““Moblog” = Mobile phone photo blogging Moblog” = Mobile phone photo blogging

““BlogosphereBlogosphere” = 40.7 million Active Blogs ” = 40.7 million Active Blogs 1.2 million posts each day = 50k / hour (May 2006)1.2 million posts each day = 50k / hour (May 2006)

BUT – Many new blogs are BUT – Many new blogs are SplogsSplogs -- Spam Blogs -- Spam Blogs

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Travel Travel BlogsBlogs

Personal Trip DiariesPersonal Trip Diaries Golden Triangle Blog - Golden Triangle Blog - golden-golden-triangle.blogspot.comtriangle.blogspot.com Travel Pod - Travel Pod - www.travelpod.com www.travelpod.com My Life of Travel – My Life of Travel – mylifeoftravel.commylifeoftravel.com YourHotelStinks - YourHotelStinks -

Destination BlogsDestination Blogs PinoyTravelBlog.com – A Filipino Guide to the PhilippinesPinoyTravelBlog.com – A Filipino Guide to the Philippines Gadling.com – Professional Travel Writers - collaborative blogGadling.com – Professional Travel Writers - collaborative blog

Travel News & OpinionTravel News & Opinion Roads Less Traveled - www.ahlsmith.comRoads Less Traveled - www.ahlsmith.com

Scott Ahlsmith, president of The Travel InstituteScott Ahlsmith, president of The Travel Institute VagaBlond.comVagaBlond.com

Collaborative Travel Blog – “Fashionable Travel”Collaborative Travel Blog – “Fashionable Travel” Geeky Traveller – A Travel Blog for Nerds - Geeky Traveller – A Travel Blog for Nerds - www.geekytraveller.comwww.geekytraveller.com Written Road blog – Tips for Travel Writing – writtenroad.com Written Road blog – Tips for Travel Writing – writtenroad.com

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Travel BlogsTravel Blogs

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Blog Blog MarketingMarketing

““Turning Marketing on its Head”Turning Marketing on its Head” Viral MarketingViral Marketing InformationInformation focused, focused, not Sellingnot Selling

Employee blogs Employee blogs (maker specialists)(maker specialists) Customer blogs Customer blogs (user specialists)(user specialists)

www.EnglishCut.comwww.EnglishCut.com traditional tailoring (clothing) techniquestraditional tailoring (clothing) techniques

1000 visitors a day1000 visitors a day Stoneyfield FarmsStoneyfield Farms (largest U.S. organic dairy producer)(largest U.S. organic dairy producer)

blogs on: blogs on: BabiesBabies, , MothersMothers, , CowsCows, & , & KidsKids www.stonyfield.com/weblogwww.stonyfield.com/weblog//

Difficult to MonetizeDifficult to Monetize Based on “Free” web text modelBased on “Free” web text model

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Podcast = “Audio Blog”Podcast = “Audio Blog” Internet RadioInternet Radio – early 1990s – early 1990s ““PodcastingPodcasting”” – September 2004 – September 2004

individuals creating own materialindividuals creating own material easy & cheap = democratizing “radio”easy & cheap = democratizing “radio”

July 1, 2005 = Apple’s iTunes supports Podcast downloadsJuly 1, 2005 = Apple’s iTunes supports Podcast downloads PodcastAlley.com - >19,000 Podcasts & Videocasts (May 2006)PodcastAlley.com - >19,000 Podcasts & Videocasts (May 2006) Feedburner.com - >47,000 Podcasts & Videocasts (April 2006)Feedburner.com - >47,000 Podcasts & Videocasts (April 2006) Estimated 1 to 10 million Listeners, 20% growth/monthEstimated 1 to 10 million Listeners, 20% growth/month

Travel Podcast Types:Travel Podcast Types: 1.1. Industry News & ReviewsIndustry News & Reviews2.2. Destination/Attraction News & GuidesDestination/Attraction News & Guides3.3. Personal Travel Experiences & OpinionsPersonal Travel Experiences & Opinions4.4. Soundscapes / Soundscenes / Soundseeing ToursSoundscapes / Soundscenes / Soundseeing Tours5.5. Repurposed Radio ProgramsRepurposed Radio Programs

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Podcasting MarketPodcasting Market ““Come to MeCome to Me” Web” Web

Instead of “Go and Get It” WebInstead of “Go and Get It” Web PushingPushing text, audio & video to computer & MP3 player text, audio & video to computer & MP3 player

via Podcatcher (RSS Aggregator) programvia Podcatcher (RSS Aggregator) program

PodcastingPodcasting = = Narrow castingNarrow casting Opposite of BroadcastingOpposite of Broadcasting

Video blogging (Vlog, Vodcast)Video blogging (Vlog, Vodcast)

