The Implicit WebIt’s closer than you think
Record, Retrieve & Analyse Your Webwww.hooeey.com
Rajeev Purnaiya
What is it?• Implicit Web - term
coined in 2007
• “Synthesis of personal information gleaned from the internet into a single coherent picture of user behaviour” 1
What is it?• Implicit Web - term
coined in 2007
• “Synthesis of personal information gleaned from the internet into a single coherent picture of user behaviour” 1
1 Wikipedia
Where is it?
The Implicit Web is everywhere you go.
Is it Web 2.0?Web 2.0 allowed users to explicitly interact with web
content.
TaggingRating
Creating profilesListing
Mapping...
Is it Web 2.0?Web 2.0 allowed users to explicitly interact with web
content.
TaggingRating
Creating profilesListing
Mapping...
Is it Web 2.0?
The Implicit Web is different.
Click stream dataAttention data
Location tracking...
Is it Web 2.0?The Implicit Web is different.
Explicit“above-the-flow”
1. bookmarking and tagging2. blog posting and commenting3. rating and reviewing4. buying5. IM6. emails7. documents
Implicit“in-the-flow”
1. links followed2. videos seen, music listened to3. feeds read4. places visited5. events attended6. browser history
1. “Transparent Office” Michael Idinopulos2. “Attention Economy (III)”, WorkingCogs
It is important because...
Implicit Information
Explicit Information
Benefits“...the implicit web is all about the value that will
accrue to an Internet user when their every action is tracked, recorded, and used to provide value
back to that user.”--Fred Wilson
VC, Union Square Ventures
BenefitsControl information overloadPersonalisationContextual recommendationsImmersive experience
Example
AmazonRecommendation
algorithms based on books or products you
browse through
Example
Last.fmRecommends music based on what you
already like
Challenges
Data Silos
At user end
user
work PC
home PC
mobile device IE
FireFox
mobile browser
documentson PC
documentsonline
dataon mobile device
Challenges
Data Silos
At web sites
user
Netflix(movies seen)
FB profile
Amazon(books bought)
blogs posted
Tivo(shows watched)
LinkedIn profile
iTunes(music heard)
YouTube(videos uploaded)
Flickr(pictures uploaded) pages browsed
...
...
ChallengesPrivacy
TransparencyUser control at all times
Opt-inStandards based certifying
authority
OverlapImplicit Web
Semantic Web
Data Portability
Web 3.0
Sources[1] Wikipedia[2] “Five Themes From Defrag Conference” Sean Ammirati, ReadWriteWeb[3] “Theme: The Implicit Web”, Foundry Group Blog[4] “Implicit Web: a brief introduction”, Yihong-Ding, Web 2.0 Explorer[5] “The Implicit Web: Last.fm, Amazon, Google, Attention Trust”, Alex Iskold, ReadWriteWeb[6] “The Implicit Web”, Josh Kopelman, Redeye VC[7] “2007: The Implicit Web”, Fred Wilson, A VC: Musings of a VC in NYC[8] “Explaining my fondness for explicit content”, Andrew MacAfee, http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/why_not_widen_the_flow“[10] “Attention Economy (I), (II), (III), (IV)”, WorkingCogs, www.workingcogs.com[11] “Transparent Office”, Michael Idinopulos, http://michaeli.typepad.com/my_weblog/2007/12/in-the-flow-and.html[12] “Web 3.0 - The Semantic, Implicit, Mobile or Distributed Web?”, Jonas Bolinder, http://impl.emented.com/2008/04/20/web-30-the-semantic-implicit-mobile-or-distributed-web/[13] “MySportsnet.ca and the Implicit Web”, Colin Smillie, One Degree, http://www.onedegree.ca/2007/06/mysportsnetca-a.html[14] “Implicit Web Philately”, Pete Warden, http://petewarden.typepad.com/searchbrowser/2007/10/implicit-web-ph.html[15] “Privacy and the implicit web”, Pete Warden, http://petewarden.typepad.com/searchbrowser/2007/10/privacy-and-the.html[16]”Privacy and Personalization: From Clickstream to Targeted Advertising”, Alex Iskold, http://www.readwriteweb.com/archives/privacy_and_personalization.php
Further Interest?
http://defragcon.com Defrag explores the intersection of topics like:
• Enterprise 2.0• Online Collaboration
• The Implicit Web• Collective Intelligence
• The Semantic Web• Mash-ups
• Social Networking in the Enterprise• Next-level Discovery
Summary
The Implicit Web infers intent from attention
Finally...Thank you
for your attention.
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