#BDRinsights
www.bulldogreporter.com
THE INSIDE SCOOP ON NICHE JOURNALISM
Christopher Elliott, consumer columnist for USA Today, The Washington Post, King Features Syndicate and Bulldog
Awards judge
www.bulldogreporter.com #BDRinsights
@elliottdotorg
WHAT'S A VALUABLE STORY?
Unique or exclusive
Clickability/social shareability
Damned good read
Changes the world
www.bulldogreporter.com#BDRinsights
@elliottdotorg
THE VALUE OF NEW MEDIA
www.bulldogreporter.com#BDRinsights
It's where our audience is - and yoursYou can measure, we can measure
Placements matter more than print or broadcastTime is running out for "late" adopters
New media is the tail wagging the dog
@elliottdotorg
WHERE WE FIND STORIES
We follow trends and riff off them
www.bulldogreporter.com#BDRinsights
Our audience give us stories. Define "audience"
Problems sent by readersNative product placements
by "audience" members`
@elliottdotorg
BEST. PITCH. EVER.
World no longer divided into "PR" and "journalist" - everyone has an agenda
www.bulldogreporter.com#BDRinsights
@elliottdotorg
At the end of the day, we're judged like you. Did we get the clicks or
not?
Resort fees, RIP
Top Related