2013 Parent Blogger Benchmark Survey

Tots100 is the UK’s largest network of parent blogs We work with brands to devise and implement creative, high-quality blog outreach campaigns Our community has 7,000+ members and a monthly audience of 6m readers If you want to connect with them, come and talk to us…

Who are the parent bloggers?

* Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013

   

Most parent bloggers (59%) are aged between 30 and 40 92% are female  

   

Around half of parent bloggers (48%) have 2 children 9% have four or more  

   

Bloggers are concentrated in the South 27% reside in the South East 14% live in the South West  

   

35% are stay at home parents 25% work part time 20% work from home

   

47% have children aged 3 or under 25% have children aged 8 or over  

   

36% have been blogging for one year 21% have blogged for 2 years 12% have blogged for 5 years or more

   

34% prefer to be called a “parent blogger” 29% are happy to be called a “Mummy blogger”  

Are bloggers digital

influencers?

* Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013

   

Bloggers use: Twitter 87% Facebook 83% Google+ 59% Pinterest 57% Instagram 40% YouTube 20%

   

87% active on Twitter Average of 1,470 followers 10% have more than 3,000 followers

   

83% of parent bloggers use Facebook to promote their blogs

59% of parent bloggers have a G+

account but 36% of them

have zero followers

   

30% write mostly about parenting and kids 29% write mostly personal opinion 25% write mostly about products

Bloggers and the

brand Connection

90% of UK parent bloggers want to work

with brands

   

49% like trying new products 40% like earning extra money from brands 31% enjoy going to new places with their kids

54% of bloggers say their biggest challenge is being noticed by PR

agencies and brands

   

28% say they get much more email than a year ago On average, just 20% of PR emails are of interest to bloggers

47% of bloggers say that a brand, agency or SEO has asked them to

do something unethical this year

   

38% of bloggers accept paid posts 25% currently host advertising 14% write for brand websites

   

27% of parent bloggers receive 10 or fewer PR emails each week 5% of parent bloggers receive 50+ emails per week  

27% of bloggers say that they hate being stalked by PR agencies chasing

coverage

   

43% say that brands often send irrelevant information 40% say brands don’t offer to pay for their time and expenses

Want more? Invite us to your place

and we’ll share all the details*

* We like biscuits

Tweet us: @tots100

Email us mail@tots100.co.uk

Visit us www.tots100.co.uk