Tourism Western Australia
Fast Facts Year Ending June 2016
Prepared by the Research Team
September 2016
Page 2 Fast Facts Year Ending June 2016
PLEASE NOTE
Changes to National Visitor Survey Methodology
Tourism Research Australia’s (TRA) National Visitor Survey (NVS) commenced in 1998. Between 1998 and
2013, all interviews were undertaken with respondents on residential fixed-line telephones using Computer
Assisted Telephone Interviewing (CATI).
The mobile phone only population in Australia has increased substantially in recent years, particularly for
younger age groups. Latest estimates indicate that 30% of those aged 15-24 years and 47% of those aged 25-
34 years are mobile only.
Given this, to provide better coverage of the Australian population, TRA introduced mobile phone interviewing
as of 2 January 2014. As of 2014, 50% of the NVS sample is interviewed on fixed-lines, and 50% on mobile
phones, also known as a ‘dual-frame sample’ methodology.
Analysis by TRA has revealed that people interviewed on mobile phones are different to people interviewed on
landlines in terms of their demographic profile and travel behaviour. Most notably, people interviewed on mobile
phones are more likely to be younger and to take more trips. The inclusion of mobile phone interviewing has
improved visitation estimates by bringing the sample more in line with the Australian population. However, the
change in methodology means that domestic estimates from the March quarter of 2014 and onwards are not
directly comparable to domestic estimates from previous quarters. Therefore, domestic estimates for 2014
onwards are not directly comparable to domestic estimates for previous years. It is important to keep this
change in methodology in mind when looking at long term trends in the NVS results.
Confidence Intervals and Sample Sizes
Note that estimates in this document are based on survey data and need to be considered within these
Confidence Intervals (CI) for Western Australia YE June 2016 estimates:
Intrastate CI: Spend ± 4.7%, Visitors ± 3.9%, Nights ± 5.8% Interstate CI: Spend ± 4.7%, Visitors ± 9.0%, Nights ± 9.2% International CI: Spend ± 6.2%, Visitors ± 3.5%, Nights ± 6.0% Intrastate Daytrip CI: Spend ± 6.4%, Visitors ± 4.4%
Sample Sizes for Western Australia the YE June 2016 estimates are outlined below:
Intrastate Visitors: n= 3,609 Interstate Visitors: n= 639 Domestic Spend: n= 4,248 International: Spend n= 5,950, Visitors n= 5,930 Intrastate Daytrip: Spend n= 2,443, Visitors n= 2,441
Page 3 Fast Facts Year Ending June 2016
Total Visitors to/within Western Australia
Year Ending June 2016 Summary
In 2015-16, 10.1 million overnight visitors came to or travelled within WA, and Western Australians took 19.4 million daytrips within the State. Together, these visitors spent $9.6 billion in WA, $4.5 billion of which was spent in Regional WA.
International visitation to WA increased (+) 6.3% in YE June 2016, behind the national average growth rate of (+) 10.3%, while nights declined (-) 3.7% and spend remained relatively stable (-0.2%). Increases in visitor numbers, nights, and spend from those visiting WA for a holiday or to visit friends and relatives were offset by declines in working holiday and employment visitation, as well as a decline in expenditure by those visiting WA for education purposes.
Interstate visitation to WA saw strong growth in 2015-16 across visitors (+17.9%), nights (+15.0%), and spend (+12.4%), showing signs of recovery from the drop in visitation and spend seen in 2014-15. Consistent with the national trend, growth in interstate travel to WA was driven by both holiday and business travel.
Intrastate visitation in WA is continuing to grow, increasing at a rate faster than the national average across each of the key measures; visitors (+16.6%), nights (+18.4%) and spend (+24.0%). As with the interstate market, and consistent with the national trend, growth in the intrastate market has been driven by both holiday and business travel.
The number of daytrips taken by Western Australians in 2015-16 increased (+10.2%) while spend increased (+9.1%).
Total Visitor Estimates – Western Australia
Year ending June 2016
$9.6 billion Spend
Total Overnight Visitor Estimates – Western Australia
Year ending June 2016
$7.7 billion Spend 10.1 million Visitors 72.1 million Nights
International Visitors
$2,273 m spend
888,000 visitors
27,901,000 nights
Interstate Visitors
$1,383 m spend
1,454,000 visitors
12,514,000 nights
Caution: the interstate figures from the NVS have reliability issues due to small sample
size.
