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The New Human Web:Blogs, Forums, Web 2.0

presented by

Susan AndersonSusan Andersonwww.fusesite.com

www.e-cocreate.com

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What we’ll cover…

A look at the new Human Web Social networking, blogging and

forums Forums Demo Web 2.0

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Some examples… Social networking sites

Facebook Piczo myspace

Blogs eHealth blog WebMD

Forums

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Demo: Example of posting to a Forum

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Steps:1. Click on subjectto view discussion thread2. Click on “reply”3. Type in your message4. Click “OK” to post yourmessage and add to thegrowing discussion

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Write to be read: Which would you rather read?

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Eye gaze patterns while viewing a text page

Eye hotspot plots when browsing and searching text page.

Users follow an “F” pattern More fixations at the

beginning of a line than the end of a line.

Users won't read your text thoroughly in a word-by-word manner.

Important to follow guidelines for Writing for the Web instead of repurposing print content.

Source: Neilsen, 2006

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Blogs and Forums: The best and worst of the web

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The Best Establish:

Accountability ratemyprof.com

Subject expertise and credibility Grow authority overtime Instant publishing Publish, persist, prosper Grow your own community Viral marketing: positive word of mouth

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The Worst Cyberbullying/cyberattacks: piczo,

facebook Recorded history Recorded legacy Perish if not publishing Opinions – online reputation management Viral marketing: negative word of mouth

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A look at the Human Web:Web 2.0 Revolution

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Web 2.0, The Human Web Connecting, Collaborating,

Creating Communities experiencing

empowerment Will it change us? You bet it

will… Collective Intelligence Wisdom of crowds Anthropology Psychology Friends Families Human consciousness

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Web 2.0 Revolution

Popular blogs Wisdom of crowds Rewarding

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Web 2.0 Revolution

Popular blogs Represent the will of the people, no

matter how individually flavored they may be

Mass media, television and politicians are paying more and more attention to them.

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Web 2.0 revolution

Wisdom of crowds Puts together opinions of the blogosphere

to get a picture of what people really think moving to a collective intelligence.

It pays to help communities experience empowerment Getty Images purchases Istockphoto $50M Google purchases Youtube, $1.6B

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If you are building an online community you have to offer people something that will: catch their eye appear useful to them make them want to share it with

others

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Web 2.0 for Geeks

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So what does it all mean?

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What does it mean for you?

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The New Human Web

http://youtube.com/watch?v=NLlGopyXT_g