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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
4-C|1:00 – 2:15 pm
Presenter: Terry Andereck
The Business Side of Autodesk Software: Making the Most of Your Software Assets
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
What You Will See Today
Highlighted Discussion on Autodesk Licensing Practices
T&C’s of Autodesk’s Software License Agreements
Real world examples
You will learn something you didn’t know
Best practices for staying compliant
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Introductions
Terry Andereck
Five years with KETIV
Director of Business Services
Senior Management for various companies over a
forty year really, really long career
Former Director of Digital Licensing for Rand McNally
B.A. Economics – Claremont McKenna College
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Disclaimer
We aren’t attorneys
We aren’t providing legal advice
We do want to help you
Questions of a general nature
Raise your hand
Questions of a specific nature
See me afterwards
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Show of Hands Question
1. How many of you know of a company
that has been audited for software
compliance by a major publisher
(Microsoft, Adobe, Oracle, Autodesk,
SAP,etc)
2. How many of you have an individual
or department responsible for your
software asset management?
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Did You Know That?
31% of USA respondents to the most
recent Business Software Alliance (BSA)
survey admit to pirating software?
72% of USA BSA survey respondents
believe that online Auction sites (e.g.,
eBay) provide legal software?
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Did You Know That?
The most common form of software
piracy is purchasing a single license and
and installing it on multiple computers
(BSA)
Many of the cases we see at KETIV are
unintentional and all were avoidable
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Here’s the Deal
Autodesk License and Services Agreement (LSA)
“Autodesk® software is not sold.
Rather, we license it to the end user
under the terms of a software license
agreement.” source: www.autodesk.com
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Here’s the Deal
Autodesk License and Services Agreement (LSA)
“EULA” = end user license agreement
“Shrink-wrap”, “Click-wrap” or “Click-through”
type of Agreement
Widely used by software publishers
It’s a perpetual license
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Here’s the Deal
About the LSA
Sixteen (16) pages of legalese
Different LSA’s for different products
Autodesk “Privacy Statement” is accepted during
installation process
Autodesk Subscription is a separate contract that
grants additional rights
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Where is My LSA?
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Where is My LSA?
www.autodesk.com > Legal Notices & Trademarks
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What is all of this Small Print?
Effect of Upgrades
Limitations/Prohibitions
Territory
License Types
Audits
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What is all of this Small Print?
“Effect of Upgrades” “…the license grant and other rights with respect to any Previous
Version will terminate one hundred twenty (120) days after Installation of the Upgrade”
Once a new version is registered you have 4 months to uninstall or destroy the old version
Exception granted for Subscription Licenses
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What is all of this Small Print?...continued
Example #1 – On 7/1/2012, I upgrade my
AutoCAD 2010 to AutoCAD 2013.
Unless I have a subscription, I must uninstall the 2010 version no later than
11/1/2012
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What is all of this Small Print?...continued
Example #2 – AutoCAD 2012 and 2013
are installed on my computer. I have a
subscription contract. On 7/1/2012, I
allow my subscription to expire.
Unless I have a subscription, I must uninstall the 2012 version no later than
11/1/2012
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What Is All of this Small Print?...continued
Limitations/Prohibitions – Transfer of
License
Generally, you are not permitted to rent, loan,
lease, sell, sublicense, or otherwise transfer
Autodesk software to any other person
without the prior written consent of Autodesk.
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What Is All of this Small Print?...continued
Limitations/Prohibitions – Transfer of
License
Common exception - sale or acquisition of an
entire company or wholly owned subsidiary
Transfer License Agreement Form
Must be approved by Autodesk in writing
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What Is All of this Small Print?...continued
Limitations/Prohibitions – Modifications
and Access to Software
Reverse Engineer or Create Derivative Works
Decompile or Disassemble
Bypass or defeat copy protection software
Provide Internet/WAN/LAN Access to the
Software
Service Bureau, Cloud Computing, Timeshare, etc.
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What Is All of this Small Print?...continued
Territory
“Nothing in this Agreement permits Licensee…to Install or Access the
Licensed Materials outside of the Territory”
“…Territory” (a) means the country,
countries or jurisdiction(s) specified
in the License Identification, or (b)...
means the country in which
Licensee acquires a license..."