Intrastate Visitors
$4,080 m spend
7,798,000 visitors
31,693,000 nights
Intrastate Daytrips
$1,895 m spend
19,357,000 daytrips
Page 4 Fast Facts Year Ending June 2016
Total Visitors to/within Western Australia Market Overview Spend (+) 12.8% Visitors (+) 12.1%
$9.632 billion in spend
$134 average spend per day
10.8% of visitor spend in Australia
29.5 million visitors (including both overnight visitors and daytrips)
10.7% of visitors to/within Australia
Visitor Nights (+) 8.2% Source Markets
72.1 million nights
7.1 nights on average (based on overnight visitors only)
12.5% of visitor nights in Australia
Purpose of Visit Visitor Dispersal
7,0787,304
8,095
8,536
9,632
5,500
6,000
6,500
7,000
7,500
8,000
8,500
9,000
9,500
10,000
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Spend ($m)
20.922.0
23.2
26.3
29.5
18
20
22
24
26
28
30
32
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Visitors (Million)
International3% Interstate
5%
Intrastate Overnight
26%
Intrastate Daytrip
66%
By Visitors
53.1
58.0
60.6
66.6
72.1
44
49
54
59
64
69
74
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Nights (Million)
12.9%
8.8%
23.5%
3.3%
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Holiday VFR Business Other
Vis
ito
rs (
'00
0) YE Jun-15
YE Jun-16
22%
62%
7%
6%
7%
Page 5 Fast Facts Year Ending June 2016
Overnight Visitors to Western Australia Market Overview
Spend (+) 13.8% Visitors (+) 15.8%
$7.737 billion in spend
Average spend per visitor: $763
Average spend per night: $107
10.9% of overnight visitor spend in Australia
10.1million visitors
10.4% of overnight visitors in Australia
Visitor Nights (+) 8.2% Source Markets
72.1 million nights
7.1 nights on average
12.5% of visitor nights in Australia
Purpose of Visit Visitor Dispersal
5,8316,013
6,5906,799
7,737
4,800
5,300
5,800
6,300
6,800
7,300
7,800
8,300
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Spend ($m)
6.8
7.3
7.9
8.8
10.1
5.6
6.1
6.6
7.1
7.6
8.1
8.6
9.1
9.6
10.1
10.6
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Visitors (Million)
International9%
Interstate14%
Intrastate Overnight
77%
By Visitors
53.1
58.0
60.6
66.6
72.1
44
49
54
59
64
69
74
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Nights (Million)
19.9%
9.0%21.6%
3.2%
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Holiday VFR Business Other
Vis
ito
rs (
'00
0)
2014-15
2015-16
28%
47%
10%
13%
10%
Page 6 Fast Facts Year Ending June 2016
International Visitors to Western Australia Market Overview
Spend (-) 0.2% Visitors (+) 6.3%
$2,273 million in spend
Average spend per night: $81
9.5% of international spend in Australia
888,000 visitors
12.3% of international visitors to Australia
Visitor Nights (-) 3.7% Source Markets
27.9 million nights
31.4 nights on average
11.3% of international visitor nights in Australia
Purpose of Visit Visitor Dispersal
2,082
2,2062,250 2,277 2,273
1,500
1,600
1,700
1,800
1,900
2,000
2,100
2,200
2,300
2,400
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Spend ($m)
731.6746.0
799.7
835.2
888.0
660
710
760
810
860
910
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Visitors ('000)
United Kingdom
17%
Singapore11%
Malaysia10%
New Zealand
9%United
States of America
8%
China5%
Germany4%
Indonesia3%
Japan3%
India2%
France2%
Other Asia9%
Other Europe
9%
Other Countries
7%
By Visitors
25.9
28.027.5
29.0
27.9
20
21
22
23
24
25
26
27
28
29
30
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Nights (Million)
12.2%
7.9%
0.8%9.9%
0
50
100
150
200
250
300
350
400
450
Holiday VFR Business Other
Vis
ito
rs (
'000)
YE Jun-15
YE Jun-16
20%
95%
9%
8%
6%
Page 7 Fast Facts Year Ending June 2016
International Visitors to Western Australia Market Overview Cont.
