1 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Top 10 mHealth Apps Performance Benchmarking Brazil 24nd of May 2013
Health TOP 10
Down-loads
2 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
This report analysis the performance of the most successful mHealth apps in Brazil
Downloads: Average
monthly and total lifetime
downloads for free and paid
apps
Pricing: Displays the pricing
of top 10 paid mHealth
apps
Time span: Detailed view
for December 2012 to
February 2013 and
lifetime performance
mHealth app categories:
Apps in the Health & Fitness
and Medical category
mHealth apps: Apps that
have listed in the top 10
during the time span
Platform: mHealth apps for
iPhone, iPad and Android
phones
3 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
The performance check contains 18 analyses
Top 10 Health &Fitness
Top 10 Medical
Top 10 category comparison
1. Average monthly downloads of the top 10 free Health & Fitness apps
2. Average accumulated downloads of the top 10 free Health & Fitness apps at end of February 2013
3. Average accumulated downloads of the top 10 paid Health & Fitness apps at end of February 2013
4. Top 10 paid Health & Fitness apps price ($) at February 2013
5. Top free app categories of Health & Fitness category over the past 3 months
6. Top paid app categories of Health & Fitness category over the past 3 months
7. Dispersion of top 10 free and paid Health & Fitness apps among platforms
8. Dispersion of top 10 free and paid Health & Fitness apps by subcategory
9. Average monthly downloads of the top 10 free Medical apps
10. Average accumulated downloads of the top 10 free Medical apps at February 2013
11. Average accumulated downloads of the top 10 paid Medical apps at February 2013
12. Top 10 paid Medical apps price ($) at February 2013
13. Top free app categories of Medical category over the past 3 months
14. Top paid app categories of Medical category over the past 3 months
15. Dispersion of top 10 free and paid Medical apps among platforms
16. Dispersion of top 10 free and paid Medical apps by subcategory
17. Average accumulated downloads of the top 10 free app within Health & Fitness and Medical at February 2013
18. Average accumulated downloads of the top 10 paid app within Health & Fitness and Medical at February 2013
4 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Content
1. Performance comparison of Health & Fitness and Medical apps
2. Performance of top 10 apps in Health & Fitness
3. Performance of top 10 apps in Medical
5 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Key facts about the mHealth app market in Brazil
• Health&Fitness apps gain significantly more downloads compared to Medical apps: Successful apps that are being listed in the Health & Fitness category generate on average 4-5 (free) and 2-3 (paid) more downloads than apps that are listed in the Medical section of the Apple App and Google Play stores.
• More than 280.000 downloads are possible: Best performing Android free Health & Fitness apps generate more than 280.000 downloads in their lifetime.
• iPhone users are best target group for paid mHealth apps: iPhone users are by far the best target group for paid mHealth apps. Bestsellers accumulate more than 26.000 downloads (Health & Fitness) and 8.600 (Medical) on average.
• Android offers a higher reach than iOS: Most downloads are being generated on the Android platform.
• Paid Medical apps on Android do not work: Paid mHealth apps on Android generate insufficient download numbers for a sustainable business. Even top performing apps generate only a few thousand downloads during their lifetime.
• Successful paid apps are 2 years in the market on average: Successful Health&Fitness paid apps for iPhone are in the market for 25 months on average.
• Local apps have a strong position: Successful mHealth apps in Brazil are in the majority local apps. This is especially true for Medical apps.
• There are major price differences between Health&Fitness and Medical apps: Pricing of paid apps within the top 10 lists vary significantly between Health&Fitness (up to 5 USD) and Medical (up to 20 USD) apps.
