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TS² is the immense digital display standing tall in the heart of Times Square & is the ideal stage for today’s biggest & boldest brand events
Thomson ReutersThomson Reuters43rd Street and 7th Avenue43rd Street and 7th Avenue
22 stories high22 stories high2517 x 4478 pixels2517 x 4478 pixels
NASDAQ TowerNASDAQ Tower43rd Street and Broadway43rd Street and Broadway
7 stories high7 stories high1280 x 1676 pixels1280 x 1676 pixels
TS2 combines two anchor landmarks
TS2 combines two anchor landmarks
Close to 20,000 sq ft Close to 20,000 sq ft of digital real estateof digital real estate
3
Viewable From All Angles of the
SquareThe Reuters Sign
43rd Street and 7th Avenue
22 stories high 11 giant LED screens
1.4 million pixels 16.7 million colors
The NASAQ Sign43rd Street and
Broadway
7 stories high Full-wrap around
NASDAQ market site
1280 X 1676 pixels
Bridges The Entire South Side of the Square, at 43rd Street from Broadway to Seventh Avenue
Bridges the south side of Times Square
Bridges the south side of Times Square
Unique Unique opportunity to opportunity to
promote brands in promote brands in one of the world’s one of the world’s
most iconic most iconic locationslocations
Seamlessly Seamlessly integrates a range integrates a range
of leading-edge of leading-edge technologiestechnologies
Enables Enables large-scale, large-scale, global eventsglobal events
Times SquareTimes Square
#1 US tourist destination#1 US tourist destination#1 US tourist destination#1 US tourist destination
47 million tourists per 47 million tourists per yearyear
47 million tourists per 47 million tourists per yearyear
1.6 million impressions 1.6 million impressions dailydaily
1.6 million impressions 1.6 million impressions dailydaily
230,000 employees230,000 employees230,000 employees230,000 employees
33,000 households33,000 households33,000 households33,000 households
25% of all NYC’s 25% of all NYC’s hotel rooms located in TShotel rooms located in TS
25% of all NYC’s 25% of all NYC’s hotel rooms located in TShotel rooms located in TS
Visited by millions, exposed to Visited by millions, exposed to billionsbillions
More than 1,000 hours of More than 1,000 hours of annual broadcasting from TSannual broadcasting from TS
More than 1,000 hours of More than 1,000 hours of annual broadcasting from TSannual broadcasting from TS
10+ million viewers daily via 10+ million viewers daily via nationally televised nationally televised
programsprograms
10+ million viewers daily via 10+ million viewers daily via nationally televised nationally televised
programsprograms150+ million per year use 150+ million per year use
public transport into and out public transport into and out of TSof TS
150+ million per year use 150+ million per year use public transport into and out public transport into and out
of TSof TS
TS2 creates impressive momentsTS2 creates impressive moments
BREAKTHROUGH BRAND EVENTS ARE DEFINED BY THEIR REACH AND SPEED AT WHICH THEY TRAVEL
In-the-Square momentsIn-the-Square momentsBrand events that form Brand events that form memorable consumer memorable consumer
momentsmoments
In-the-Square momentsIn-the-Square momentsBrand events that form Brand events that form memorable consumer memorable consumer
momentsmoments
Viral momentsViral momentsIn-the-Square moments that In-the-Square moments that
spread exponentially spread exponentially
Viral momentsViral momentsIn-the-Square moments that In-the-Square moments that
spread exponentially spread exponentially
Calendar momentsCalendar momentsTie-in a holiday or Times Tie-in a holiday or Times
Square Square event to a campaignevent to a campaign
Calendar momentsCalendar momentsTie-in a holiday or Times Tie-in a holiday or Times
Square Square event to a campaignevent to a campaign
TS2 SEAMLESSLY INTEGRATES ITS MASSIVE DISPLAY WITH A RANGE OF LEADING-EDGE TECHNOLOGIESTS2 SEAMLESSLY INTEGRATES ITS MASSIVE DISPLAY WITH A RANGE OF LEADING-EDGE TECHNOLOGIES
Capabilities includeCapabilities includeLive video from satellite, fiber, or the Live video from satellite, fiber, or the