VISITOR SPEND FROM THE TOP 20 INTERNATIONAL MARKETS TO WESTERN AUSTRALIA
(RANKED BY SPEND - $ MILLIONS)
Western Australia Australia
Country of Residence
Rank YE
Jun-15 YE
Jun-16 %
Change 3 Year AAGR
Rank YE
Jun-15 YE
Jun-16 %
Change 3 Year AAGR
UK 1 312 320 2.5% -2.2% 2 1,927 2,040 5.9% 3.8%
China 2 205 244 19.0% 16.5% 1 4,778 6,078 27.2% 31.0%
Singapore 3 177 210 18.4% 2.6% 5 868 1,075 23.8% 17.0%
Malaysia 4 196 185 -5.2% 5.7% 7 832 907 9.0% 7.0%
USA 5 125 143 14.3% 13.4% 4 1,289 1,610 24.9% 15.4%
NZ 6 147 134 -8.4% -5.4% 3 1,623 1,712 5.5% 6.6%
Germany 7 77 85 11.1% 0.6% 11 587 692 17.8% 8.2%
France 8 57 71 23.8% 3.8% 15 493 423 -14.3% -2.0%
Hong Kong 9 88 70 -20.1% -0.9% 8 783 835 6.6% 11.3%
Japan 10 66 69 5.1% 6.0% 9 676 783 15.7% 4.8%
Taiwan 11 58 62 7.9% 12.5% 12 509 591 16.3% 13.9%
Indonesia 12 67 57 -15.7% -12.9% 13 439 536 22.2% 2.6%
Korea 13 62 50 -19.9% -12.2% 6 771 991 28.5% 15.5%
Ireland 14 83 50 -40.1% -29.3% 22 258 193 -25.5% -21.8%
South Africa 15 58 48 -17.3% 3.7% 24 156 146 -6.9% -3.4%
Canada 16 30 47 56.1% 6.5% 14 471 483 2.5% 9.4%
India 17 51 45 -12.1% 18.7% 10 697 720 3.3% 22.0%
Italy 18 43 39 -8.2% -2.3% 19 281 299 6.3% -4.4%
Philippines 19 39 36 -9.6% -3.5% 17 260 327 26.0% 12.7%
Scandinavia 20 39 30 -24.1% -14.4% 16 366 369 0.8% 8.3%
Switzerland 21 32 30 -8.2% 6.4% 21 200 210 4.8% 11.5%
*AAGR: Average Annual Growth Rate
Page 8 Fast Facts Year Ending June 2016
International Visitors to Western Australia Market Overview Cont.
VISITORS OF THE TOP 20 INTERNATIONAL MARKETS TO WESTERN AUSTRALIA
(RANKED BY VISITORS)
Western Australia Australia
Country of Residence
Rank YE
Jun-15 YE
Jun-16 %
Change 3 Year AAGR
Rank YE
Jun-15 YE
Jun-16 %
Change 3 Year AAGR
UK 1 142,800 147,900 3.6% -2.0% 3 629,300 664,500 5.6% 2.9%
Singapore 2 83,500 96,700 15.8% 13.5% 5 325,200 373,200 14.8% 8.2%
Malaysia 3 75,200 89,200 18.6% 17.7% 7 293,400 320,700 9.3% 7.5%
NZ 4 79,200 81,500 2.9% 3.5% 1 1,153,700 1,202,600 4.2% 3.8%
USA 5 57,100 67,100 17.5% 10.5% 4 543,500 619,000 13.9% 11.2%
China 6 41,300 47,800 15.7% 15.9% 2 864,200 1,059,700 22.6% 22.2%
Germany 7 32,400 35,200 8.6% 4.6% 11 181,200 187,900 3.7% 4.2%
Indonesia 8 27,000 26,000 -3.7% -6.0% 12 136,900 140,800 2.8% 2.8%
Japan 9 23,500 24,700 5.1% 6.4% 6 297,200 347,200 16.8% 7.9%
South Africa 10 18,200 20,600 13.2% 4.7% 22 52,400 53,500 2.1% 3.8%
France 11 18,500 20,100 8.6% 2.1% 15 113,100 114,700 1.4% 2.5%
Hong Kong 12 18,300 19,800 8.2% 7.6% 10 186,500 216,900 16.3% 9.4%
India 13 20,400 19,100 -6.4% 15.6% 9 207,000 227,000 9.7% 14.7%
Canada 14 17,300 15,800 -8.7% -6.3% 14 134,700 134,700 0.0% 2.8%
Ireland 15 19,800 15,400 -22.2% -14.0% 21 56,400 53,900 -4.4% -4.2%
Korea 16 13,000 13,700 5.4% 10.6% 8 197,200 239,200 21.3% 14.1%
Scandinavia 17 14,600 13,500 -7.5% 1.9% 16 94,800 99,400 4.9% 3.1%
Switzerland 18 11,900 12,400 4.2% 2.1% 23 51,000 51,200 0.4% 4.7%
Italy 19 14,000 12,000 -14.3% 4.0% 19 69,700 70,700 1.4% -0.2%
Philippines 20 10,500 11,500 9.5% 15.0% 17 76,200 92,600 21.5% 17.7%
Page 9 Fast Facts Year Ending June 2016
International Visitors to Western Australia Market Overview Cont.