6 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
The potential reach for successful free apps on Android is significantly higher compared to iOS
Average accumulated downloads of the top 10 free apps per category and platform (February 2013)
FREE
Sources: research2guidance 2013, appannie, and prioridata
App category and platform comparison
x4
x4
x5
92.000
14.000
238.000
25.500
3.000
64.000
0
50.000
100.000
150.000
200.000
250.000
iPhone iPad Android
Health & Fitness Medical
7 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Nevertheless pay per download business models do not work on Android
Average accumulated downloads of the top 10 paid apps per category and platform (February 2013)
App category and platform comparison
Sources: research2guidance 2013, appannie, and prioridata
PAID
x3
x2 x2
26.500
3.300 2.900
8.600
1.900 1.100
0
5.000
10.000
15.000
20.000
25.000
30.000
iPhone iPad Android
Health & Fitness Medical
8 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Content
1. Performance comparison of Health & Fitness and Medical apps
2. Performance of top 10 apps in Health & Fitness
3. Performance of top 10 apps in Medical
9 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Monthly download numbers for free apps on Android are twice as high as on both iOS platforms
Sources: research2guidance 2013, appannie, and prioridata
Average monthly downloads of the top 10 free Health & Fitness apps
Health & Fitness apps
FREE
7.600
1.600
14.200
9.200
1.300
21.000
11.700
1.400
25.500
0
5.000
10.000
15.000
20.000
25.000
30.000
iPhone iPad Android
December January February
10 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Even though iPad apps are 26 months in the market, they can only accumulate 14.000 downloads on average
Average accumulated downloads of the top 10 free Health & Fitness apps (end of Feb. 2013)
Health & Fitness apps
18
16
26
Average lifetime* of apps (month)
FREE
Sources: research2guidance 2013, appannie, and prioridata
* Average lifetime: Average number of months for top 10 free Health & Fitness apps since their launch date
92.000
14.000
238.000
0 50.000 100.000 150.000 200.000 250.000
iPhone
iPad
Android
11 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Top paid Health & Fitness apps for iPhone accumulate 26.500 downloads since launch on average
Average accumulated downloads of the top 10 paid Health & Fitness apps (end of Feb. 2013)
Health & Fitness apps
Average lifetime* of apps (month)
25
20
13
PAID
Sources: research2guidance 2013, appannie, and prioridata
* Average lifetime: Average number of months for top 10 paid Health & Fitness apps since their launch date
26.500
3.300
2.900
0 5.000 10.000 15.000 20.000 25.000 30.000
iPhone
iPad
Android
12 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Exercise and diet apps are the most successful Health&Fitness app subcategories in Brazil
Dispersion of top 10 free Health & Fitness apps by subcategory
Dispersion of top 10 paid Health & Fitness apps by subcategory
FREE PAID
Sources: Apple App Store, Google Play, December 2012-February 2013
Comments: Total number of apps = 39 (free) and = 42 (paid). Apps that have made it into the top 10 during the period of the performance check.
Health & Fitness apps
33%
23%
20%
13%
3%
0% 0%
8%
Diet & calorie counter
Exercise
Tracking
Women apps
Symptom checker
Sleep tracker
Baby apps
Others
24%
19%
14%
12%
12%
12%
2% 5%
Exercise
Diet & calorie counter
Sleep tracker
Symptom checker
Tracking
Women apps
Baby apps
Others
13 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Pricing of most successful paid Health&Fitness apps vary between 1 and 5 USD
Health & Fitness apps
Top 10 paid Health & Fitness apps price ($) at February 2013
Sources: research2guidance 2013, appannie, and prioridata
0
1
2
3
4