Redefining MarketingRedefining Marketing – – more than Blogging hasmore than Blogging has Well developed Well developed Radio Advertising Radio Advertising marketmarket Psychographic CommunityPsychographic Community

Radio & TV = Geography-based communityRadio & TV = Geography-based community Ultimate Niche Marketing – narrow & devotedUltimate Niche Marketing – narrow & devoted

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Travel & Tourism PodcastTravel & Tourism Podcast Home Based Travel AgentHome Based Travel Agent - - http://hometravelagent.blogspot.comhttp://hometravelagent.blogspot.com

Lonely Planet Travelcasts Lonely Planet Travelcasts - - http://www.lonelyplanet.com/podcasts/http://www.lonelyplanet.com/podcasts/

Travelography: World Travel News Travelography: World Travel News &&

Geography for Travelers Geography for Travelers http://http://travelgeography.infotravelgeography.info

The Rocky Top Podcast – The Rocky Top Podcast – Knoxville, Tennessee CVBKnoxville, Tennessee CVBhttp://www.5minuteswithwichita.com/rockytop/http://www.5minuteswithwichita.com/rockytop/

A more complete list of travel & tourism podcasts can be found at: A more complete list of travel & tourism podcasts can be found at: http://http://www.geog.nau.edu/~alew/TG_Podcasts.htmlwww.geog.nau.edu/~alew/TG_Podcasts.html

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Destination Audio GuidesDestination Audio Guides AuidoguidesAuidoguides? ? AudiotoursAudiotours? ? PodguidesPodguides? ? PodtoursPodtours??

Emerging: GPS BasedEmerging: GPS Based

Is Podcasting "The death of Is Podcasting "The death of the guidebook?"the guidebook?"

www.iAudioguide.comwww.iAudioguide.com www.podguides.netwww.podguides.net www.parisaudioguides.comwww.parisaudioguides.com www.bluebrolly.co.ukwww.bluebrolly.co.uk www.dorlingkindersley-uk.co.uk/static/cs/uk/11/travel/podcast.htmlwww.dorlingkindersley-uk.co.uk/static/cs/uk/11/travel/podcast.html www.visitscotland.com/sitewide/edinburghpodcastwww.visitscotland.com/sitewide/edinburghpodcast www.talkingstreet.com/www.talkingstreet.com/ www.footnotesaudiowalks.co.uk/www.footnotesaudiowalks.co.uk/ www.audiocitytour.com/www.audiocitytour.com/ www.ijourneys.com/www.ijourneys.com/ www.ricksteves.com/news/travelnews/0602/audiotour.htmwww.ricksteves.com/news/travelnews/0602/audiotour.htm

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Other Web 2.0 Travel ToolsOther Web 2.0 Travel Tools Web20Travel.blogspot.comWeb20Travel.blogspot.com

Blog list of Web 2.0 websites Blog list of Web 2.0 websites and webtools for Tourismand webtools for Tourism

Wiki Travel GuidesWiki Travel Guides

Wikitravel.orgWikitravel.org Wikipedia-like travel guideWikipedia-like travel guide

www.World66.com www.World66.com - User-generated Guide (& Map Tool) - User-generated Guide (& Map Tool) VCarious.comVCarious.com

““Contribute to VCarious by editing any of the Contribute to VCarious by editing any of the guidesguides or or listingslistings. Or share your trip by adding your own . Or share your trip by adding your own journaljournal and and photosphotos. Happy Travels!”. Happy Travels!”

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Social Network Travel SitesSocial Network Travel Sites 43Places.com 43Places.com

list & discuss places to go & places have been (mapped)list & discuss places to go & places have been (mapped) travel tips & place descriptionstravel tips & place descriptions

VirtualTourist.comVirtualTourist.com - - 700,000+ members700,000+ members Each Day: 1,000+ travel tips, 2,000+ forum postings, 1,000+ page Each Day: 1,000+ travel tips, 2,000+ forum postings, 1,000+ page

comments, 75+ new travel deals, & 400+ new memberscomments, 75+ new travel deals, & 400+ new members Yelp.comYelp.com - - restaurants, dentists, hairstylists, & anything localrestaurants, dentists, hairstylists, & anything local I Love Travel StoriesI Love Travel Stories - - “The best new travel writing on the web? “The best new travel writing on the web?

You choose. You decide.”You choose. You decide.”

