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PROFILE OF MARKET SERVEDPavement Maintenance & Reconstruction reaches contractors in the paving, sealcoating, pavement marking, sweeping, crack repair and pavement repair industries. Its audience also includes equipment manufacturers, material producers, government officials (federal, state, county, local); dealers/distributors, and HMA producers.

Pavement Maintenance & Reconstruction magazine, published eight times per year, is the only BPA-audited publication that targets contractors who make a living from paving and pavement maintenance. The magazine provides “how-to” information to help contractors run their businesses more profitably and stay abreast of industry trends, technological developments in materials and equipment, and on-the-job techniques that can improve productivity and add to their bottom line. Published by AC Business Media.

Pavement Maintenance & Reconstruction is an excellent source of buyers for heavy and general construction equipment, industrial supplies and tools.

WEBSITE METRICSForConstructionPros.com

Sessions Users Pageviews

Average Session

Duration

October 2018 336,377 272,698 711,042 0:02:30

November 2018 316,383 260,531 675,594 0:02:31

December 2018 280,759 226,144 606,346 0:02:30

Average 311,173 253,124 664,327 0:02:30

Source: Google AnalyticsSessions:  Total number of visits to the site.Users:  The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews:  The total number of pages view on the siteAverage Session Duration: The average time a person spends on the website each visit, otherwise known as Average Visit Duration.

Audience Profile for Quarterly Period: July - September 2018 Frequency

Qualified/ Delivered

DistributionPavement Maintenance & Reconstruction Print Version (BPA audited) October/November 2018 Issue 8 18,504

E-Newsletters Pavement Blacktop Update Monthly 17,179

Email Marketing Email Marketing 22,944

Social Media Facebook Likes 4,783

Twitter Followers 3,231

OCTOBER/NOVEMBER 2018

MAINTENANCE & RECONSTRUCTION

THE OFFICIAL MAGAZINE OF NATIONAL PAVEMENT EXPO

› › › www.ForConstructionPros.com/Pavement

IMPACT ON SWEEPING

How to Become a Certified Sweeper

for Parking Lots

How to Keep Sweeper Operators

SAFE at Night

GPS Can Do More than Track

Your Fleet › › › www.ForConstructionPros.com/Pavement

New Technology Challenges Compaction Convention

How to Avoid the 10 MOST-COMMON Infrared Mistakes

MIDWEST STRIPING

Honors Vets, First Responders

SEALER STORAGE: Is Your Business Ready for Yard Tanks?

NPE 2019 PREVIEW:

30 Management Sessions

Plus Sample Quiz

Questions!

COMPACT EQUIPMENT Offers Versatility for Contractors

PVM1018_01_Cover Final.indd_A.indd 1 9/27/18 1:06 PM

TOTAL AUDIENCE PROFILETOTAL AUDIENCE PROFILE REPORT CALL US

TEL: 800.538.5544 WEBSITEConstructionNetworkMediaKit.com

For Quarterly Period of October-December 2018

Unless otherwise noted, all data reported is publisher’s own data.

Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 2

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Pavement

PRINT AUDIENCE BY TITLEPavement Maintenance & Reconstruction October/November 2018 Print Issue CLASSIFICATION BY TITLE

BUSINESS AND INDUSTRY Total % of Total

Corporate Management

(Note 1)

Supervisory Management

(Note 2)

Operations Personnel

(Note 3)

Contractors:

Paving/Pavement Maintenance 12,534 67.7% 10,456 1,565 513

Pavement Maintenance Only 1,106 6.0% 825 180 101

Paving/Producer 383 2.1% 213 114 56

Other Contractor 1,058 5.7% 819 147 92

Subtotal 15,081 81.5% 12,313 2,006 762

Non-Contractors:

Dealer/Distributor 683 3.7% 405 95 183

Government (Federal, State, County, Local) 78 0.4% 39 19 20

Asphalt Producer 2,663 14.4% 613 1,587 463

Subtotal 3,424 18.5% 1,057 1,701 666

Total Qualified Circulation 18,505 100.0% 13,370 3,707 1,428

Percent 100.0% 72.3% 20.0% 6.7%

Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director, Purchasing Director/Manager and related personnelNote 2: Supervisory Management includes: Foreman, Superintendent, Manager, Engineer, Supervisor, Inspector and related personnelNote 3: Operations/Personnel includes: Equipment Operator, Maintenance Technician, Dispatcher, Service Crew, Customer Service Manager, Sales VP/Director/Manager, Marketing Director/Manager/Rep and related personnelSource: December 2018 BPA Brand Report