5
6
1 2 3 4 5 6 7 8 9 10
Price($)
Top 10 paid Health & Fitness apps by Rank at February 2013
iPhone iPad Android
14 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
The majority of successful Health&Fitness apps is only listed in the top 10 of one platform
Sources: Apple App Store, Google Play, December 2012-February 2013
Platforms: iPhone, iPad, and Android
FREE PAID
Health & Fitness apps
Dispersion of top 10 free Health & Fitness apps among platforms*
Dispersion of top 10 paid Health & Fitness apps among platforms*
1
39 26
5
Total top apps In 1 platform In 2 platforms In 3 platforms
Nu
mb
ers
of
app
s
1
42 25
7
Total top apps In 1 platform In 2 platforms In 3 platforms
Nu
mb
ers
of
app
s
15 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
There are also local apps that made it into the top 10, but the majority are global successful apps
Top free app profile of Health & Fitness category over the past 3 months
Health & Fitness apps
FREE
Sources: Apple App Store, Google Play; Apps that used to be available in the top 10 ranking from Dec. 12 to Feb. 13 on at least one other platform are marked in bold
app iPhone iPad Android
1 Tecnonutri - Gestão da sua dieta, contador de calorias, registro de alimentação, cálculo do IMC, tabela nutricional de alimentos, emagreça com saúde
Dieta e Saúde Dieta e Saúde
2 Nike+ Running Calorie Counter by FatSecret for iPad Period Calendar / Tracker
3 Eu Atleta WomanLog Calender RunKeeper - GPS Track Run Walk
4 Dieta e Saúde Gestação Semana a Semana Cardiograph
5 RunKeeper - GPS Track Running Walking Cycling BOA FORMA Medida Certa
6 Medida Certa Daily Workouts FREE TecnoNutri
7 runtastic Abs Workout Nike+ Running
8 100+ Pushups - Getting in Shape in Six Weeks
Relax Melodies HD: A white noise ambience for sleep, meditation & yoga
Runtastic
9 BOA FORMA calculadora de calorias Pink Pad Period Tracker for iPad AcaDroid -Bodybuilding Guide
10 My Diet Diary Weight Tracker QuickLog.me Endomondo Sports Tracker
11 Runtastic Push-Ups PRO Receitas fáceis: Aprenda a preparar algo saudável Minhas trilhas
12 Fitness Point - Workout & Exercise Journal Gravidez Lite IMC Calculadora - Peso Ideal
13 Runtastic Sit-Ups Sons Relaxantes - Durma bem, alivie o stress, pratique yoga e medite tendo ruído branco como som ambiente
14 Runtastic Road Bike GPS Cycling Computer
16 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Runtastic is the number one publisher in todays top 10 lists
Top paid app profile of Health & Fitness category over the past 3 months
Health & Fitness apps
PAID
Sources: Apple App Store, Google Play. Apps that used to be available in the top 10 ranking from Dec. 12 to Feb. 13 on at least one other platform are marked in bold
app iPhone iPad Android
1 Sleep Cycle alarm clock iMuscle - (NOVA Series) - iPad edition Endomondo Sports Tracker PRO
2 NutraBem Pregnancy (Sprout) Runtastic PRO
3 FitX Treinos e Exercicios WomanLog PRO Calender Instant Heart Rate - Pro
4 runtastic Heart Rate PRO Smart Alarm Clock for iPad: sleep cycles and noise recording
SleepStats
5 runtastic PRO Diet Wathchers Diary Zombies, Run!
6 Cardiograph - Heart Rate Meter runtastic PushUps PRO WomanLog Pro Calender
7 Diet Watchers Diary Cardiograph - Heart Rate Meter Diet Watchers Diary
8 Period Tracker Deluxe Diet Planning Calculator JEFIT Pro - Workout & Fitness
9 iMuscle - iPhone edition Brain Wave - 30 Advanced Binaural Brainwave Entrainment Programs and Relaxing Ambience
Point by Point - Diet
10 Pregnancy (Sprout) Relax Melodies Premium HD: A white noise ambience for sleep, meditation & yoga
CardioTrainer Pro
11 Fitness Point Pro - Workout & Exercise Journal SleepLantern Ponto por Ponto - Dieta
12 Smart Alarm Clock: sleep cycles and noise recording
runtastic Squats PRO Bebê Conecta (diário do bebê)
