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Employers (DMC, Tour Operators & Agencies; Tourist Information Centers; Tourism Attractions & Sites)
Self-employed (majority): Professional Associations
2008 deregulation (no compulsory qualification)
Impact on vocational and linguistic quality; providers
Implementation of EN 15565 (practical training)
New market needs and trends, visitor growth
Demographic trends (age of active tourist guides)
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Custom tailored study programme (since 2011)
Bachelor (3 years) - history, geography, culture, attractions, law, economy, marketing, psychology,
3 foreign languages, guiding techniques etc.
Involvement of Czech Tourist Guide Association and Czech TO Association in planning of programme
All tourist guiding services (better job access)
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Practical training in cooperation with professional associations
Part time and occasional jobs, employment oportunities
Languages, visitors with special needs, new technology, cruises, new source markets
Popular programme (2013 – 19 students, 2014 – 17 students, 2015 – 22 students)
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Rapid response to market changes
Demand for higher quality in tourism including
human resources, competition
Tourism education challenge (quality of teachers, sustainibility of profession)
Difficulties: other job, family, unfair competition
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