To Dance or to Rock!
Oct 11, 2012 / Calin Rotarus
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VERSE 1: (drums only)
In the begin-ning, back in nineteen fifty-five, Man didn't know about the rock 'n' roll show and all that jive. The white man had the schmaltz, the black man had the blues, No one knew what they was gonna do, but Tchaikovsky had the news. He said:
CHORUS 1: (drums only)
"Let there be sound," there was sound. "Let there be light," there was light. "Let there be drums," there was drums. "Let there be guitar," there was guitar. A5 “Oh, let there be rock,"
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Crisis!
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Crisis!
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Crisis!
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Crisis!
The Dance: Industry
The Dance: Industry
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- Best frenemy
/ Planning tools/ Analytics tools/ Research tools/ Trainings for non-specialists/ Consumer behavior data
/ 5.162.000.000 $ invested in R&D in 2011
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The dance: Messages
We are the best Hello!
Expert Normal Person5000 ads a day
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The dance: Research/Measurement
UU, Target, Affinity, Socio-demographics
Meet my new friends!
Expert Normal Client
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The dance: Agency commission
15%?
Expert Normal Client
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The dance: Media
Savings?
Media Buyer
Zillions UUContent
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Marketer’s Dance
/ search, / geotargeting, / iPad, / mobile/ YouTube/ Groupons, / Tweets/ Blogs/ Social/ Video/ PBT/ QR codes/ SMS/ Bluetooth/ Intext/ Cookie/ Auctions/ Viral/ Bounce-rate/ Apps/ Analytics
/ Reach/ Frequency/ OTS/ Affinity/ MP/ ATL/ BTL/ 30 sec. spot/ Mesh/ Billboard/ Research/ Brand awareness/ PVT/ Brand adoption/ Product placement/ Bonus/ Discount/ TAP/ Clutter/ Duplication/ GRP
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Marketer’s Rock!
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Change=Opportunity
Let’s Rock!
26© 2012 Goldbach Media
Thank you for your attention,
Calin RotarusDeputy General ManagerGoldbach Audience Romania
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