THE UX OF DOING UX WORKLiang Hiah
JOURNEY
TAKE-AWAYS
“I just want to design.”
“Why won’t they just let me do my work?”
“They hired me to do UX, but they prefer me not to contact our customers”
FIVE STAGESof loss and grief
“The intense emotion is deflected from our vulnerable core, redirected and expressed as anger.”
LET’S STOP WHINING NOW
#1 rule: sell your work
“Work you didn’t sell, is no better than work you didn’t do” - Mike Monteiro
“If I’d asked customers what they wanted, they would have said ‘a faster horse’.” - Henry Ford
YOUR GOAL IS NOT FRIENDSHIP
BUT UNDERSTAND WHEN YOU NEED FRIENDS
THE UX SALES PERSON
DON’T DEMOTIVATE OTHERS
SOFT SKILLS IN UX
@Geth