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The Patch Social media new features updates for marketers
June 2013
• Ads per recency on Facebook • Verified pages on Facebook
• Lead generation cards on Twitter • Subscription channels on YouTube
& more
Facebook Video ads & ads per activity recency Hot stat: 50% of engagement on FB happens during the first 30min
• Video ads to be launched into users Newsfeeds
• Target users on Facebook by recency of activity. Stores could advertise to users who have checked-in in their shops the past week and developer can promote their app to people using it the last three days
• Unpublished posts will allow your
content to be targeted specifically, without spamming your Page timeline or User newsfeed
Facebook New reputation tools Hot stat: 75% of a TV program’s page are more likely to watch it
• Users can now upload pictures and
information to unclaimed Pages: even if your business is not on Facebook, there will be user-generated content
• Facebook introduces Verified pages & profiles for people, institutions with large audiences
Twitter Lead generation cards & TV-to-TW ads Hot stat: Users who saw a tweet from an automotive industry were 4x more likely to convert on other funnels (newsletter, website)
• Twitter Cards are updated with a
Call to Action button embedded into the tweet. Upon click, user info is sent to the brand.
• Amplify TV commercials on Twitter by targeting/engaging users speaking of it thanks a new Dashboard
Tumblr New ads in users’ dashboards
Hot stat: 11.4% of Tumblr top 200K-blogs are adult-material related
• Sponsored posts are now available to
be published in users dashboard
Pinterest Pin videos
Hot stat: Pinterest has the highest average order by social referrer with $80.54
• Users (and brands) can now
pin videos within their mood boards, it’s now a good platform to browse videos
• The new mobile app is on: you can mention users, get notifications
LinkedIn More curation & a new app: Check-in
Hot stat: 35% LinkedIn users access their profile daily
• LinkedIn Today, the content discovery
arm of the professional network, adds options to be able to follow channels and get content
• LinkedIn launches “CheckIn”, an app for recruiters to get easy access to candidates data during an event (at the booth)
Youtube New paid channels starting $0.99/mo
Hot stat: 1 million channels on Youtube generate revenue for their creators
• A selection of channels are now able
to offer a monthly subscription for users, starting $0.99. Each has a 14-day free trial.
Foursquare New filters, and check-in data accessible
Hot stat: 75% of top American retailers are on Foursquare
• Users can now add hours of any
business (moderated by super users)
• New filters for exploring places around on the desktop & mobile version: price range, been there or not, specials…
• Basic data from every check-in are now available through Gnip, a data provider, for marketers & research
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