10) Build and manage a Page
10) Build and manage a PagePoliticians
10) Build and manage a PageCompanies
10) Build and manage a PageCelebrities
10) Build and manage a Page
10) Build and manage a Page
10) Build and manage a Page
9) Make your Page unique & organic
9) Make it unique and organic
• Exclusive content
• Highlight your supporters
• Fun facts
• Breaking news
• Special offers
8) Be active
8) Be active
Pace out your posts to maximize your impact
8) Be active
Embrace timely opportunities to connect with and engage fans
7) Be human
7) Be human
Coke’s Tattoo Tuesday
7) Be human
7) Be human
7) Be human
• Respond to feedback
• Ask questions
• Listen
• Be honest
• Speak like a human being, not a PR flack
6) Focus on the Newsfeed
6) Focus on the Newsfeed
6) Focus on the Newsfeed
90%90%
6) Focus on the Newsfeed
Where people are viewing your posts
6) Focus on the Newsfeed
My home page
NewsfeeNewsfeedd
Friends’ Home Page
5) Keep it simple
5) Keep it simple
Make content simple and easy to understand
5) Keep it simple
Photos are eye-catching and universal
5) Keep it simple
PHOTOPHOTO says saysa thousand a thousand
words.words.
4) Establish a consistent voice & persona
4) Establish a consistent voice & persona
3) Buy targeted ads
3) Promote with Facebook ads
2) Innovate (while keeping it simple)
2) Innovate (while keeping it simple)
2) Innovate (while keeping it simple)
1) Analyze, adjust, and optimize
1) Analyze, adjust, and optimize
Insights dashboard
Bonus: You’re not alone
Your ecosystem
facebook.com/marketing
facebook.com/nonprofits
facebook.com/influencers
insidefacebook.com
Become a fan...
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