Market Share - Spend Estimates
(Ranked by overall spend estimates, YE June 2016)
Rank Country of Residence YE Jun-14 YE Jun-15 YE Jun-16
1 UK 17.7% 16.2% 15.7%
2 China 5.1% 4.3% 4.0%
3 Singapore 25.4% 20.4% 19.5%
4 Malaysia 21.0% 23.5% 20.4%
5 USA 9.2% 9.7% 8.9%
6 NZ 10.0% 9.0% 7.9%
7 Germany 14.3% 13.1% 12.3%
8 France 14.9% 11.6% 16.7%
9 Hong Kong 10.6% 11.2% 8.4%
10 Japan 8.6% 9.7% 8.8%
Market Share - Visitor Estimates
(Ranked by overall visitor estimates, YE June 2016)
Rank Country of Residence YE Jun-14 YE Jun-15 YE Jun-16
1 UK 24.6% 22.7% 22.3%
2 Singapore 23.5% 25.7% 25.9%
3 Malaysia 23.2% 25.6% 27.8%
4 NZ 6.8% 6.9% 6.8%
5 USA 11.0% 10.5% 10.8%
6 China 5.0% 4.8% 4.5%
7 Germany 18.6% 17.9% 18.7%
8 Indonesia 22.1% 19.7% 18.5%
9 Japan 7.3% 7.9% 7.1%
10 South Africa 37.8% 34.7% 38.5%
Page 10 Fast Facts Year Ending June 2016
Interstate Visitors to Western Australia Market Overview*
Spend (+) 12.4% Visitors (+) 17.9%
$1,883 million in spend
$111 average spend per night
6.1% of interstate spend in Australia
1.454 million visitors
5.0% of interstate visitors in Australia
Visitor Nights (+) 15.0% Source Markets
12.5 million nights
8.6 nights on average
8.8% of interstate visitor nights in Australia
Purpose of Visit Visitor Dispersal
*Estimates are based on a sample size of 639 and must be considered with the following confidence intervals: Spend ± 4.7%, Visitors ± 9.0%, Nights ± 9.2%
1,335
1,272
1,554
1,231
1,383
900
1,000
1,100
1,200
1,300
1,400
1,500
1,600
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Spend ($m)
1,106
1,2211,260
1,233
1,454
950
1,050
1,150
1,250
1,350
1,450
1,550
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Visitors ('000)
New South Wales30%
Victoria32%
Queensland18%
South Australia
10%
Tasmania4%
Northern Territory
3%
ACT2%
By Visitors
8.7
11.0
10.510.9
12.5
8
9
10
11
12
13
14
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Nights (Million)
34.1%
3.8%
25.9%
-47.1%
0
100
200
300
400
500
600
700
800
Holiday VFR Business Other
Vis
ito
rs (
'000)
YE Jun-15
YE Jun-16
11%
78%
3%
20%
11%
Page 11 Fast Facts Year Ending June 2016
Intrastate Overnight Visitors in Western Australia Market Overview
Spend (+) 24.0% Visitors (+) 16.6%
$4,080 million in spend
$129 average spend per night
7.798 million visitors
Visitor Nights (+) 18.4% Source Markets
31.7 million nights
4.1 nights on average
Purpose of Visit Visitor Dispersal
2,4132,534
2,786
3,291
4,080
1,900
2,400
2,900
3,400
3,900
4,400
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Spend ($m)
4,9995,381
5,816
6,685
7,798
3,900
4,400
4,900
5,400
5,900
6,400
6,900
7,400
7,900
8,400
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Visitors ('000)
Experience Perth63%
Australia's South West
18%
Australia's Golden Outback
8%
Australia's Coral Coast
6%
Australia's North West
4%
By Visitors
18.5 19.0
22.6
26.8
31.7
14
16
18
20
22
24
26
28
30
32
34
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Nights (Million)
19.7%
10.3%21.3%
9.5%
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Holiday VFR Business Other
Vis
ito
rs (
'000)
YE Jun-15
YE Jun-16
33%
35%
12%
12%
11%
Page 12 Fast Facts Year Ending June 2016
Intrastate Daytrip Visitors in Western Australia Market Overview
Spend (+) 9.1% Visitors (+) 10.2%
