Lean Startup

A startup company or startup is a company with a limited

operating history.

boo.com$ 188 million

(0,5 year)

pets.com$ 300 million

( 2 years)

.com bubble

Risky business

Entrepreneurship is a kind of management.

Why do Startups fail?

Business plan

Solidstrategy

Marketresearch

Long + stable operating history & static

environment

Planning + Forecasting

A startup company or startup is a company with a limited

operating history.

The Roots

Lean manufacturing

“Build quality products from the inside out”

Vision Steer Accelerate

Vision

Vision

Strategy

Vision

Strategy

Product

Vision

Strategy

Product

Steer

Vision

Strategy

Product

Optimize

Build - Measure - Learn

feedback loop

Build - Measure - Learn

feedback loop

ideas

productdata

Build

Measure

Learn

User behavior Take action

Measure

Pivot

Zoom-in, Zoom-out,Customer Segment / Customer Need,

Platform,...

Accelerate

Sustainable Growth

New customers come from the actions of past

customers.

Be adaptive

Lean startup need a process that provides a natural

feedback loop

5 Whys

The vehicle will not start. (the problem)

Why? - The battery is dead.

The alternator is not functioning.

Why?

The alternator belt has broken.

Why?

The belt was well beyond its useful service life and not

replaced.

Why?

The vehicle was not maintained according to the recommended service

schedule.

Why?

Innovative Culture(duh)

Google20% Time

FacebookHackathons

Build with a vision,Measure and steer,Learn and accelerate.

Copyright © Eric Ries, 2011. Join the Movement theleanstartup.com

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