ADVERTISING 12/03/2015
THIS AGENCY EXECUTIVES GET NAKED TO CELEBRATE THERENAMING
To celebrate the rebranding of the agency to be called Mode Design Group and has beenrenamed Creative Viceroy , its top executives have taken the unusual step of staging acampaign completely naked.
According to the interview granted to Adweek , I Viceroy Creative executives said they had beeninspired by the joke made by Stefan Sagmeister and Jessica Walsh in 2012, when theystripped down to announce that became partners, as underlined by the president of the Davidagency Moritz.
And the Creative Director, Gabrielle Rein had been working to be back in shape after giving
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birth and Moritz suggested to also train them. What then made him think of how to incorporatephysical process in its repositioning strategy.
So the idea, and with it an intense physical training process to parody the earlier idea Sagmeisterand Walsh, but with a more fun and more fashion touch. Moritz tested the idea in the agency andwere delighted.
To prepare, Mortiz, Rein, CFO Aaron Bearce, and account manager , worked with coachesEquinox, 7 days a week, intense sessions of cardio and weight work also undergoing a diet ofmany protein.
According confess Rein, Gilette and Moritz, not fie hard to be naked for the session in which thephotographer Robert Wyatt took the images, but ultimately Bearce, more conservative, notundressed for the session, as it was not entirely sure the show idea without clothes ... so itappeared, but wearing a touch of humor among much skin.
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