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Tourism & Hospitality

A Project Report on Enterprise Analysis

Introduction

Tourism & Hospitality in it itself is most diverse, exiting, challenging and important in every part of the world. Its carrier opportunities are also dynamic. Tourism and hospitality works with many travel agents, travel

operators, airlines, cruise lines, Government tourism commissions etc.

It is a multi billion dollar industry It depends on availability of leisure time and disposal

income. The authenticity, professionalism, and actual concern for the

happiness and well being of the customers that is communicated by successful organizations.

Leading Companies

CLUB MAHINDRA

Club Mahindra is the leading player in the leisure hospitality industry.

It was established in the year 1996. MHRIL’s flagship brand is “CLUB MAHINDRA” Rajiv Sawhney, CEO & MD, Mahindra Holidays & Resorts India

LTD. Some of the other popular brands offers Club Mahindra Fun days

& Svaastha Spa. The company has a customer base of more than 194000

customers and provide vacation ownership to the members. The Company has 45 resorts across India and Abroad. IT is committed to creating Magical Moments for their vacation

ownership members.

BRAND IDENTITY

In October 2013, MHRIL unveiled a new brand logo for its flagship brand “CLUB MAHINDRA” with the tagline “JIYO LIFE”

PRODUCTS OFFERING

Unique Tourism Leisure Hospitality Enjoyment of amities of a resort Food at Subsidized Rates Fun Activities Spacious Accommodation Sight Seeing

MEMBERSHIP OPTIONS

MEMBERSHIP OPTIONS

PURPLE RED WHITE BLUE

TYPES OF APARTMENTS

APAR

TMEN

TSSTUDIO

1 BR APARTMENT

2 BR APARTMENT

LIST OF CLUB MAHINDRA RESORTS

There are in total 42 in India and Some of the major Resorts are: Club Mahindra, Asthamudhi, Kerala Club Mahindra Emerald Palms, Goa White Meadows, Manali Club Mahindra, Kumbhalgarh, Rajasthan Club Mahindra, Dharamshala

INTERNATIONAL RESORTS

There are 3 international resorts of Club Mahindra are: Heritage Suites, Malaysia Mac Boutique Suites, Bangkok Arabian Dreams, Dubai

Strengths

Customer base of over 194000 members. 40+ Resorts in various locations. Brand presence is quite high due to excellent advertising. New under explored and lesser known locations. High Brand Recall Homely ambience and arrangements adds to its warmth as

a hospitality company.

Weakness

Quality of services and infrastructure is not constant throughout the brand.

Company policies regarding booking of rooms does not always go well with customers (need to book 6 months prior)

Constant political disturbances within the country.

Opportunities

Incredible India Campaign Positive influence on foreigners travelling to India Domestic travel is increasing in India. Club Mahindra should organize programs for

foreigners.

Threats

Competing with international hospitality giants. Catering to all segments in this sector. Economic downtown might gave effect on equity

capital of the company.

Thank You.

A Team effort:Aditya Kumar [A10]Aditya Prasad [A11]Aishwary Patel [A12]Aalima Khan [A25]Ameya Bokil [A27]Ankita Kulkarni [A36]Hardik Kotak [A49]Vipula Dadhich [A57]

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