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Robbert van Geldrop| Founder and CTO of BackupAgentLean Startup Machine Rotterdam| Oct 28, 2012
The lean startup pledge
Lean startup principles put to practice
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Lean startup step #0 – get buy-in from co-founders and employees
The only way to be a lean startup is, when every team member is ‘in’
Why pledge?
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Lean startup is hard
Dreams are shattered
No more ‘perpetual
preparation’ (business plan)
Entrepreneurs are supposed
to know it all
You never actually and
explicitly decided you want
a scalable business
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Determine your type of startup – do you want to scale?
Explain them the basics
Compare against startup archetypes (Steve Blank again):http://steveblank.com/2011/09/01/why-governments-don%E2%80%99t-get-startups/
So all ambition levels set?
Take your co-founders to the meetups
Play videos on quiet moments in the office, spread resources
Consider replacing the team members who just don’t move
How to get buy-in
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Approach #1 – Cherry picking
Implement a part of the
possibilities which apply
to your biggest weakness
Biggest risk: assuming
that your ‘strong’ parts
are already clearly
defined
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Approach #2 – All in
Best approach when you
are at the very beginning
The Lean Stack is
currently the most
‘hardened’ practise
Consider your canvas –
sometimes the business
model canvas is better
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Questions?Thank you for listening
Robbert van Geldrop
@rvangeldrop
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