E-NEWSLETTER DISTRIBUTIONPavement Blacktop Update E-Newsletter CLASSIFICATION BY TITLE

BUSINESS AND INDUSTRY Total % of TotalCorporate

ManagementSupervisory

ManagementOperations Personnel

Other Titled & Non-Titled

Copies

Paving/Pavement Maintenance 7,392 43.0% 5,369 1,523 449 51

Pavement Maintenance Only 1,096 6.4% 792 159 125 20

Paving/Producer 369 2.1% 179 124 59 7

Other Contractor 1,068 6.2% 741 148 78 101

Dealer/Distributor 655 3.8% 375 106 173 1

Government 1,651 9.6% 389 987 215 60

Asphalt Producer 78 0.5% 41 19 17 1

Subtotal 12,309 71.7% 7,886 3,066 1,116 241

Others Allied to the Field 4,870 28.3% 33 2 0 4,835

Total Circulation 17,179 100.0% 7,919 3,068 1,116 5,076

Percent 100.0% 46.1% 17.9% 6.5% 29.5%

Note 1: Corporate Management includes: CEO, Owner, President, Partner, VP, General Manager, Director, Purchasing Director/Manager and related personnel

Note 2: Supervisory Management includes: Foreman, Superintendent, Manager, Engineer, Supervisor, Inspector and related personnel

Note 3: Operations/Personnel includes: Equipment Operator, Maintenance Technician, Dispatcher, Service Crew, Customer Service Manager, Sales VP/Director/Manager, Marketing Director/Manager/Rep and related personnel

Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com 3

OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Pavement

The data reflected within this report is provided in good faith as an accurate representation of the audience served for Pavement Maintenance & Reconstruction.

Amy Schwandt, Publisher

Total Audience Profile report provided by

AC Business Media 201 N. Main Street Fort Atkinson WI 53538

800.538.5544 ACBusinessMedia.com

Copyright 2018 ©AC Business Media. All rights reserved.

EMAIL MARKETINGPavement Maintenance & Reconstruction Email Marketing CLASSIFICATION BY TITLE

BUSINESS AND INDUSTRY Total % of TotalCorporate

ManagementSupervisory

ManagementOperations Personnel

Other Titled & Non-Titled

Copies

Paving/Pavement Maintenance 10,959 47.8% 7829 2452 629 49

Pavement Maintenance Only 1,342 5.8% 985 199 140 18

Paving/Producer 449 2.0% 234 130 80 5

Other Contractor 1,395 6.1% 982 199 127 87

Dealer/Distributor 786 3.4% 458 126 200 2

Government 2,200 9.6% 569 1246 327 58

Asphalt Producer 101 0.4% 46 29 26 0

Subtotal 17,232 75.1% 11,103 4,381 1,529 219

Others Allied to the Field 5,712 24.9% 60 4 0 5,648

Total Circulation 22,944 100.0% 11,163 4,385 1,529 5,867

Percent 100.0% 48.7% 19.1% 6.7% 25.6%

OCTOBER/NOVEMBER 2018

MAINTENANCE & RECONSTRUCTION

THE OFFICIAL MAGAZINE OF NATIONAL PAVEMENT EXPO

› › › www.ForConstructionPros.com/Pavement

IMPACT ON SWEEPING

How to Become a Certified Sweeper

for Parking Lots

How to Keep Sweeper Operators

SAFE at Night

GPS Can Do More than Track

Your Fleet › › › www.ForConstructionPros.com/Pavement

New Technology Challenges Compaction Convention

How to Avoid the 10 MOST-COMMON Infrared Mistakes

MIDWEST STRIPING

Honors Vets, First Responders

SEALER STORAGE: Is Your Business Ready for Yard Tanks?

NPE 2019 PREVIEW:

30 Management Sessions

Plus Sample Quiz

Questions!

COMPACT EQUIPMENT Offers Versatility for Contractors

PVM1018_01_Cover Final.indd_A.indd 1 9/27/18 1:06 PM