streetstreet
Interact via smartphones, TXT, SMS, webInteract via smartphones, TXT, SMS, web
Live-action and multiple-choice gamesLive-action and multiple-choice games
Instant polling and tabulationInstant polling and tabulation
Control the signs via IVR technologyControl the signs via IVR technology
INTERACT WITH THE BRAND AND A MASSIVE DIGITAL BILLBOARD IN TIMES SQUARE USING AN IPHONE
Toyota PriusToyota Prius
Over 1,000 drawings receivedOver 1,000 drawings receivedOver 1,000 drawings receivedOver 1,000 drawings received
Draw on an iPhone with a Draw on an iPhone with a fingerfinger
App uploads drawing in real-App uploads drawing in real-timetime
Drawing used to create Drawing used to create environmentenvironment
Seen live on TS2 and via Seen live on TS2 and via webcamwebcam
Toyota PriusToyota Prius
Passersby took control of TS2 Passersby took control of TS2 in real-time using voice in real-time using voice
commandscommands
Passersby took control of TS2 Passersby took control of TS2 in real-time using voice in real-time using voice
commandscommandsLive Live
webcamwebcamreceived received
overover
participatiparticipationon
in all in all
timeslotstimeslots
A TECHNOLOGICAL BREAKTHROUGH, CREATING NEW POSSIBILITIES IN DIGITAL SIGNAGE CAMPAIGNS
SECRET VOICE CATCHPHRASES WOULD TRIGGER SPECTACULAR ANIMATIONS ON BOTH SIGNS
9999%%
600,00600,0000
viewsviews
Verizon DroidVerizon Droid
AcceleradAcceleradee
24-hour endurance run 24-hour endurance run on a treadmill suspended on a treadmill suspended
4 stories above Times Square4 stories above Times Square
24-hour endurance run 24-hour endurance run on a treadmill suspended on a treadmill suspended
4 stories above Times Square4 stories above Times Square
Data from the treadmill was Data from the treadmill was transmitted to and displayed transmitted to and displayed
on TS2 in real-timeon TS2 in real-time
Data from the treadmill was Data from the treadmill was transmitted to and displayed transmitted to and displayed
on TS2 in real-timeon TS2 in real-time
Ultra-marathoner Dean Ultra-marathoner Dean KanarzesKanarzesUltra-marathoner Dean Ultra-marathoner Dean KanarzesKanarzes
A DUAL-SCREEN SIMULCAST FROM 3 LIVE VIDEO FEEDS WERE DISPLAYED ON TS2 AND VIA WEBCAM
TIME Person of the YearPhotos submitted by mobile or web were Photos submitted by mobile or web were displayed 40 feet tall in Times Square, displayed 40 feet tall in Times Square,
photographed with an HD webcam, photographed with an HD webcam, then displayed in a web gallerythen displayed in a web gallery
Photos submitted by mobile or web were Photos submitted by mobile or web were displayed 40 feet tall in Times Square, displayed 40 feet tall in Times Square,
photographed with an HD webcam, photographed with an HD webcam, then displayed in a web gallerythen displayed in a web gallery
9+ million9+ millionmedia impressionsmedia impressions
9+ million9+ millionmedia impressionsmedia impressions
650,000+650,000+website impressionswebsite impressions
650,000+650,000+website impressionswebsite impressions
49,000+49,000+photos displayedphotos displayed
49,000+49,000+photos displayedphotos displayed
TS2 designs and TS2 designs and produces produces the animation with the animation with client supplied assetsclient supplied assets
TS2 produces the animation TS2 produces the animation with client supplied with client supplied concept, layout and assetsconcept, layout and assets
Client designs and Client designs and produces produces the animation with the animation with TS2 supplied templateTS2 supplied template
Production optionsProduction optionsTHE TS2 CREATIVE TEAM CAN HELP YOU TAKE ADVANTAGE OF ON-SITE AND VIRAL CAPABILITIES
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INTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORMINTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORM
THE ULTIMATE OUTDOOR DISPLAY IN THE WORLD’S MOST ULTIMATE LOCATION
Brian ZimmermanAd Sales Mgr, Southeast,[email protected]
(404) 942-6360
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