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What Is All of this Small Print?...continued
Example – I have been
transferred by my company to
our branch in Tahiti. I have a
license of AutoCAD that was
purchased in the USA.
I cannot* take it with me to
my new office in Bora Bora
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What Is All of this Small Print?...continued
Why the Fuss About Territory?
US Departments of Treasury and
Commerce Export Control laws apply
Virtually all foreign nations have strict
import regulations that apply to software
Trade laws matter, even with software
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What Is All of this Small Print?...continued
License Types - Standalone
“Licensee may Install a single primary copy of the specific release of
the Licensed Materials designated in the applicable License
Identification on one (1) Computer, on a Stand-alone Basis, and permit
Access to such primary copy of the Licensed Materials solely by
Licensee’s Personnel, and solely for Licensee’s Internal Business
Needs.”
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What Is All of this Small Print?...continued
Standalone – What About My Laptop?
A single, additional installation is also permitted if:
Installation is not on a server
Accessed solely by the same person as the one using
the primary copy
Person is a licensee or is the employee of the licensee
Used solely to perform work while away from primary
work location and then only for internal business needs
The primary and additional copy is not accessed at the
same time
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What Is All of this Small Print?...continued
License Types - Network
Install multiple copies of the Software on any number of computers
Licenses are shared
A license manager software application resides on a server and acts
as a librarian to control and monitor the distribution of license tokens
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What Is All of this Small Print?...continued
3 Workstations – Each With AutoCAD Installed
License Manager with 2 AutoCAD Licenses
Three Users Sharing Two Licenses
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What Is All of this Small Print?...continued
License Types - Other
Educational
May be used solely by students or faculty at a
degree or certificate granting educational institution
for educational purposes only
Student
“…for Personal Learning Purposes, and only at
locations that not operated for commercial,
professional or for-profit purposes…”
Watermarked (plot-stamped) documents
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What Is All of this Small Print?...continued
Audits “Licensee agrees that Autodesk has the
right to require an audit (electronic or otherwise) of the Autodesk Materials and the Installation thereof and Access thereto.”
Fifteen (15) days prior notice Licensee will provide full cooperation Audit rights are common with all major
software publishers
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
So What Is All of this Small Print?...continued
“If Autodesk determines that Licensee’s use is not in conformity with the Agreement, Licensee will
obtain immediately and pay for valid license(s) to bring Licensee’s
use into compliance with this Agreement and other applicable
terms and pay the reasonable costs of the audit.”
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
What Does All of This Add Up To?
Understand the LSA – it is your agreement
with Autodesk
Obtain and maintain subscriptions
Communicate with KETIV – we can help
you achieve compliance and avoid non-
compliance
Make license compliance a serious matter
in your organization
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
What Does All of This Add Up To?...continued
The cost of non-compliance is many
times greater than any so-called benefit
Instill confidence with customers and
vendors
Your business partners expect you to follow
the law
Most software non-compliance is
reported by employees and former
employees
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Autodesk Resources for Staying Compliant
SAM Toolkit
Software registry template
Needs analysis template
Software use policy template
FAQ for Autodesk software
www.autodesk.com > License Compliance
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Autodesk Resources for Staying Compliant
Subscription can help considerably
Previous version rights
Extra-territory rights for 90 days
Home use rights
Coverage reports
Tracking and management via web client
Access to latest upgrades and product enhancements
Cloud services such as file sharing, rendering and Inventor Optimization tools
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
One More Thing…Cloud Services
Cloud Computing will
eventually make much
of EULA complexity a
thing of the past
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Closing
Build license compliance awareness in your own
organization
Put someone in charge who is responsible and
accountable
Stay current with your subscriptions
Communicate with KETIV – let us help get the
most from your software assets
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
Thank you!
Enter drawingfor a $200 gift
certificate!
Survey Code4-C
Turn in survey at the closing session to enter
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KETIV TECHNOLOGIES, INC | California Arizona Nevada Oregon Washington | 866.465.3848 | ama.ketiv.com
My Contact Information
Thank you!
[email protected] 866-GO-KETIV
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