THE WEEK THAT WAS
WEEK 20
PEAK FOR THE WEEK COMMENCING 13th May 2012 (WEEK 20)
• PUTs declined across all trading demographics this week but are starting to show less significant losses. YOY. The younger demo’s posted the highest lossesAP 18-39 (-5%) & AP 18-49 (-4%).
• AP 5+ (<1%) and AP 25-54 (-3%) recorded smaller declines.
• Friday, showed growth of 9%, while Wednesday showed growth of 5% YOY against AP 5+.
Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49
5+ 18-39 18-49 25-54
Year on Year PUT Movement Week 20 2012 38.8 32.4 34.6 38.0
Week 19 2012 38.8 31.9 34.7 38.1
Week 20 2011 38.9 34.2 36.0 39.0
Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share
9.0 23.7 9.5 29.2 16.8 49.6 7.5 19.6 2.3 6.7 9.2 21.8 2.0 53.0
8.6 22.7 9.3 29.3 16.7 49.9 7.6 20.0 2.5 7.1 9.4 21.8 1.6 4.2
9.5 24.5 10.9 31.8 18.4 51.2 8.0 20.5 2.3 6.3 9.6 22.4 1.9 4.8
TV ONE HIGHLIGHTS AP 25-54
• TV ONE experienced growth in audience again this week to be the highest of the year ( 9.0 ratings) with share also up WOW. From a yearly perspective both audience & share losses were reported.
• Weekly, all days except Monday and Thursday experience ratings increases. Yearly, Tuesday and Friday night experienced a 36% and 28% lift.
• Year to date, TV ONE’s average audience is sitting at 7.8, compared to 9.3 in 2011.• Three shows were in the top ten programmes this week.
• The week’s best buy was Sunday’sCall The Midwife with a CPT of $711.80
Source: Nielsen TAM
OVERNIGHT: Top Programmes for AP 25-54
Shortland Street TV2 17.3Two and a Half Men TV2 16.6
The Big Bang Theory TV2 15.7Neighbours at War TV2 14.7Masterchef TV ONE 13.7Police Ten 7 TV2 13.2Yellowstone (R) TV ONE 13.22 Broke Girls TV2 12.7
Country Calendar TV ONE 12.1Once Upon a Time TV2 12.1
OVERNIGHTS Sun Mon Tue Wed Thu Fri Sat
Wk 20/12 10.3 9.7 11.6 9.0 7.5 7.0 7.9
Wk 19/12 10.2 10.0 10.6 8.5 7.7 6.9 6.6
Wk 20/11 16.0 10.6 8.5 9.3 9.2 5.5 7.8
Average Peak Audience AP 25-54
02468
101214
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
Aver
age
Peak
Aud
ienc
eAP
25-
54
Week Number
Rating Tracking
TV ONE 2011 TV ONE 2012 Consolidated TV ONE 2012 Overnight
TV2 HIGHLIGHTS AP 18-39
• Another good week for TV2 with audience increasing but share slightly declining (to 9.5 rating and 29.2% share) – again this week was the highest rating of the year. Year on year, audience and share losses were recorded.
• Saturday night reported the highest weekly lift of 18% with Saturday’s movie Angels & Demons performing particularly well. Yearly, Wednesday and Saturday night experienced 6% and 2% lifts.
• TV2’s average audiences are sitting at 8.2 compared to 9.4 last year.• Eight of the top ten programmes this week were on TV2.
• The week’s best buy was Wednesday’s Neighbours with a CPT of $507.60
Source: Nielsen TAM
OVERNIGHT: Top Programmes for AP 18-39
The Big Bang Theory TV2 20.0Shortland Street TV2 17.8Two and a Half Men TV2 17.6Neighbours at War TV2 16.92 Broke Girls TV2 13.4Happy Endings TV2 13.3The Middle TV2 12.8Police Ten 7 TV2 12.3
The GC TV3* 12.2Target TV3* 11.9
OVERNIGHTS Sun Mon Tue Wed Thu Fri Sat
Wk 20/12 8.7 11.3 9.8 12.5 9.9 7.2 6.8
Wk 19/12 9.5 10.7 10.5 11.1 9.5 8.3 5.7
Wk 20/11 10.6 13.9 12.7 11.9 11.0 9.5 6.7
Average Peak Audience AP 18-39
• For Week 20, tvnz.co.nz Page Impressions are up 21% year on year with Unique Browsers up 11% for the same week last year.
• Year to Date, Page impressions on tvnz.co.nz are flat year on year, with Unique Browsers up 4% on a yearly basis.
Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage
tvnz.co.nz PERFORMANCE
Top Sections
National News
Sport
Entertainment
World
Business
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
9000000
10000000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51Week Number
Page Impressions & Unique Browsers on tvnz.co.nz
2011 Page Impressions 2012 Page Impressions 2011 Unique Browsers 2012 Unique Browsers
• TVNZ Ondemand weekly Stream Views increased by 59% compared to the same week last year and was the highest streamed week for the year. Year to date, TVNZ Ondemand Stream Views are sitting 47% ahead of last year.
• Monday’s episode of Shortland Street was the most streamed programme for this week.
TVNZ Ondemand PERFORMANCE
Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Note: Week 24-27 2011 were impacted by reporting issues.
Top 10 Streams
Shortland Street – Monday Episode
Shortland Street – Friday Episode
Revenge – Ep 14
Shortland Street – Thursday Episode
Shortland Street – Tuesday Episode
Shortland Street – Wednesday Episode
Call The Midwife – Ep 4
The Big Bang Theory – Ep 15
Masterchef NZ – Ep 13
Desperate Housewives – Ep 14
Top Related