Top SEO Link Building Strategies
for 2021
Link building is building one-way hyperlinks or “backlinks” to a website. A solid link building strategy drives SEO success by attracting quality referral traffic, enhancing domain authority, generating future leads and boosting organic ranking. Professional digital marketing agencies provide the services of SEO experts who are knowledgeable about the latest link-building requirements and Google algorithms.
Link Building StrategiesT o p S E O
Network outreach
Reach out to people in your niche and introduce them to your content
Recognize connections that may have websites or blog pages that can host a hyperlink
Use sites such as Ahrefs Keyword Explorer to conduct keyword research
Consider responding to journalist inquiries to build additional backlinks
Find broken outbound links
Find a competitor's website to filter broken backlinks
Create relevant content for that particular broken link or find an existing content from your website
Unlinked brand mentions
Unlinked brand mentions are online mentions or citations of your brand that do not link back to your site
Convince the author to convert the mention/citation into a clickable link
Email Signatures
Promote and share a backlink every time a communication is sent to another person/business
Include social media links along with email signatures to provide multiple touch points from one place
Use Q&A Sites
Make use of Q&A sites such as Quora and identify relevant questions
Perform keyword research for relevant posts that have a large traffic
Refresh older posts
Refresh your existing content
Add relevant links that would catch the attention of searchers
Link Building StrategiesT o p S E O
Other link-building strategies to consider include creating a Wikipedia page, utilizing influencers, claiming business listings or getting links from scraped content to improve rankings.
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