$1,895 million in spend
$98 average spend per visitor
19.4 million daytrips
Purpose of Visit Visitor Dispersal
Source Markets
1,2471,291
1,505
1,737
1,895
1,100
1,200
1,300
1,400
1,500
1,600
1,700
1,800
1,900
2,000
2011-12 2012-13 2013-14 2014-15 2015-16
Estimated Spend ($m)
14.114.7
15.4
17.6
19.4
12.0
13.0
14.0
15.0
16.0
17.0
18.0
19.0
20.0
2011-12 2012-13 2013-14 2014-15 2015-16
Th
ousands
Estimated Visitors ('000)
10.0%
8.7%
26.0%3.3%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
Holiday VFR Business Other
Vis
ito
rs (
'00
0)
YE Jun-15
YE Jun-16
Experience Perth76%
Australia's South West
15%
Australia's Golden Outback
5%
Australia's Coral Coast
3%
Australia's North West
2%
By Visitors
18%
70%
6%
2%
5%
Page 13 Fast Facts Year Ending June 2016
Australia’s Coral Coast Overnight Visitation Summary
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
Total
Spend ($m) 562 670 19.2% 12.8%
Visitors 889,200 1,028,500 15.7% 16.3%
Nights 4,656,100 5,698,100 22.4% 11.2%
Domestic Total
Spend ($m) 495 569 15.0% 12.2%
Visitors 827,000 951,000 15.0% 16.7%
Nights 3,819,000 4,740,000 24.1% 16.4%
International
Spend ($m) 67 101 50.9% 16.5%
Visitors 62,200 77,500 24.6% 11.4%
Nights 837,100 958,100 14.5% -7.0%
Sample size is insufficient to provide a breakdown of the domestic estimates by intrastate and interstate visitors. Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals.
Domestic CI: Visitors ± 11.1%, Nights ± 15.0%; International CI: Visitors ± 11.2%, Nights ± 27.4%.
▲ AAGR = Average Annual Growth Rate
Page 14 Fast Facts Year Ending June 2016
Australia’s Golden Outback Overnight Visitation Summary
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
Total
Spend ($m) 374 468 25.3% 28.0%
Visitors 869,800 1,049,300 20.6% 29.2%
Nights 4,895,400 5,445,500 11.2% 28.2%
Domestic Total
Spend ($m) 317 432 36.5% 35.6%
Visitors 823,000 996,000 21.0% 30.6%
Nights 3,930,000 4,671,000 18.9% 39.6%
Intrastate
Visitors 720,000 836,000 16.1% 25.5%
Nights 3,104,000 3,650,000 17.6% 34.3%
Interstate
Visitors 104,000 160,000 53.8% 75.4%
Nights 825,000 1,021,000 23.8% 65.2%
International
Spend ($m) 57 36 -37.0% -15.9%
Visitors 46,800 53,300 13.9% 9.1%
Nights 965,400 774,500 -19.8% -7.9%
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals.
Domestic CI: Visitors ± 10.9%, Nights ± 15.1%; Intrastate CI: Visitors ± 11.8%, Nights ± 17.0%;
Interstate CI: Visitors ± 26.8%, Nights ± 32.1%; International CI: Visitors ± 13.4%, Nights ± 30.2%.
▲ AAGR = Average Annual Growth Rate
Page 15 Fast Facts Year Ending June 2016
Australia’s North West Overnight Visitation Summary
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
Total
Spend ($m) 869 1,180 35.8% 11.0%
Visitors 1,217,400 1,313,500 7.9% 19.2%
Nights 12,123,400 13,289,600 9.6% 13.3%
Domestic Total
Spend ($m) 781 1,112 42.4% 14.1%
Visitors 1,145,000 1,242,000 8.5% 20.5%
Nights 10,278,000 11,430,000 11.2% 19.5%
Intrastate
Visitors 902,000 946,000 4.9% 19.7%
Nights 7,146,000 7,546,000 5.6% 21.3%
Interstate
Visitors 243,000 295,000 21.4% 22.7%
Nights 3,132,000 3,884,000 24.0% 16.3%
International
Spend ($m) 88 69 -22.1% -18.6%
Visitors 72,400 71,500 -1.2% 2.0%
Nights 1,845,400 1,859,600 0.8% -11.0%
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals.