WEB 1.0WEB 1.0 TripAdvisor.comTripAdvisor.com - 19 million visit per month, narrow focus on - 19 million visit per month, narrow focus on

accommodation reviews -- > 4 million user reviewsaccommodation reviews -- > 4 million user reviews CitySearch.comCitySearch.com

more reviews than Yelp, including Editor reviews - lacks social more reviews than Yelp, including Editor reviews - lacks social networking & community building toolsnetworking & community building tools

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Social Social NetworkingNetworking

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TRAVEL MAPPING 2.0TRAVEL MAPPING 2.0 Basic Mapping ToolsBasic Mapping Tools

maps.maps.GoogleGoogle.com.com, , maps.maps.YahooYahoo.com.com, , MicrosoftMicrosoft ( (local.live.comlocal.live.com), ), maps.maps.AskAsk.com.com and and MapquestMapquest.com.com

Heated competition - new feature rollouts Heated competition - new feature rollouts make comparisons a moving targetmake comparisons a moving target

User Created MapsUser Created Maps MyWorld66.comMyWorld66.com on World66.com on World66.com

Visited Countries choropleth mapping Visited Countries choropleth mapping 43Places.com43Places.com – point maps of places visited or wanting to visit– point maps of places visited or wanting to visit MyLifeOfTravel.comMyLifeOfTravel.com – Point & Line Maps– Point & Line Maps

Map Mashups Map Mashups (mostly using Google Maps)(mostly using Google Maps) Flagr.comFlagr.com - Point maps of places visited- Point maps of places visited JumpClaimerer.comJumpClaimerer.com - SMS/text message Trip tracking - SMS/text message Trip tracking LicketyTrip.comLicketyTrip.com - - Last Minute Vacation RentalsLast Minute Vacation Rentals

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Travel Travel MappingMapping

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And More Web 2.0 ToolsAnd More Web 2.0 Tools InformationInformation

SeatGuru.comSeatGuru.com & & LoveMySeat.comLoveMySeat.com ePassportPhoto.comePassportPhoto.com – DIY Passport & Visa Photos– DIY Passport & Visa Photos Schmap.comSchmap.com – downloadable interactive guidebooks– downloadable interactive guidebooks

AJAX WebsitesAJAX Websites Paguna.comPaguna.com - Single page hotel bookings- Single page hotel bookings Latitudes MagazineLatitudes Magazine (Italian & English) - (Italian & English) - latitudesmag.leonardo.itlatitudesmag.leonardo.it

Online, broadband travel photo magazine Online, broadband travel photo magazine Latest issue (#14) - 181 pages of full color photos, Latest issue (#14) - 181 pages of full color photos,

animations and soundsanimations and sounds

Destination SitesDestination Sites VirtualMalaysia.comVirtualMalaysia.com

traveler tales, photo sharing, tips for travelers, videos, music,traveler tales, photo sharing, tips for travelers, videos, music,mobile pocket travel, separate photography community site, mobile pocket travel, separate photography community site, & 360 degree photo gallery& 360 degree photo gallery

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More Web 2.0More Web 2.0

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Virtual Virtual MalaysiaMalaysia

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Social Software for Distributed Social Software for Distributed BusinessesBusinesses Social Software (Web 2.0)Social Software (Web 2.0)

Changing how people keep informedChanging how people keep informed More Personalized & InteractiveMore Personalized & Interactive

Content is KingContent is King Co-Creation (User contributions)Co-Creation (User contributions)

Podcasting = Free MarketingPodcasting = Free Marketing Requires Passion for the Topic Requires Passion for the Topic

Blogs & Comment ForumsBlogs & Comment Forums Public RelationsPublic Relations Sounding Board for CustomersSounding Board for Customers

Consumers love to Chat Consumers love to Chat Businesses must be open to CriticismBusinesses must be open to Criticism

to Build Trust - to Build Trust - Social Reputation NetworkSocial Reputation Network to Build Communityto Build Community

Repeat Customers; Viral MarketingRepeat Customers; Viral Marketing

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A New Geography ?A New Geography ? Kenichi Ohmae: Kenichi Ohmae: The Invisible Continent The Invisible Continent (2001)(2001)

Old Continents = Land Based, State PowerOld Continents = Land Based, State Power The New ContinentThe New Continent

Borderless & Cyber-basedBorderless & Cyber-based Easy movement of information Easy movement of information

across all kinds of borders across all kinds of borders national & corporatenational & corporate

Easy to enter – Open to AllEasy to enter – Open to All Must give up old thinkingMust give up old thinking

Governance & Infrastructure Governance & Infrastructure under developmentunder development

Carve your own territoryCarve your own territory Highly Individualistic ValuesHighly Individualistic Values

No domination by social groups or elitesNo domination by social groups or elites Value not based on traditional profit modelsValue not based on traditional profit models

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Http://Web20Travel.comHttp://Web20Travel.com

Http://TravelGeography.info Http://TravelGeography.info

Http://Web20Teach.comHttp://Web20Teach.com

Http://AlanLew.com Http://AlanLew.com

Http://MyLifeOfTravel.com/alew.homeHttp://MyLifeOfTravel.com/alew.home  

More Information….More Information….