The “New” Media Landscape

Chris DobsonVP UK Online Services, Microsoft

New Global Landscape: Online Ad Market

Reach your audience in multiple media environments

Full Service

Awareness

Lead generation

Qualification and conversion

Display: ‘push’ Search: ‘pull’

eCPM

Rich media display

Display Contextual display/link

Direct response

Textlinks/KeywordsSite

placement

Demo/behaviour Targeting

Bidded Display

Search

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Media effectiveness:Understanding the media value chain

Frequency

ConversionAttribution

RecencyAd Size

Rich Media

C

DaypartOrder

TargetedInteractions

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AtlasDirect

Response

DrivepmNetwork reseller

MassiveIn-Game

MediaroomIPTV

AdCenterSearch

Screentonic

Mobile

AdExpertBrand display

Media is changing