“Top Launch Program in the Country - 2006”
Launching the Venture
Patrick Vernon: LTV I Teams
Randy Myer: LTV II Feasibility
Ted Zoller: LTV III Business Planning
LTV IV Financing
LTV Description• Four-part series of courses • Teach, empower and inspire
entrepreneurial teams at UNC • Commercial businesses and
social ventures• Students, faculty, staff or other;
at least one UNC liaison• Lectures, workshops, panels,
speakers and expert coaching and mentoring
Feasibility Oct 19 – Dec 7
Business Planning
Jan 11 – Feb 22Financials
March 15 – April 26
Team BuildingAug 18 – Oct 5
LTV Phases
Feasibility Oct 19 – Dec 7
Business Planning
Jan 11 – Feb 22Financials
March 15 – April 26
Team BuildingAug 18 – Oct 5
Open enrollmentLectures and Panels
Application due Oct. 120-24 Teams
Lectures and Coaches
6-8 TeamsWorkshops and Investor
Relations
12-16 TeamsLectures and Cohorts
OutcomesFeasibility Assessment
& Elevator Pitch
OutcomesTeam and
LTV II Application
OutcomesPreliminary Plan and
Venture Pitch
OutcomesFinancials and
Lunch Plan
Fall Break
Winter Break
Spring Break
LTV I• Opportunity Recognition and Team
Building• Intro to LTV; not a pre-req• Goals: recognizing opportunities
– Better LTV II application– Assembling a team to apply for LTV II
MBA 848A Website http://www.unc.edu/courses/2009fall/busi/848a/001/
LTV I Topics• Value proposition• Market potential• Return• Team• Competitive advantage• Business model• Return
LTV I Speaker Panels• Former LTV students• RTP Entrepreneurial Community• Entrepreneurial Finance• Entrepreneurial Marketing
+ team building sessions
LTV Phase 2 (Randy Myer)
Feasibility Oct 19 – Dec 7
Business Planning
Jan 11 – Feb 22Financials
March 15 – April 26
Team BuildingAug 18 – Oct 5
Open enrollmentLectures and Panels
Application due Oct. 120-24 Teams
Lectures and Coaches
6-8 TeamsWorkshops and Investor
Relations
12-16 TeamsLectures and Cohorts
OutcomesFeasibility Assessment
& Elevator Pitch
OutcomesTeam and
LTV II Application
OutcomesPreliminary Plan and
Venture Pitch
OutcomesFinancials and
Lunch Plan
Fall Break
Winter Break
Spring Break
TODAY’S DREAM
SHOULD NOT TURN INTO THIS
“Feasibility” Means1. Value Proposition is Compelling2. You Picked the Right First Market
Segment3. Enough Customers Will Buy or Use It at
Your Price4. Your Product/Service is Viable and
Beneficial5. Your Product/Service Is Competitively
Superior6. Your Competition is Minimal or Asleep7. The Market is Large and Growing
Date Topic
10/19 Value Proposition Review
10/26 Segmentation
11/2 Market Research/Concept Testing
11/9 Competitive Analysis
11/16 Industry Analysis
11/23 Revenue/Rollout Plan/Feasibility
11/30 Intellectual Property/Regulatory
12/7 "Elevator Pitch"
Outcome: Feasibility Assessment & Elevator Pitch
LTV IILTV II
Resources●Faculty Advisors/Professors●Outside Coaches – one per two teams
●Industry experience●Entrepreneurial experience●Coaching experience
●Outside Judges (Investors)●Investment experience●Advisory experience
●Customer Research Resources●Industry Research Resources
ApplyingApplying●Applicants
●Open to Faculty, Staff, Students●Teams Accepted
●Team of at least two members (lead must be UNC)
●Must attend class●Made progress on research or launch●Serious about pursuit●High potential opportunity (vs lifestyle)
●Potential Team Members/Recruits●MBA (Masters of Bus Administration) students●MAC (Masters of Accounting) students●Friends and Colleagues
LTV II2006-7 2007-8 2008-9
Applicants 66 39 35Teams Accepted 19 24 20* Student Teams 8 14 14 Faculty/Staff Teams
11 10 6*
Total Students 37 79 58Average Per Team 2.0 3.3 3.2Team Recruits 8 19 16Coaches 9 12 10
LTV Phase 3 & 4 (Ted Zoller)
Feasibility Oct 19 – Dec 7
Business Planning
Jan 11 – Feb 22Financials
March 15 – April 26
Team BuildingAug 18 – Oct 5
Open enrollmentLectures and Panels
Application due Oct. 120-24 Teams
Lectures and Coaches
6-8 TeamsWorkshops and Investor
Relations
12-16 TeamsLectures and Cohorts
OutcomesFeasibility Assessment
& Elevator Pitch
OutcomesTeam and
LTV II Application
OutcomesPreliminary Plan and
Venture Pitch
OutcomesFinancials and
Lunch Plan
Fall Break
Winter Break
Spring Break
What is Business Planning?
• Strategic Plan• Technical Plan• Operations Plan• Marketing Plan• Management Team
Outcome: Business Plan & Venture Pitch
Business Planning Phase
Learning Model Systematically develops
business model and plan to prepare them for launch.
5M’s: Meaning, Model, Market, Management and Money
Leverages an experiential coaching model for expert evaluation of draft business planning deliverables.
Stepwise deliverables with “iterative” retooling, input of instructors, coaches and peers.Course outcomes are
market readied business plans prepared for external capitalization and launch.
Session Lineup
LABSCLINICS
Week 1Meaning and Model:VP & Business Model
Concept and Needs Assessment
Week 2 Market: Marketing PlanBenchmarking, VP and Business Model
Week 3Money: Unit Economics and Venture Buildup
Marketing Plan
Week 4Management: Implementation and Management
Unit Economics
Week 5Pitching and Communicating Your Deal
Implementation and Management
Week 6 Launch Tourney Round Robin and Legal Clinic
Cohort DesignCoaching and Entrepreneurial
Expertise
Life Sciences Sustainability
SocialCommercial
What is LTV IV: Financing?• Financial Plan• Pro Forma Projections• Benchmarks• Milestones• Financing Sources• Investor Approach
Outcome: Launch Plan & Financials
ask
lep
ios
BioPharmaceuticals, Inc.
CelluChip, Inc.
TerraDotta
Questions?
Patrick Vernon: LTV I Teams
Randy Myer: LTV II Feasibility
Ted Zoller: LTV III Business Planning
LTV IV Financing
LTV II Deadline today [email protected]
www.unc.edu/cei/launch
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