TH!NKCUBE2.0
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"You aren't going to have good ideas, unless you have lots of ideas…”
Linus Pauling (Nobel Prize Winning Scientist)
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THERE IS NO SILVER BULLET
TO INNOVATION
BUT… YOU CAN
LEVERAGE INNOVATION
FUNDAMENTALS
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4 KEY FUNDAMENTALS
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1 INTERSECTION OF DOMAINS
“All decisive advances in the history of scientific thought can be described in terms of mental cross-fertilization between different disciplines.” Arthur Koestler (Researcher)
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STRONG TIESCLOSE FRIENDS AND
CO-WORKERS
SMALL WORLD PHENOMENON
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WEAK TIESFRIEND’S OF
FRIENDSMOST PEOPLE FIND
THEIR SPOUSES AND NEW JOBS THROUGH
WEAK TIES
SMALL WORLD PHENOMENON
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INNOVATION SOCIAL NETWORK
BRING PEOPLE AND IDEAS FROM DISPARATE FIELDS
TOGETHER I.E. WEAK LINKS
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T-SHAPED PEOPLE
BROAD RANGE OF INTERESTS
&
DEEP KNOWLEDGE IN A
FEW FIELDS
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SWEET SPOT
DOMAINS PEOPLE
TRENDSBest Ideas
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2 COMBINATORY PLAY
“Combinatory play seems to be the essential feature in productive thought.” Albert Einstein
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X
WHAT DO YOU GET IF YOU CROSS A…
CEMENT MIXER CHICKEN
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…A BRICK LAYER
COMBINE IDEAS TO
FORM NEW IDEAS
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GUTENBERG CROSSED THE COIN PUNCH AND WINE PRESS
TO CREATE THE PRINTING PRESS
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EVOLVING IDEAS AT THE…
SPEED OF THOUGHT
IDEA EVOLUTION
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• Collaborative• Fun• Immersive• A safe
environment to practice skills
"A [good] game is a series of interesting choices“
Sid Meier (Game Designer)
GAMES
PLAY… GAMES
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PLAYING GAMES = FLOW
FLOW IS THE MENTAL STATE OF BEING FULLY
IMMERSED IN AN ACTIVITY
PROPOSED BY MIHALY CSIKSZENTMIHALYI AFTER
RESEARCHING ARTISTS
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CHALLENGE
SKILLS
ANXIETY
BOREDOM
NOT IN FLOW
If the challenge and skills don’t match you get ANXIETY OR BOREDOM
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CHALLENGE
SKILLS
FLOW BALANCES SKILLS &
CHALLENGES
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3 INCUBATION
“I back away from conscious thought and turn the problem over to my unconscious mind. It will scan a broader array of patterns and find some new close fits from other information stored in my brain.” Art Fry (inventor of Post-It)
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IDEAS WILL COME TO YOU IN THE
ODDEST PLACES
ARCHIMEDES’ BATH TUB
EUREKA!
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1 WEEK LATER
DURING PLAYTESTING I DISCOVERED THE BEST IDEAS CAME 1 WEEK
AFTER PLAYING
KEY INSIGHT
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THINKCUBATIONTURN INCUBATION FROM PASSIVE STEP TO ACTIVE
PROCESS
ITERATE BETWEEN THINKING & INCUBATING
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4 BRAINSTORMING SKILL
“… you can deliver more value, create more energy, and foster more innovation through better brainstorming.” Tom Kelley, The Art of Innovation.
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1. Lack of process or structure.
2. Lack of skilled facilitator.
3. Lack of skilled participants.
4. No agreement of the problem.
5. Lack of stimuli.
6. Pressure to be creative on cue.
7. Pressure to converge quickly!!!
8. Lack of follow up.
BRAINSTORMING NOT WORKING?
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How IDEO does innovation…
• Brainstorming is a pervasive cultural influence at IDEO. It’s part of every project and every day.
• Brainstorming is a skill and an art
to be practiced and perfected. It’s learning to play piano rather than learning to tie your shoelaces.
• Brainstorming requires a structured but flexible environment.
HOW IDEO DOES IT
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BRAINSTORMING only when the stakes are high
= RUNNING a marathon with NO prior training
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Effective brainstorming is NOT a JUST-IN-TIME ACTIVITY.
