> THE LATEST NEWS, INSIGHTS AND CAMPAIGNS Vol 1 Issue 1. July 2014
It’s a Runway Success!TPI TO INCLUDE BELOW THE LINEThe Printed Image acquire BTL agency Runway Marketing
SHAKE IT UPTic Tac and TPI target the Giro d’Italia with innovative shop display
THE PERFECT PACKAGETPI and Galaxy team up to create a unique gift set
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Con
tent
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WELCOME to the first edition of IMAGINE, our monthly publication bringing you TPI’s latest news and campaigns. The Printed Image has a
team of over 100 specialists based in our state of the art facility at Fonthill, Dublin. Formed in 1990, we are passionate about what we do. With an ever changing marketplace out there, we have adapted to become a complete service, offering our clients all the expertise they need for their clever customer communications. We pride ourselves on being leading creators of innovative product design, printed marketing and communication materials.
Join us... for the latest news and let us know what you think...
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CEO The Printed Image
TPI and Runway Marketing join forces 4
Ferrero ‘Shake it Up’ with Tic Tac Display 6
TPI and Luzozade get their hands dirty 8
TPI Premiums and Galaxy strut their stuff 10
Petit Filous Milkshake Me 11
Innovation in an ever-changing world 12
Blog of the Month 14
Jordan Belfort Winner 15
New Team Members 15
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News
4
Pictured is Runway Managing Director, Dee Colgan, and Colin Culliton, CEO of The Printed Image
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The PrintedImage AcquiresRunway Marketing
News
TPI have acquired Runway Marketing, marking a new phase in the expansion of The Printed Image to include Below The Line.Runway is a driven Below the
Line marketing agency. The two
companies have combined in a
move that marks an exciting phase
of growth and development for both
businesses. The Printed Image will
act as parent company for Runway,
with the day-to-day running of the
agency remaining unchanged and
headed up by its current Managing
Director, Dee Colgan.
Runway Marketing, founded by
Dee, (formerly of Direction@JWT
and BespokewithDirection) was
set up in 2011 to offer personable
expertise in Below the Line
marketing where passion, creativity,
detail and budget efficiency are
integral to the execution of every
project. This is a strategy that has
worked for Runway in delivering
best in class campaigns for both
domestic and global clients, across
a mix of industries and brands since
its inception. It was this potential
that TPI identified, and with its
network of clients and wealth of
experience, the two businesses
combined are sure to add value
and make a notable impact in the
marketing services industry.
Commenting on the takeover,
Colin Culliton, CEO of TPI said:
“Acquiring a below the line agency
is a natural progression in terms
of developing TPI. We work
with a wide range of consumer
brands on the print & promotional
merchandise side of the business
and identified potential to diversify
and grow by offering our clients the
benefit of BTL expertise. Runway
Marketing are a growing agency
with an excellent reputation and
we are delighted take them to the
next stage through our new working
relationship”.
Dee Colgan, Managing Director
said: “The takeover marks an
exciting phase in the development
of Runway Marketing. To date
our dedication and personable
approach to all projects and clients
has been a key feature in achieving
success. It is this style, but with the
added support of the TPI network
that we will carry forward and
develop. I am immensely proud of
our accomplishments to date and
look forward to the next chapter in
the Runway storybook”.
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Dee Colgan
“The takeover marksan exciting phase inthe development ofRunway Marketing”
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Ferrero‘Shake it up’ with Tic Tac Display
Display
Tic Tac teamed up with The Printed Image to create an eye catching product filled window display on Londis, Westmoreland Street, targeting the Giro d’Italia.Running for three weeks, the
display comprised of over 2,500
packets of unique tri-coloured
Tic Tac’s, facing directly onto the
cycling route.
Donna Griffin of Ferrero said “Tic
Tac is bringing the Giro d’Italia
to Londis, Westmoreland Street.
Manufactured in Cork since 1976,
the Ferrero confectionery brand has
developed a limited edition Tic Tac
to celebrate its connection with the
Giro d’Italia and its Irish credentials.
This window theatre, in a key
location in Dublin, was developed in
partnership with The Printed Image
and is one of the first initiatives in
this campaign for Tic Tac”.
Ruairi Campbell from The Printed
Image mentioned “All in all we are
delighted with the outcome and
thanks to our friends in Tic Tac for
allowing us to be innovative and
entrusting us to create and produce
such a sweet display”.
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tic tac UK & Ireland
Pictured is Donna Griffin of Ferrero and Ruairi Campbell from The Printed Image featuring on www.marketing.ie
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Display
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“ Thanks to Tic Tacfor entrusting us to create and produce
such a sweet display ”Ruairi Campbell, TPI
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TPI and Luzozadeget their hands dirtyFour tough teams go head-to-head to compete for the big prize in a series of gruelling challenges
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The Lucozade Challenge took place
at the Killary Adventure Centre on
Saturday 24th May, as four tough
teams went head-to-head (to-
head-to-head) to compete for the
coveted €10,000 prize in a series of
gruelling challenges.
