THE WEEK THAT WAS

WEEK 45

PEAK FOR THE WEEK COMMENCING 6th November 2011 (WEEK 45)

• PUT declines were evident again this week across all key trading demographics with AP 18-39 hardest hit (down 9%), AP 18-49 (down by 7%) and AP 25-54 (down 6%) all showing YOY declines.

• Monday, Wednesday and Saturday nights experienced PUT growth against AP 5+ with Wednesday night recording the highest lift of 7%.

Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

5+ 18-39 18-49 25-54

Year on Year

PUT Movement

Week 45 2011 36.5 30.9 32.8 35.3

Week 44 2011 36.7 30.7 32.8 35.9

Week 45 2010 36.2 33.9 35.2 37.4

Year on Year Ratings

Movement (against

channel demo's)

Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share

Week 45 2011 6.0 17.0 8.9 28.8 13.4 40.6 7.5 21.2 2.1 6.3 9.1 27.6 1.9 5.3

Week 44 2011 7.1 19.8 8.4 27.5 14.3 40.4 7.2 20.2 2.0 6.0 8.6 24.4 1.9 5.3

Week 45 2010 8.5 22.8 9.5 28.2 16.1 45.5 8.8 23.7 1.5 4.4 10.0 28.2 1.9 5.0

TV ONE HIGHLIGHTS AP 25-54

• TV ONE’s audience was down 15% this week delivering a 6.0 rating and share seeing a 14% decline to 17%. From a yearly perspective audience and share losses were recorded.

• Saturday night saw the highest weekly lift of 4% and yearly lift of 7% with the 20:30 movie zone improving WOW• Year to date, TV ONE’s average audiences are stable sitting at 8.8, compared to 8.8 in 2010.• No shows were in the top 10 programmes this week.

• The week’s best buy was Saturday’s Movie Lakeview Terrace with a CPT of $1080.80

Source: Nielsen TAM

Top Programmes for AP 25-54

Hot In Cleveland TV2 17.5The Big Bang Theory (R) TV2 17.17 Days TV3* 16.2Shortland Street TV2 14.0

Fast And Loose TV2 12.4The Mentalist TV2 12.2Greatest Plastic Surgery Shockers TV2 11.8Two and a Half Men (R) TV2 11.8The Graham Norton Show TV3* 11.7The Middle TV2 11.6

Sun Mon Tue Wed Thu Fri Sat

Wk 45/11 6.1 4.8 6.7 7.4 5.9 4.8 6.5

Wk 44/11 7.9 7.1 8.6 7.2 7.6 5.0 6.3

Wk 45/10 10.1 12.1 8.8 7.7 7.3 7.5 6.1

Average Peak Audience AP 25-54

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Aver

age

Peak

Aud

ienc

eAP

25-

54

Week Number

Rating Tracking

TV ONE 2010 TV ONE

TV2 HIGHLIGHTS AP 18-39

• A good week for TV2 experiencing a 6% audience lift (to 8.9) and share lift to 28.8%. Year on year, audiences have seen a decline of 12% and share a marginal increase of 2%.

• Wednesday night experienced a 45% audience lift weekly and 48% lift yearly, with every peak show rating higher WOW.• TV2’s average audiences are sitting at 9.4 compared to 10.2 last year.• Eight of the top 10 programmes were on TV2 this week.

• The week’s best buy was Wednesday The Big Bang Theory (R) with a CPT of $703.70

Source: Nielsen TAM

Top Programmes for AP 18-39

Hot In Cleveland TV2 20.6The Big Bang Theory (R) TV2 19.37 Days TV3* 16.4Fast And Loose TV2 15.1

Shortland Street TV2 14.2The Middle TV2 12.6Two and a Half Men (R) TV2 12.3Michael McIntyre's Comedy Roadshow TV2 12.2Greatest Plastic Surgery Shockers TV2 11.7Missing Pieces (R) TV3* 11.7

Sun Mon Tue Wed Thu Fri Sat

Wk 45/11 9.3 10.1 8.0 14.8 8.8 5.6 5.8

Wk 44/11 8.3 10.8 9.7 10.2 8.8 6.2 5.1

Wk 45/10 10.0 10.5 9.3 10.0 9.9 9.9 7.3

Average Peak Audience AP 18-39

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Aver

age

Peak

Aud

ienc

eAP

18-

39

Week Number

Rating Tracking

TV2 2010 TV2

• For Week 45, tvnz.co.nz Page Impressions are up 15% year on year with Unique Browsers also up 18% for the same week last year.

• Year to Date, Page impressions on tvnz.co.nz have grown by 26% year on year, with Unique Browsers growing 21% on a yearly basis.

Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

tvnz.co.nz PERFORMANCE

Top Sections

National News

Sport News

Entertainment News

World News

Politics0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Week Number

Page Impressions & Unique Browsers on tvnz.co.nz

2010 Page Impressions 2011 Page Impressions 2010 Unique Browsers 2011 Unique Browsers

• TVNZ Ondemand weekly Stream Views increased by 28% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting 2% ahead of last year.

• Shortland Street remains the Top Episode stream for the week.

TVNZ Ondemand PERFORMANCE

Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Note: Week 24-27 were impacted by reporting issues.

Top 10 Streams

Shortland Street – Thursday Episode

Shortland Street – Friday Episode

Shortland Street – Wednesday Episode

Winners & Losers

Shortland Street –Monday Episode

Auckland Daze

Good Morning (bronwynwilliams video)

Embarrassing Teenage Bodies

The Mentalist

Shortland Street – Tuesday Episode

050,000

100,000150,000200,000250,000300,000350,000400,000450,000500,000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Stre

am V

iew

s

Week Number

Stream Views on tvnz.co.nz Entertainment

2010 2011