![Random Numbers Certi ed by Bell’s Theorem · The randomness of the output string rcan be quanti ed by the min-entropy [21] H 1(RjS) = log 2 [max rP(rjs)], where P(rjs) is the conditional](https://static.fdocuments.net/doc/165x107/60158a278605a67ab738a8d4/random-numbers-certi-ed-by-bellas-theorem-the-randomness-of-the-output-string.jpg)
Languages
Pages
Legal
Presented by :
Joel SawyerMarketing Director
RJS Software
20 Years of RJS Marketing: The Evolution of a Brand and a
Company
1999
2000
2002
2010 - Present
• Company Origins
• The Early Years: 1995-1999
• Purple Pride and Globie: 2000-2003
• Simon, Growth and the Golden Age of Print: 2004-2010
• The Document Lifecycle: 2010-Present
• The Future of RJS Marketing
Agenda
Company Identity
(1999)
(2000)
(2002)
(2010 – Present)
• RJS is founded: 1993
Company Origins
Dennis Johnson Richard Schoen
The Early Years: 1995-1999
• Consulting and Report Management Tools
(1999)
The Early Years: 1995-1999
• Collateral - 1999
The Early Years: 1995-1999
• Tradeshow booth
Purple Pride and Globie: 2000-2003
• The RJS Team in 2000
Purple Pride and Globie: 2000-2003
• New Logo and the Globie - 2000
(2000)
Purple Pride and Globie: 2000-2003
• Introducing the new RJS at COMMON - 2000
Purple Pride and Globie: 2000-2003
• RJS Website circa 2001
Purple Pride and Globie: 2000-2003
• Catalog - 2002
Purple Pride and Globie: 2000-2003
• The Crown/Gumby Evolves
(2002)
Purple Pride and Globie: 2000-2003
• Print Ads - 2003
Purple Pride and Globie: 2000-2003
• Website – 2002/2003
Simon, Growth and the Golden Age of Print:
2004-2010
• Website - 2004
Simon, Growth and the Golden Age of Print:
2004-2010
• Catalog, Print Ads and More - 2004
Simon, Growth and the Golden Age of Print:
2004-2010
• New website - 2005
Simon, Growth and the Golden Age of Print:
2004-2010
• Catalog and Collateral - 2005
Simon, Growth and the Golden Age of Print:
2004-2010
• Tradeshow Booth: 2005-2008
Simon, Growth and the Golden Age of Print:
2004-2010
• Print and banner ads - 2005
Simon, Growth and the Golden Age of Print:
2004-2010
• Simon Graphic- 2006
Simon, Growth and the Golden Age of Print:
2004-2010
• Website, Advertising - 2006
Simon, Growth and the Golden Age of Print:
2004-2010
• Website, Advertising - 2006
Simon, Growth and the Golden Age of Print:
2004-2010
• Website, Advertising - 2006
Simon, Growth and the Golden Age of Print:
2004-2010
• Video: 2006
Simon, Growth and the Golden Age of Print:
2004-2010
• Website - 2007
Simon, Growth and the Golden Age of Print:
2004-2010
• Print and Banner Ads – 2007/2008
Simon, Growth and the Golden Age of Print:
2004-2010
• Banner Ads, Tip-Ons – 2007/2008
Simon, Growth and the Golden Age of Print:
2004-2010
• Catalogs: 2006-2010
Simon, Growth and the Golden Age of Print:
2004-2010
• Direct Mail – 2005 Summer Mailer
Simon, Growth and the Golden Age of Print:
2004-2010
• Direct Mail – Misc. Postcards (2007-2009)
Simon, Growth and the Golden Age of Print:
2004-2010
• Direct Mail – Restaurant Campaign (2009)
Simon, Growth and the Golden Age of Print:
2004-2010
• Direct Mail – Insurance Campaign (2009)
Simon, Growth and the Golden Age of Print:
2004-2010
• Direct Mail – Fall Promo (2009)
Simon, Growth and the Golden Age of Print:
2004-2010
• Direct Mail – SignHere Promo (2010)
Simon, Growth and the Golden Age of Print:
2004-2010
• Website – 2009/2010
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
Tagline defined: A memorable, dramatic phrase or
slogan that sums up the tone and premise of a
product, company or idea.
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
“Where’s the beef?”
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
“Don’t leave home without it.”
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
“They’rrreeee Great!”
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
“The king of beers”
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
“Obey your thirst”
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
“Save Time, Save Money!”
“We put the i in iSeries.”
“Information Now!”
“Get the information you need. Now!”
“Where information meets innovation.”
Document Management Lifecycle: 2010-Present
• New Logo, New Marketing Approach – 2010
Document Management Lifecycle: 2010-Present
• Print and Banner Ads - 2010
Document Management Lifecycle: 2010-Present
• Print and Banner Ads - 2010
Document Management Lifecycle: 2010-Present
• A new way to tell our story: 2011
SignHere
WebForm
s
iForms
WebDocs DeliverNo
w
WorkflowDocument Assembly
WebDocs
iEncryptNetwork Security
Document Management Lifecycle: 2010-Present
• Website (2011 and 2013)
Document Management Lifecycle: 2010-Present
• Product Videos
Document Management Lifecycle: 2010-Present
• New graphics and icons
Document Management Lifecycle: 2010-Present
• New graphics and icons
Document Management Lifecycle: 2010-Present
• Collateral (2011-Now)
Document Management Lifecycle: 2010-Present
• Ads (2011-Now)
Document Management Lifecycle: 2010-Present
• Tradeshow Booth and Banners
Document Management Lifecycle: 2010-Present
• Misc. Stuff – IT Superhero (2011)
Document Management Lifecycle: 2010-Present
• Misc. Stuff – Product Infographic (2012)
The Future of RJS Marketing
• Vertical Markets
• Online Advertising
• SEO
• SEM
• Social Media
• Blog
• YouTube
• Slideshare
Questions and Answers
Top Related