Samer Hamadeh, Founder + CEO
Zeel Massage On Demand
• Book on iPhone or Android app for same-day, in-home massage as soon as an hour from now
• 15-20% growth month over month
• Started in NYC and now available in LA, SF Bay Area, and South Florida
• Available 8am to 10:30pm, 7 days a week, 365 days a year.
How Instant is Instant Gratification?• Zeel joins what Liz Gannes of Re/code calls “The Instant
Gratification Economy”
Vault.com
• Vault.com, circa 2002
• Career information company that pioneered sharing insider information via print/PDF guides and message boards
Where do people spend their time today?
Source: ComScore, May 2014
• 51% of all digital time is spent on apps
• 60% on mobile devices – up from 50% just 12 months ago
Zeel 1.0
• Desktop and content heavy
• Focused on time on site
• Not mobile first or mobile friendly
Information-rich but not actionable
• In-depth profiles on massage and other wellness techniques
• Deep bios on therapists so our customers could do extensive research
• Not transaction friendly
The result?
• We were bombarded by customers texting us from their mobile devices asking for massage that very day, often in a few hours
• We – and the massage industry as a whole – weren’t set up for it
Missing Massages
• We sat down and realized that there were millions of missing massages out there
• 55% of all customers wanted massage within 4 hours
• Most spas’ last appointment is at 8 pm, but customers want massages right before bed time 25% of the time
• It was time for Zeel to go mobile – so we launched the Massage On Demand app
The Zeel app
• Customers choose between Swedish, deep tissue, and prenatal massage
• They choose the gender of their therapist, duration of the appointment, and location
Safety + Trust
• We verify the identity of our customers via our partner Experian in less than 30 seconds
• All of our therapists are personally vetted by Zeel team members
Office chair massage
• We also do corporate massage with a therapist who brings a massage chair to the office
• Just like our in-home customers, staffers can use the Zeel app to pick a time
• Over 100 corporate customers
Acquiring Zeel Customers: Facebook
• Target by demos on Facebook and Google
• Via FB, can target age, gender, iOS or Android, and certain “likes”
Sharing Zeel
• Tap into the power of viral mobile marketing by having our customers refer other customers, all by mobile
• Text, email, FB, or tweet
Thank you!
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