There was the fear-conquering high
rope challenge, the mind-boggling
problem-solving challenge, the
mud-eating turf warrior assault
course, bog-snorkeling and finally,
the raft-building.
Tiring tasks that the teams
attempted to complete on their way
to ultimate glory challenge, all of
which was branded Luzozade with
the help of The Printed Image.
The Printed Image had a 5am start
on the morning of Saturday the
24th of May, making sure the track
showcased Lucozade’s promotional
materials to its full extent.
Mark Hatty, our head of installation
had this to say;
“We were delighted to be involved
with such an inspiring event.
We could feel the atmosphere and
adrenaline building throughout the
morning and full credit must go to
all participants who were involved”.
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“We could feel the atmosphere &
adrenaline building throughout
the morning...”
Mark Hatty, TPI
Lucozade challenge and €10,000 winners were D FOR DAWGS team members, Michael Corcoran, Conor Ryan, Scott Addison and Patrick Moreau. Congrats guys!
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TPI and Galaxy-The Perfect Package
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Mars Ireland were running an event centred on style and fashion, tasking the TPI Premiums division to come up with a high end gift solution. Time for TPI Premiums to put their creative energies to work!!!
This project demonstrated TPI’s
ability to deliver not only single
items but the ability to work with
a client to package a gift that
meets the brand’s aesthetics
and values.
A high end Castelli notebook
was matched to the Galaxy
brand, a rich chocolate colour
cover, to which TPI embossed
the logo on the front in a subtle
and very classy manner. A
branded pencil was included
and also added was a full colour
tip-in page to the front of the
notebook (a great way to add
extra branding without turning
the notebook into an obvious
advertising message).
The box was sourced and
packed with tissue paper to
provide a rich corporate feel.
The elastic on the front of the
notebook held the product
tightly, and finally, when the
whole piece was packed
together, TPI added the finishing
touch of a branded ribbon.
If that wasn’t enough, each
recipient of the box had the
option to indulge in a Galaxy
chocolate bar.
If you have any upcoming
promotional campaigns and
are looking for a creative
merchandise solution then let
TPI Premiums get to work for
you.
Premiums + Design
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Petit FilousMILKSHAKE ME!
Premiums + Design
The Printed Image and Yoplait
worked closely in delivering a
Petit Filous branded bespoke
cup to be used as a milkshake
container. To be working with
such a symbolic brand in Ireland,
delivering a solution from concept
to development was a great
opportunity for The Printed Image.
The broad extent of The Printed
Image’s capabilities were on
show as our design team worked
hand-in-hand with TPI Premiums
in communicating the Petit Filous
message. At the same time, the
sales team sourced a European
supplier of the child sized container.
Ease of merchandising was key,
so the TPI Premiums team worked
closely with the client on their
packaging requirements.
Turnaround on the project was
completed in a record-breaking
three week cycle and The Printed
Image were delighted to be involved
in so many aspects of bringing
the idea from concept to in-store
product.
Now, anyone for a Milkshake???
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Demographic, economic and technological shifts are creating an innovative surge by Ruairi Campbell
Within almost every industry
including Marketing and especially
Point of Sale, innovation is key
to sustaining long-run growth for
business.
As a market leader and
manufacturer in branding and point
of sale solutions, more often we are
met with the question of including
innovative digital solutions within
a campaign. The biggest obstacle
we face would be the higher costs
of including digital equipment,
fittings etc. Some clients find it hard
to justify the cost and are worried
about seeing a return on their
investment. This is understandable
given the circumstances of working
within a recovering, yet positively
growing economy.
Nevertheless there has been a huge
surge in innovative eye catching
displays popping up within the
technology industry.
It seems that they are setting the
benchmark for the future, where we
will see a lot more small screens
with informative video, sound on
loop, and interactive tablets where
consumers can get involved with
the brand digitally. This instantly
gives the brand better odds of
converting the curious to impulsive,
leading to purchase.
Recently I made a trip to an
outdoor adventure store with a very
indecisive friend who was trying to
decide which boots he was going
to purchase. I couldn’t help but
notice a Free Standing Display Unit
(FSDU), full of stock of a product
(Buff) that I would normally never
have noticed or paid any attention
to. At the top of the unit was a
screen with a video on loop, where
the company was showcasing the
various different ways that this item
could be worn.
While my indecisive friend was
waiting for the assistant to bring
yet another pair of boots in his size
from the store, this video had now
caught his attention. I said nothing
but I studied his reaction.
Knowing this guy for years, what
happened next was unheard of. He
typically couldn’t make his mind up
in regards to which boots to buy,
so he wanted to ‘go for walk’ and
think about it. He then stood up
walked over to the FSDU display
and took a Buff in the colour that
matched his coat and went straight
to the check out and bought it.