PRACTICE……
PRACTICE….
PRACTICE..
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BRAIN TRAININGThe latest research in Neuroscience shows that the brain is plastic and can be trained to be ‘smarter’!
Through training games like BrainAge and some new games that develop ‘fluid intelligence’ you can develop your mental abilities.
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ENTER THE MENTAL GYM
PLAY MENTAL GAMES TO DEVELOP CREATIVE
MUSCLES!
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TH!NKCUBE
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Idea Library with 200 Ideas, Words and Mutation Cards
ThinkCube Packaging designed to be an Innovation WorkStation
Idea Notepads to collect your own ideas to add to the Idea Library
Idea Handbook and Quickstart guide that explains the ThinkCubation Process
INNOVATION WORKSTATION
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H.G. WELLS COLLECTED IDEAS ON INDEX CARDS
AND STORED THEM IN A CARD
CATALOG
IDEA LIBRARY
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THINKCUBE IDEA LIBRARY
THINKCUBE IDEA LIBRARY CONSISTS OF 200
STIMULATING IDEAS, WORDS AND CREATIVITY
TECHNIQUES
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IDEAS
ThinkCube provides a variety of ideas that are drawn from disparate
fields/domains – anthropology, technology,
biology, history, archeology, trends
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WORDS
Words are raw materials to create new ideas. Relating
an idea to a word can generate new and
wonderful ideas. This is based on the ‘Random
Word’ creative technique.
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MUTATIONS
Mutation cards are creative techniques designed to be
used together with the ‘Combinatory Play’ technique. When
combining ideas together you can use Mutation cards to form interesting mutant
off-spring.
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INDIVIDUAL THINKCUBATION
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INDIVIDUAL THINKCUBATION
DEFINE
Write down your goal for the
session.
INCUBATEDay dream, doodle, go
on with your life.
Assess new ideas.
EVALUATE
THINKDraw 6 cards.
Combine 2 or more.Ideas should loosely
relate to goal.
Prototype. Prototype. Prototype.
ELABORATE
Immerse yourself.
STIMULATE
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Develop a new product to leverage the Baby Boomer generation coming to retirement.Develop a new product to leverage the Baby Boomer generation coming to retirement.
Genetic Algorithm, Nanotechnology, Light Bulb, Detective, Currency, Expand
Baby Boomer + Currency = An investment fund dedicated to solving a particular disease.
It’s feasible.
Refinement Potential.
Genetic Algorithm, Nanotechnology, Light Bulb, Detective, Currency, Expand
Baby Boomer + Currency = An investment fund dedicated to solving a particular disease.
It’s feasible.
Refinement Potential.
Research. Business Plan. Share. Get feedback.
THINKCUBATION EXAMPLE
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GROUP THINKCUBATION
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THINK INSIDE THE CUBE
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IDEA DRAWER
DRAWER TO STORE ALL IDEAS CARDS
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WORD DRAWER
DRAWER TO STORE ALL WORD CARDS
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MUTATION DRAWER
DRAWER TO STORE ALL MUTATION CARDS
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THINKCUBATOR DRAWER
DRAWER TO STORE ALL “YOUR” WORKING IDEAS
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THINKCUBATOR INSTRUCTIONS
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EVALUATE
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INCUBATE
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ELABORATE
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WHAT PEOPLE ARE SAYING…CHUCK FREY – INNOVATION
EXPERT – OWNER OF INNOVATION TOOLS
ThinkCube comes packaged in an eye-catching orange box that is certain to be a conversation starter. It literally screams, "Wow!"
… Kes Sampanthar has succeeded in designing an innovation tool that combines a wealth of right-brain stimuli to whack your synapses with
a simple left-brained process that will help users to get the best results from it.
… combining random ideas and concepts to come up with new insights to problems… Kes Sampanthar has put that
process into a system that makes it much easier…
The packaging of the system is pretty cool … Definitely a great idea and a product well-executed.
THOMAS DUFF
TOP AMAZON REVIEWER
The game outlines a process of creative thinking meant to get people to "thinkcubate" more effectively on ideas and drive
innovation within their organization…
If finding more creativity in the new year was one of your big resolutions, picking up a ThinkCube might be a great place to
start.
ROHIT BHARGAVA SVP OGILIVY
RETHINK
INNOVATION
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