www.mylyapp.com | [email protected]
The most trusted Mobile App Solutionconnecting educators, students & parents
myly is FREE mobile app for
School | College | University | Coaching Center | Tuition Center | Hobby Class
In $56 bn Indian education market with 640 mn students, our USP is
a. FREE product b. Proven online & offline sales model c. Captive customer base
200,000Messages sent
20,000Students
200Institutes
Bi-directional Messaging
Assignments & Circulars
Attendance Notifications
Events & Calendar
Images & Videos
Online Fees Payment
Gaurav Mundra (CEO), BE, MBA, pursuing PhDTruworth, Cadence, TCS• 12 years experience; Strategy, Technology, Marketing• Managed multi-million $ deals; 4 offices in India & USA; Spear-headed
Truworth from 30 people to 600+
Madhup Bansal (COO), BE, MBA (IIT Delhi)McKinsey & Co, KritiKal (IITD incubated), Mahindra• 12 years experience; Product, Operations, Finance• Trained in McKinsey; VP (Ops & Mktg) in KritiKal, managed growth &
funding rounds; Customer Acquisition & Team Building in Mahindra
Khushant Dhingra (AVP Tech), MCAKDK software, Q3 Technologies, Truworth• 10 years experience; Tech architecture, Leading product development• Enterprise software development, technology architecture & planning.
InvestorMr. Rohit SuranaNewbie Promoters Pvt. Ltd.
AdvisorsMr. NK ShyamsukhaChairman, ICA Group
Mr. Surendra MohtaAssociate Director, Snapdeal
Key Team Members
Current Communication Problem
Info not available on demand
Delayed & missing info
Student photos & videos unavailable
Fees payment is not online
Costly & Time Consuming
Unstructured data management
Too much paperwork
Data Security concerns
EducatorStudent & Parent
School Diary Paper Circulars
SMS Phone calls
5% Mobile based communication
95% Conventional Communication
India Market Size ~3 mn institutes
~640 mn studentsRef: Kaizen Education Report 2014, E&Y K-12 report
myly has what educational institutes need
Institute branding
No expensive hardware/ software
Regular updates and upgrades
Easy to use solution with support
For non-smartphone users
Solution to grow with their needs
Yes
FREE
Yes, Free Updates
Yes, Free Support
Yes, Integrated SMS
Yes
Technology Stack
Web Browser
Mobile Hybrid
App
Mobile Native
App
Front End Web Tier App Tier Data Tier
HTML5, CSS3, Angular
Web Services
APIs
Analytics
App Server
Scheduling Services
APIs
Business Intelligence
RDBMS MS-SQL Server
Storage AWS S3
Analyzed Data
Data Mart
Marketing & Sales
Online
Digital Marketing
(SEO/SMM/PPC)
Contact Marketing
Proven acquisition
model
Very low cost of acquisition
Offline
Distribution agreement
with ICA
1,000+ feet-on-street
agents
Paid on success basis
Incentivizing SPOC to gain engagement
PRStrategy
National English dailies
Education sector
magazines
Online press releases
Trade fairs & conferences
Unit Economics
In App Advertisement,
58.3
Product affiliate
commission, 9.6
Service marketplace, 15
Per User Revenue
User acquisition + Engagement Cost Revenue
Assumptions: 1) Single Point of Contact (SPOC) in
each institution, shall be rewarded on increase in engagement
2) Sales commission to be paid to distribution partner on success basis
Assumptions: 1) Monetization begins on 50 K app downloads2) Advertisement revenue taken at $ 0.83 CPM,
however for hyper-targeted users, the monetization should happen at much higher value
3) Learning services marketplace 5% conversion; commission 10% on Rs 3,000/year average purchasing
4) Product marketplace 10% conversion; commission 8% on Rs 1,200/year average purchasing
Rs 20 per user on myly app+ Rs 5 per user (first year)
~ Rs 82.9 per user per year, which increases YoY
Competition• SMS Service Providers
• Many unorganized players in the market; limited functionality;
• Technology integration a big challenge
• ERP Software companies
• Fedena, EduNext etc.
• Making App as a me-too; expensive to buy and maintain
• Complicated solutions need training and handholding
• Only fit for large institutions
• Not growing quickly to meet diverse customer needs
• One-way messaging Apps
• Knit, d6 Communicator
• No branding for education institution; extremely limited use, only extending SMS size
• Communication only Apps
• Flinnt, mySkoolApp, ScooTalks, Rubix
• No payment facility; no app for educators; no support making it difficult to roll-out
• Mobile first approach
• App for educators, students & parents
• Bi-directional moderated communication
• Institute branding for higher adoption
• Financial Transaction enabled
• Account manager for each institution
• Institute SPOC incentivization
• Online marketing & Offline sales
EduCommerce Technologies Pvt Ltd incorporated
Sept’14 Apr’15
Mar’15
• Founders joined full time, Got relieved of existing commitments
• Sept – March’15 research, outsourced product development, infra set up
• Team set up started, • Started product
development in house
Jul’15
• Launched Ver. 1 of SchoolA2Z with mobile app
• Team Size : 8 • Signed-up 37 schools
Sept’15
• SEO, organic online marketing bringing online sign-ups of schools
• Team size: 12 People• Launched fees collection
module
Nov’15
• Continuous product enhancement• Team size: 17 people• Total 130 schools signed up• 36 Schools using mobile app solution• Proven Online school acquisition
model
Dec’15
• SchoolA2Z rebranding to myly• Expanding to colleges, hobby classes,
coaching etc• Launching Teacher mobile app: myly admin• Distribution agreement signed with ICA• RAISED FIRST ROUND FUNDING ($100K)
Milestones
• Aggressive Growth• Signed up next 70
institutions & 8,000+ students in Dec-15 alone
What our customers say
School reduces fee collection delays by half.
(School in Noida, UP)
Music academy can better communicate with its students about class schedule
(Music academy in Bangalore)
School now has secure storage & structured data, along with mobile app solution
(School in Ludhiana, Punjab)
School has been able to reduce cost of communication significantly
(School in Moranhat, Assam)
School now gets leave application from children via mobile app
(School in Jaipur, Rajasthan)
School now shares the school function images via mobile app with parents
(School in Ajmer, Rajasthan)
Contact Us
Gaurav Mundra, [email protected]+91-98284-28728
Madhup Bansal, [email protected]
+91-98290-37331
Jaipur | Bangalore
www.mylyapp.com | [email protected]
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