13 Sleep Bug Pro: White Noise Soundscapes runtastic SitUps PRO Fitness Buddy : 1700 Exercises
14 Runtastic SitUps PRO BemStar
15 Cyclemeter GPS Cycling and Running
17 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Content
1. Performance comparison of Health & Fitness and Medical apps
2. Performance of top 10 apps in Health & Fitness
3. Performance of top 10 apps in Medical
18 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Top 10 Medical apps generate up to 7.900 downloads per months on average
Average monthly downloads of the top 10 free Medical apps
Medical apps
FREE
Sources: research2guidance 2013, appannie, and prioridata
1.500 1.100
7.900
1.200 1.000
5.800
1.300 1.000
6.300
0
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
9.000
iPhone iPad Android
December January February
19 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Free Android Medical top performing apps generate as much as 64.000 downloads since launch
Medical apps
Average accumulated downloads of the top 10 free Medical apps (end of Feb. 2013)
Average lifetime* of apps (month)
26
18
12
FREE
Sources: research2guidance 2013, appannie, and prioridata
* Average lifetime: Average number of months for top 10 free Medical apps since their launch date
25.500
3.000
64.000
0 10.000 20.000 30.000 40.000 50.000 60.000 70.000
iPhone
iPad
Android
20 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Today’s top performing paid Medical apps generated 8.600 downloads on
Average accumulated downloads of the top 10 paid Medical apps (end of Feb. 2013)
Medical apps
Average lifetime* of apps (month)
19
16
13
PAID
Sources: research2guidance 2013, appannie, and prioridata
* Average lifetime: Average number of months for top 10 paid Medical apps since their launch date
8.600
1.900
1.100
0 1.000 2.000 3.000 4.000 5.000 6.000 7.000 8.000 9.000 10.000
iPhone
iPad
Android
21 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Most successful app subcategory in Medical is Drugstore finder which also provide medical information
FREE PAID
Medical apps
Dispersion of top 10 free Medical apps by subcategory
Dispersion of top 10 paid Medical apps by subcategory
Sources: Apple App Store, Google Play, December 2012-February 2013
Comments: Total number of apps = 40 (free) and = 42 (paid). Apps that have made it into the top 10 during the period of the performance check.
32%
22%
15%
12%
5%
3% 3%
8%
Drugstores finder & Medical information
Diseases & pain relief
Drug information
Human anatomy
Women & baby
Body monitoring
Medical reminders & news
Others
69%
19%
5% 5%
2% 0% 0%
0% Drugstores finder & Medical information
Drug information
Medical reminders & news
Diseases & pain relief
Women & baby
Body monitoring
Human anatomy
Others
22 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Top 10 Medical apps have a much wider price range than Health&Fitness apps
Top 10 paid Medical apps price ($) at February 2013
Medical apps
Sources: research2guidance 2013, appannie, and prioridata
0
5
10
15
20
25
1 2 3 4 5 6 7 8 9 10
Price($)
Top 10 paid Medical apps by Rank at February 2013
iPhone iPad Android
23 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Dispersion of top 10 free Medical apps among platforms*
Dispersion of top 10 paid Medical apps among platforms*
Sources: Apple App Store, Google Play, December 2012-February 2013
Platforms: iPhone, iPad, and Android
FREE PAID
Medical apps
The number of multi-platfom top performing apps for paid and free Medical apps is almost identical
3
40 21
5
Total top apps In 1 platform In 2 platforms In 3 platforms
Nu
mb
ers
of
app
s
3
42 19
7
Total top apps In 1 platform In 2 platforms In 3 platforms
Nu
mb
ers
of
app
s
24 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Medical apps tends to be more localized than Health&Fitness apps
