The stuff of
CONTENT NIGHTMARES
Bad Web Content can turn your website visitors into
confused, out of control zombies destined to leave your
site in search of useful, valuable content!
A guide made by
The Curse of the Mission Statement Forcing users to suffer an eternity of
pointless rambling waffle!
Freakish FeaturesA hellish underworld of
endless product features with
no benefits in sight!
Fearful FAQsUndead questions ignored
for all eternity!
Stock image zombies Generic soulless stock images!
Video NastyA ghostly dull message that once
seen will disappear from your
conscience forever!
Pathways of PerilLost on a path to nowhere with
no hope of ever finding what
they're looking for!
Page of DespairThe Dreaded Page With No Point
-it doesn't explain anything and it
doesn't convert!
Drive a stake through the
heart of Bad Web Content
How to start making useful content that won't
scare people away...
Start with an auditWhat content have you got, what does it do,
how much is there, is it any good? Better Content is Good for Business!
Measure and researchUse analytics and ask people!
Define a business goal
Make sure your content supports that goal
Each piece of content needs a purpose
And a person who is responsible for it
Make better pathways Help users get to the information they need
Give users only what they need
Think quality over quantity
Test your content and review it regularly
www.seedr.co.uk
Time to wake your content from the dead?
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