Download - The New Media Landscape

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Page 1: The New Media Landscape

The New Media Landscape

We’re not in Kansas anymore, Toto.

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The New Media Landscape

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Satellite RadioSirius/XM

• Subscribers:

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• SEC• FCC• Stock Holders• New Technologies• Congress• Consumers

Satellite Radio Troubles

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Streaming

72 Million Americans Monthly

Source: Bridge Ratings, 2/07

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Streaming• On Demand• Live• CD Quality• Interactive• Inexpensive• 5,000 Radio Stations in US

Streaming stations source: Inside Radio, February, 2010

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Internet-Only Radio Stations

Local Radio Stations

Source: JP Morgan, 2006

67%

33%

Streaming

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MP3 Devices

Source: Bridge Ratings, February, 2007

116 Million Americans•84 Million own iPod•32 Million own other

• Audio storage device– CD players– Cassette machines– 8-track tape players– Records

• Copies through computer– CDs– Internet

• Copies podcasts

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Podcasts

3 Million Americans listen to Podcasts weekly

Source: Bridge Ratings, February, 2007

www.podcastalley.comwww.itunes.com

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MP3 Streaming Podcasting Satellite Radio0

50

100

150

200

250

116

72

39

18.5

232

New Media LandscapeSources: Arbitron/Edison, 2006; Edison, 2007; XM and Sirius, 12/31/06; Arbitron RADAR 92, 2006

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Radio in the New Media Landscape

www.hdradio.com

www.ibiquity.comStreamingPodcastingHD Radio

–FM Quality on AM, CD quality on FM–Multiple channel programming–Text data (song titles, traffic, weather…)

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The Game Changer

THE Platform for the Mobile Age

–Phone–Handheld Computer–Video Player–MP3 Player–Gaming Device–Streaming Audio–E-mail–PDA–GPS–Internet Browser

Apple iPhone

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Convergence is the Name of the Game

Radio is also part of this

convergence.

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Some Things Never Change...The Constant Strengths of Radio• Reach

Consumer Marketing

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94 95 96 97 98 99 00 01 02 03 04 05 06 07 08185

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202.351000000001208.123209.288

210.320000000001

212.52213.478

217.491

225.568223.253224.649228.211230

232 233235

Radio’s National Audience Continues To

Grow12+ Weekly CumeIn Millions

Source: RADAR, 2008

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Some Things Never Change...The Constant Strengths of Radio• Reach• Frequency

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www.rab.com

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Some Things Never Change...The Constant Strengths of Radio• Reach• Frequency• Targetability

Consumer Marketing

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Some Things Never Change...The Constant Strengths of Radio• Reach• Frequency• Targetability• Power of sound

Consumer Marketing

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Some Things Never Change...The Constant Strengths of Radio• Reach• Frequency• Targetability• Power of sound• Consumer influence

Consumer Marketing

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The New Media Landscape

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The New Media Landscape

We’re not in Kansas anymore, Toto.