app iPhone iPad Android
1 Hora da Pílula Atlas Corpo Humano 3D Anti Mosquito
2 CID-10 Pro CID-10 Pro Bulário Bulas de Remédios FREE
3 Genericos BR Genericos BR Cruzi - Health Guide
4 Medicamentos de A a Z Free Anti Mosquitoes Diseases Codes ICD-10
5 Doctoralia vMEye free Menstrual Calender
6 Dr.Drauzio - Primeiros Socorros Medicamentos de A a Z: Pediatria Free Dr Drauzio Primerios Socrros
7 Menstrual Calender Dr. Drauzio Varella - Primeiros Socorros Contraceptive pill
8 Lista Farma Mobile Aché - Ortopedia e trauma do esporte: joelho
Blood Pressure
9 Universo Médico Netter’s Anatomy Atlas Free Procedimentos SUS
10 Procedimentos SUS Vet Fácil Brasil GAPS - Antibiótico na Urgência
11 SafeDosePro SafeDosePro Anatomy Muscles
12 Pressão Arterial - Smart Pressão Arterial (SmartBP) Pressão Sanguínea Tracker
Atlas Cardiologia
13 Hemograma - Manual de interpretação Free Resuscitation!
14 Anti Mosquitoes Atlas Sistema Musculoesquelético
15 Atlas infantil animado de anatomía y fisiología humanas - Focus Medica
Top Free App profile of Medical category over the past 3 months
Medical apps
FREE
Sources: Apple App Store, Google Play. Apps that used to be available in the top 10 ranking from Dec. 12 to Feb. 13 on at least one other platform are marked in bold
25 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Local apps are the most successful Medical apps
Sources: Apple App Store, Google Play. Apps that used to be available in the top 10 ranking from Dec. 12 to Feb. 13 on at least one other platform are marked in bold
Top Paid App profile of Medical category over the past 3 months
Medical apps
app iPhone iPad Android
1 Guia dos Remédios Emergências Clínicas Guia de Bulas
2 Emergências Clínicas MedGravidez MEDGuide Emergência Brasil
3 Condutas em Emergência Condutas em Emergência MedQuiz - Residência Médica
4 Baby Connect (Activity Logger) Drogas - Emergência & CTI CONDUTAS EM EMERGÊNCIA 2.0
5 Med Time ECG Pratico Bulário Bulas Remédios PREMIUM
6 Guia dos Exames Guia dos Remédios Emergências Cirúrgicas
7 Medicamentos de A a Z Medicamentos de A a Z PR Vade-mécum Brazil
8 MedQuiz - Residência Médica Suporte Avançado de Vida ECG
9 MedCalc (medical calcilator) Tabela SUS Pro Drugs in Emergency & ICU
10 Drogas - Emergência & CTI Guia do ECG Vacinas Brasil
11 Bulas MedQuiz - Residência Médica iSemiologia
12 MedGravidez iAuscultar Ausculta Cardíaca
13 iAuscultar Calcumed P-MED Preço Médico de Proced.
14 ECG Clínico Anamnese
15 Guia dos Exames
PAID
26 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
More info: Mobile health app market report 2013 - 2017
App strategies and in-sights from 1.000+ mHealth app publishers ( 3 years survey)
Detailed explanation of 14 mHealth app categories Market forecasts until 2017 per revenue source Monitoring of 62 mHealth app stores Including 20 best practices examples and guidelines 110 pages full of facts on the mHealth market Graphic package including 60 graphics and tables for easy “copy &
past” into your presentation Also covering the mobile app market Published in March 2013
Key trends and drivers of the mHealth market
SOME OF THE COMPANIES THAT ARE USING THE REPORT:
More info: www.reseach2guidance.com
mHealth report (Vol.3)
27 © research2guidance 2013 Top 10 mHealth App Performance Benchmarking Brazil
Reports and PowerPoint slide-sets
market insights on selected topics
Access to app market player data base
make use of our 40.000 + contact base of key player in the app market
Knowledge center
a subscription to a wealth of data, analysis, profiles, and daily news and opinion
Consulting services
mobile strategy development
A one-on-one expert call with a research analyst for ‒ A personal 15-30 min. consultation ‒ Questions and answers about our research ‒ Matching your needs with our research services
Write an email to [email protected]
Direct web-shop access to our reports and PPTs ‒ Browse our research products ‒ Download immediately ‒ Easy payment (VISA; Master Card; PayPal)
Visit www.research2guidance.com/shop
Additional information on ‒ Pricing ‒ Report Packages ‒ Custom made services and bespoke projects
Call +49 (0)30 609893366
research2guidance: get in contact
Our Service Offerings Contact us for
Top Related