THISIT.com Update, August 11, 2005
Agenda
• Fall Release– Creative– Promotional Content
• Results to Date– Traffic– Email
• Database Growth• Wrap-Up
Homepage
IT Mag Girls - Spread IT Mag Girls - Spread
IT Mag Girls - Cover
Fall Preview
Fall Preview
Buy IT – Landing Page
IT Mag Guys - Cover IT Mag Guys - Spread
Buy IT – Trend Page
Fall Preview
• Promotional Content – “Walk the Red Carpet” Passport Sweepstakes – September– Elizabethtown Hometown Screening Party & Wardrobe - October
Results to Date
• Traffic– June: 16K Visits– July: 37K Visits– +115% Increase
Visit Trends
0
5,000
10,000
15,000
20,000
25,000
April,
Wk
1
April,
Wk
3
May
, Wk
1
May
, Wk
3
June
, Wk
1
June
, Wk
3
June
, Wk
5
July, W
k 2
July, W
k 4
Results to Date
• National Emails – 7/19
Sent Received Bounce % Open Rate Click %
108,041 85,111 21% 19% 18%
THISIT File
Sent Received Bounce % Open Rate Click %
72,631 69,066 5% 30% 25%
Macys.com Jrs/YM File
Sent Received Bounce % Open Rate Click %
365,918 292,808 20% 23% 15%
Macys Jrs/YM Store Purchasers File
Results to Date
• Divisional Emails – 7/28
Sent Received Bounce % Open Rate Click %
2,927 2,538 13% 29% 12%
Macy’s Central File
Sent Received Bounce % Open Rate Click %
4,246 3,606 15% 22% 10%
Macy’s Florida File
Results to Date
• Divisional Emails – 7/28
Sent Received Bounce % Open Rate Click %
6,448 5,683 12% 15% 22%
Macy’s Northwest File
Sent Received Bounce % Open Rate Click %
55,599 46,748 16% 11% 8%
Macy’s West File
Results to Date
• Third Party Emails – 7/19
Sent Received Bounce % Open Rate Click %
824,811 773,165 6% 4% 22%
Alloy File
Sent Received Bounce % Open Rate Click %
71,307 49,141 31% 20% 10%
Maxim File
Results to Date
• Welcome Emails – July– Coupon Redemption Online & In-Store to come
Sent Received Bounce % Open Rate Click %
28,640 21,050 27% 67% 10%
Database
Total THISIT File 134,130
Total store reg. 78,036
Total online reg. 9,703
Unsubscribes -4,437
Breakdown by division: MCC 4,186
MCE 48,293
MCF 5,332
MCN 6,644
MCW 58,215
Out of Market 8,952
No Zipcode 2,372
None 136
• Database Growth – Original File: 50M– File to date: 134M– +134% in 4 months
Wrap-Up
• Email Acquisition – What’s Working – Contests, Events, Tees
• Divisional Email Strategy– Develop best practices based on:
• Open Rates
• Traffic driving messages
• Trackable offers
• Holiday Discussion• Questions
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