Domestic CI: Visitors ± 9.7%, Nights ± 9.7%; Intrastate CI: Visitors ± 11.1%, Nights ± 11.9%;
Interstate CI: Visitors ± 19.8%, Nights ± 16.5%; International CI: Visitors ± 11.6%, Nights ± 20.4%.
▲ AAGR = Average Annual Growth Rate
Page 16 Fast Facts Year Ending June 2016
Australia’s South West Overnight Visitation Summary
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
Total
Spend ($m) 1,227 1,508 22.9% 14.4%
Visitors 2,400,600 2,884,700 20.2% 13.3%
Nights 9,700,700 11,502,100 18.6% 12.9%
Domestic Total
Spend ($m) 1,090 1,330 22.0% 14.2%
Visitors 2,259,000 2,709,000 19.9% 13.0%
Nights 7,500,000 9,027,000 20.4% 11.6%
Intrastate
Visitors 2,131,000 2,546,000 19.5% 14.0%
Nights 6,850,000 8,284,000 20.9% 13.9%
Interstate
Visitors 128,000 163,000 27.3% 0.3%
Nights 650,000 744,000 14.5% -7.0%
International
Spend ($m) 137 178 30.3% 16.0%
Visitors 141,600 175,700 24.1% 17.4%
Nights 2,200,700 2,475,100 12.5% 18.4%
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals.
Domestic CI: Visitors ± 6.6%, Nights ± 10.9%; Intrastate CI: Visitors ± 6.8%, Nights ± 11.3%;
Interstate CI: Visitors ± 26.5%, Nights ± 37.6%; International CI: Visitors ± 7.6%, Nights ± 17.9%.
▲ AAGR = Average Annual Growth Rate
Page 17 Fast Facts Year Ending June 2016
Experience Perth Overnight Visitation Summary
% Change 3 Year
AAGR▲ YE Jun-15 YE Jun-16 YE Jun-16
– YE Jun-15
Total
Spend ($m) 3,730 3,873 3.8% 3.4%
Visitors 4,063,600 4,732,300 16.5% 8.9%
Nights 34,745,000 35,629,000 2.5% 3.9%
Domestic Total
Spend ($m) 1,803 1,985 10.1% 6.9%
Visitors 3,281,000 3,892,000 18.6% 9.6%
Nights 11,734,000 13,996,000 19.3% 9.5%
Intrastate
Visitors 2,324,000 2,756,000 18.6% 12.2%
Nights 6,147,000 7,520,000 22.3% 12.7%
Interstate
Visitors 957,000 1,136,000 18.7% 3.9%
Nights 5,588,000 6,476,000 15.9% 6.1%
International
Spend ($m) 1,927 1,888 -2.0% 0.0%
Visitors 782,600 840,300 7.4% 5.7%
Nights 23,011,000 21,633,000 -6.0% 0.8%
Note that estimates on this page are based on survey data and need to be considered with these Confidence Intervals.
Domestic CI: Visitors ± 5.5%, Nights ± 8.7%; Intrastate CI: Visitors ± 6.6%, Nights ± 11.9%;
Interstate CI: Visitors ± 10.2%, Nights ± 12.8%; International CI: Visitors ± 3.6%, Nights ± 6.8%.
▲ AAGR = Average Annual Growth Rate
Page 18 Fast Facts Year Ending June 2016
Source:
The source of the data in this factsheet is Tourism Research Australia’s (TRA) International and National Visitor Surveys (IVS and NVS respectively). For more information on the methodology of these surveys, see the TRA website.
Definitions:
o Overnight International Visitors: International visitors aged 15 years and over who spent at least one night in the region and are visiting Australia for 12 months or less.
o Overnight Domestic Visitors: Australian residents aged 15 years and over who spent at least one night away from home in Western Australia. FIFO travel is included.
o Daytrips: Day trip visitors are those who travel for a round trip distance of at least 50km, are away for home for at least 4 hours, and who do not spend a night away from home as part of their travel. Same day travel as part of overnight travel is excluded as is routine travel such as commuting between work/school and home. Routine shopping is included as is travel for all purposes, not just pleasure. Only intrastate daytrips are included (i.e. daytrips made by WA residents).