How to Increase your Monthly Funding as a Lead Publisher? Tips
by Joshua Conklin, Smartleadz Mortgage Marketing Strategist
Increase Funding So you want to increase your monthly funding
volume? You want to increase your conversion rate on the lead?
Follow these 5 simple steps that will benefit any sales
organization or lead provider.
1. Be Informed Know your market Know your competitors Know what
is causing the need for your product Segment your products by
consumer needs Knowing what is going on in the world at a global
level will help your client feel more comfortable with you: read
the newspaper.
2. Contact Quickly In an age of high connectivity, people
expect immediate responses. Respond immediately Contact your
consumer via email or phone If they dont answer the phone, leave a
message introducing yourself, your company, and your ability to
meet their needs
3. Be Diligent Consumers usually close in between the fifth and
tenth call. Continue calling after the first call because everyone
is busy Peoples needs are complex Usually people like to discuss
with others before making a decision Hence it will be rare to close
on the first call so continue calling
4. Ask Questions and Listen Sales people are usually so focused
on their on sales pitch that they end up talking AT their customer.
Have a discussion. Ask your customer questions to gauge their
needs. You dont know if you can satisfy their needs until after
youve asked them their needs.
5. Take Applications Applications and quotes are free, so take
and give them often. Consumers are looking for the price.
Withholding the price is not smart; its sketchy. If you dont give
them a price, theyll visit a competitor. Educate them on tricks and
hidden fees that a competitor may pull while giving them a quote.
When they see you are telling the truth, they will return as a life
long customer and referral.
In Summary Be informed of the current market, the need for your
product, and the overall world news to show intelligence. Contact
quickly especially because of our current day and age with the
internet. Be diligent and continue to contact your customer even
after the first call- just because you need to keep calling does
not mean its a failed lead. Listen to their needs and only after
you know their needs can you convince them that you can satisfy
their needs. Communicate honestly and give them a quote to show you
have nothing to hide.
Ideal Number of Leads As leads increase, it can be more
difficult to maintain these tips An ideal number of leads is
100-150 With this number of leads, you can ensure you will contact
each consumer once every 48 hours Managing the pipeline, the
call-backs, and the customer needs means you must have a capable
lead management team that keeps all of these strategies and
practices consistent and enforced
Joshua Conklin If you have any further questions, contact
Joshua Conklin, a Mortgage Marketing Strategist 888-640-1991 Ext
103 To read some of his client testimonials, visit
http://joshuaconklinsmartleadz.org/jos
hua-conklin-smartleadz-testimonials
