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To Tweet or Not to Tweet: Engaging the Public Through Social Media

Alysoun McLaughlinDistrict of Columbia Board of Elections and [email protected]@DCBOEE@alysoun

Social Media:• Just Because You Can… Doesn’t Mean You Should• An RSS Monologue is Not ‘Social’ Media

Social Media:• Find Those Who Do It Well and Emulate Them• Engage Your Audience

Social Media:• A Facebook Page Needs Care and Feeding

Social Media:• Great Way to Highlight Agency Responsiveness

…If You Respond Well

Social Media:• Meet Your Audience Where They Are

Social Media Model:Election Commission of Knox County, Tennessee

Social Media Model:Los Angeles County Registrar-Recorder/Clerk

Social Media:Where Does it Belong in Your Toolkit?

Getting Started:Keep It Simple. Test the Waters.

Getting Started:Reach Out to Your Audience on Twitter

Getting Started:Livetweet What Candidates, Reporters Want to Know

Getting Started:Your Audience Appreciates the Effort

Integrating Your Online Presence:Cross Promotion of Wait Time Indicator, Web Videos

Integrating Your Online Presence:Cross Promotion of Early Voting Wait Time Indicator

The Right Message for the Right Audience:Great for Data that Doesn’t Deserve a Press Release

The Right Message for the Right Audience:Time-Sensitive Information On the Go

The Right Message for the Right Audience:Sometimes 140 Characters is All You Want to Say

The Right Message for the Right Audience:Sometimes 140 Characters Can Go a Long Way

The Right Message for the Right Audience:Fast Information/Quotes for Reporters on Deadline

The Right Message for the Right Audience:Listen and Respond When You Are Their Audience

The Right Message for the Right Audience:Handle Humor With Care

Social Media:Conversation Happens – With or Without You