Transforming Your Visitors into a Dedicated & Passionate

Community

Jennifer Sable Lopez Director of Community at Moz

@jennita

Before We Begin…

Now, Let’s Dig In

Community!

Moz Then and Now…

A Peek Into the Past

Lots of Blog Posts…

But, not a lot of conversation

RSS Feed Circa 2008

Not bad, dude!

Social Stats – Nov. 2009

~800 “fans” We hadn’t claimed

our URL!

~4,000 Followers

Blog Traffic – Jan. 2010

394,000 Pageviews!!!

Pro Q&A Forum – Sept. 2011

Who Managed the Community?

No one… until 2009

Let’s Look at Today

A Post From April 2014

Blog Traffic – May 2014

993,043 vs 394,000

Pro Q&A Forum – May 2014

Twitter

Facebook

Google+

Who Manages it Now?

Numbers shmumbers…

How Do you Do it?

Consistency is Key

Blog started in 2004.!By August 2005, Rand alone already had 518 Blog posts.!

Encourage Engagement

Increase Engagement Via Email

*You* Have to Engage As Well

One of our developers in the comments

Be a Part of the Community

Follow a Consistent Code

Promote Community Members

All Over the Place!

Let Them Easily Find Each Other

Have them Compete

…And Earn Stuff

Have a Plan

Stick to Your Rules

Let these be your guide

In the Forum

In Blog Comments

On Social Media

The Little Stuff Counts

Take it Offline

IRL FTW!

Have a Personality

Don’t be a robot,

yo.

On All Channels

It’s a Team Sport

Whew.

This is Just the Beginning

Jennifer Sable Lopez Director of Community at Moz

@jennita !!

Thank You