The Replication Component

INFO/RAC-MAP

6° Regional Conference on Integrated Nutrient Pollution Control

in the Danube – Black Sea Basin23-25 October 2007

Hilton Ankara

Replication Strategy Outline

Why a Replication Strategy?

• Mediterranean has negative track record in replication initiatives; • Strong need for a tool to maximize the chances of ‘regional

transfer’ of demonstration and pilot projects; • Not all projects can be implemented in every eligible country; • A choice of countries and sites has to be made for each activity;• Need of innovative approach for enhancing the potential for the

replication of successful demonstrations;• Not addressing replicability as a separate element but conceive

it as an integral part of the project;• Complexity and wide spectrum of component activities

suggested and design of a number of different phases:

Replication Strategy Outline

Project Replication Team (PRT)

Main functions:

• every demonstration and pilot project has a valid replication component (or strategy) from the initial stage of concept design;

• facilitate, coordinate and guide the replication process in all stages;

• monitor progress, risk assessment and expected benefits and

impacts;

• apply feedback and project adjustments as needed

Replication Strategy Outline

Developing an ICT Platform

PRT develops methodology following IW-LEARN principles, collate, record and manage information on a common web based platform (web portal);

ICT platform includes info on project management, nature, type, geographical area and size, overall design and structure, financing and support mechanisms, sustainability strategy, actors/stakeholders and sectors involved, management approach and governance structure;

ICT platform linked to project and sub-project websites and managed in a shared Intranet Website/Web Portal environment;

Serve as permanent forum for sharing opinions and ideas, and strengthen the project monitoring and evaluation process.

Replication Strategy Outline

Info analysis, selection of PMAs & dissemination

Information extracted from local context and placed in a macro-scale Mediterranean “arena” to identify potentially matching areas (PMAs);

Identification of Potentially Matching Areas (PMAs), including physical, geographical, environmental and socio-economical characteristics;

Identification and outline of Potential Replication Projects (PRPs);

Replication Strategy OutlineDissemination mechanisms & partnerships

2 Replication Meetings (RMs) held in conjunction with Project Steering Committee meetings;

Permanent reference Mediterranean network including MoE, institutes, associations and environmental communication in Med. countries;

Select & adapt key content of project activities making them appealing, and understandable to selected audiences;

User-friendly access of the public to all unrestricted info, data and products prepared within the framework of the project;

Identification of existing successful media/public information campaigns and implementation of strategies to introduce key SP project messages.

Replication Strategy Outline

Replication Scoring System

Methodology to be developed by PRT to objectively evaluate and score potential replicability;

Scoring system to provide overall evaluation of the likelihood of successful replication in alternative sites and context;

A complete list of scored PRPs to be compiled by PRT;

Scoring systems adapted to simplify and communicate complex environmental information to the general public. .

Replication Strategy Outline

Initial facilitation of on-site project development

Promoting the establishment of Local/National Project Replication Groups (LPRGs) to act as interfaces and focal points;

Exchange of experiences with community-based interest groups involved in PRPs;

Working partnerships and cooperation among key stakeholders and interested groups for PRPs implementation;

Communication/awareness building strategies for promoting public support for projects at local, national and regional levels.

Info & Comms Strategy Outline

Main Planned Activities

Design & preparation of an IC campaign, information material

(brochure, leaflets, etc);

Design, production and updating of on line Med SP LME magazine;

Participation to selected national/internatonal events;

Planning of an "ad hoc" audiovisual campaign for wide media dissemination.

Replicating the Nutrients Reduction Danube/BS Project

Successful Principles and Approaches

• Clear and measurable goals and objectives

• Partnership and Participatory Approach

• Inter-ministerial partnership/cooperation

• Community based approach

• Tangible, visible and quick results

• Local administration and NGOs involvement

• Villagers/stakeholders commitment

• National investments with Transboundary benefits

• Leverage of loans, private sector/national funds

Dr. Paolo GuglielmiDeputy Director INFO/RAC-MAP

Barcelona ConventionVia Cagliari, 40 - 00198 Rome - Italy

Tel.+39.06.85305147, fax +39.06.8542475pguglielmi@inforac.org  www.inforac.org

www.unepmap.org  www.medstrategy.org