Brand Image
• Do you think this created Top of Mind?– Humor – Nostalgia – Use of animation spokesperson
• CEO Brian Roberts compared Comcast to BMW as DSL to Hyundai.
Target Market
• College Students: Humor relates to our generation
• Parents: Role of the turtles plays a parents role
• Grandparents: Not technologically advanced
Interactive Relationship
• Online interactive website– Set-up like a house, “home” feeling– Scrapbook – Bill’s sound lounge– Karolyns Korner: Screen savers,
Ringtones– Loading bar awards
Media Ads
• Great commercials hold attention• Dominates Market Share due to lack
of competitive advertisement• Special Offers (New & Current
customers)• Mail Pamphlet
Top Related