As this happened I spoke with the
slightly frustrated assistant who
was clearing away the many shoes
that my buddy had tried on. I asked
the assistant “did you just see
that?” to which he replied, “I have
no idea how many Buffs that video
has sold!”
With all of this in mind as a
marketing & branding solutions
manufacturer we are already
enjoying, and are set up perfectly
for this digital evolution that
beautifully ties in with the wide
range of POS materials that we are
producing day by day.
Innovation in an ever-changing world
Guest Article
Ruairi Campbell - Sales Executive at The Printed Image specialising in bespoke display solutions
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“We are set up perfectly for this
digital revolution that ties in with
the wide range of POS materials
that we produce day by day ”Ruairi Campbell, TPI
Guest Article
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Blog of the Month
Festival Season
It’s the start of summer and that
can only mean one thing…..
Festival Season is upon us.
With Ireland boasting a magically
eclectic range of festivals,
from Boutique to Grandiose,
be prepared to see people
clambering for tickets and
camping gear from now until
September.
The line-up for this year’s gigs
have all been announced and with
something for every age/taste
in music, they are sure-fired to
pull in the crowds. From Christy
Moore, Elbow, Robert Plant and
Dolly Parton – Live at the Marquee
in Cork to Sea Sessions with
The Strypes and Leftfield and
of course, everyone’s favourite,
Electric Picnic, showcasing the
likes of Paulo Nutini, Portishead
and Simple Minds, this is set to be
another fantastic year for Festival
goers of Ireland.
Festivals are also a way for big
brands to promote and smaller
brands to get noticed. Here in
TPI we specialise in all your
promotional items for festivals.
From hoarding to banners,
marquees to tasting stands, wrist
bands to branded sun-cream and
ponchos to umbrellas.
If you are hosting a stand at a
festival, why not come and talk
to our Exhibition and Conference
team about how to get your brand
to stand out from all the rest. We
can build from scratch, set-up,
brand it and make it interactive….
If you are interested in promotional
items, TPI Premiums have a
fantastic array of items from can
coolers to sun cream which can
be branded with your logo. What
could be better than seeing a sea
of ponchos with your company
logo staring back at you from the
crowd….(other than sunshine).
Why not reach out to a huge target
audience by having our experts
put together a festival survival
pack for you to send out to clients.
After all, who doesn’t like free
stuff, especially at a festival! :)
Mary Lennon
Sales Account Manager
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Around the Office
Congratulations to Chris Collins, an Irish artist currently studying for
a B.A. Fine Art Degree at DIT. He is the winner of our annual ‘Lorna
Brett Jordan Purchase Award’ for his oil on aluminium painting
named ‘Digital Marine’, which will take pride of place in our design
studio. Pictured is Chris alongside our studio manager Brendan
Delany.
Jordan Belfort – The Wolf of Wall St CompetitionCongratulations to Stephen King from Valeo Foods who won tickets to see Jordan Belfort ‘The Real Wolf of Wall
St’ speaking at the RDS. Stephen summed up his evening with ‘Very enjoyable night at Jordan Belfort with The
Printed Image. Some very insightful tips given which were relevant to everybody in audience regardless of what
industry one worked in’.
New faces in the office
REBECCA COOLEY - CSRRebecca joins our customer service team to help manage any aspect of your project from enquiry through to delivery. Rebecca has extensive print knowledge having worked in a similar role in Hudson Killeen from 2010-2014, and prior to that over 4 years in Microprint and 5 years in Smurfit packaging.
DEREK MOYNIHAN - DIGITAL SOLUTIONS MANAGER Derek joins us to manage new media marketing technologies for our clients to reflect the growth of online communications and ease of interaction within our industry. We will have new offerings for our clients in this area so watch this space. He has 15 years experience in this field.
CATHAL O’ REILLY – MARKETING EXECUTIVEServing marketers, TPI always felt the need to market ourselves well and Cathal will help bring us to new heights with our online and offline communications. Upon completion of his masters in marketing from DCU, Cathal started with outdoor advertising specialist PML Group where he worked for 2 and a half years before joining TPI.
ADRIENNE STONE – ACCOUNT MANAGERWe are delighted Adrienne joined our promotional merchandise team. She brought with her a huge knowledge of the industry. Adrienne has 20 years experience working in companies such as Leading Edge, Spark Promotions and Classic Marketing. She specialises in discovering innovative and cost-effective solutions to integrate promotional branding in your marketing communications. If she can’t source an item for you, it can’t be sourced...
DAVID KELLY – ESTIMATOR We welcome David to our estimating customer service team. He has extensive knowledge of materials and print which will prove valuable to clients looking for advice on any aspect of their project. Previous experience includes estimating, print buying, and sales support in ColourBooks, Spectrum Print Logistics, and Hudson Killeen along with a 4 year print managemet course in DIT.
Lorna Brett Jordan Purchase Award Winner
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Clever Customer Communications / 01 408 9222 / www.tpi.ie
Printed on 200 gsm silk - FSC PEFC
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