The i-graduate ICEF
Agent Barometer 2014
Asian Market Findings
Rod Hearps – [email protected]
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Established in
2005
In Over
1400Institutions
Across
30Countries
Feedback from over
2.3 MillionStudents
About i-graduate
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tribalgroup.com
i-graduate.org
obhe.ac.uk
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• Benchmarking student and stakeholder perceptions• Establishing a global standard for the student experience• Comparative insight to encourage institutional enhancement• Opinion data as a performance metric
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i-graduate - Benchmarking and Comparative Insight
Today’s focus…
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AgentProfile
Scope of Activity
Placements
Student Concerns
Destination attractiveness
ICEF Agent Barometer
Marketing
Recruitment/Management
Online survey developed in partnership by i-graduate & ICEF
Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for 8 years
The 2014 study ran for 3 weeks during October
Overall 1,065 agents responded from 104 countries
In Asia, 402 agents responded from 19 countries
The i-graduate ICEF Agent Barometer
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Survey front page
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Survey: Incentives
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Survey
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Summary of agent demographics
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19 Asian countries represented, 402 responses
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Approximately how many institutions does your company represent?
Institutions represented
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36% of agents represent between 2 and 20 institutions
18% of agents represent over 100 institutions
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Size of agents – Total placements
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The greatest proportion of agents are placing between 51 and 200 students annually.
Approximately how many students do you expect to place overall in the next 12 months?
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Contracts with institutions
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Do you have contracts in place with the institutions you work with?
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For which programmes do you recruit students?
Programme levels
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Do you place primarily in (Please choose up to 3 options):
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Primarily placing students…
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What types of language courses do you place students in?
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Types of language courses
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How many students have you sent in the last 12 months?
Number of students placed in last 12 months
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How many students have you sent in the last 12 months?All materials strictly copyright © i-graduate 2015
Number of students placed in the last 12 months:5 year trend data
2013 2012 2011 2010
121,257 93,971 74,611 61,305 63,207
Schools 12,777 3,476 6,439 3,759 4,262
Vocational Education 6,816 6,689 6,637 6,552 9,124
Foundation 9,879 6,362 6,212 3,919 4,446
Undergraduate 27,408 18,815 16,348 10,983 12,590
Graduate/Postgraduate 32,016 26,913 22,914 13,934 14,454
MBA Programmes 8,696 9,585 4,578 4,411 5,508
Work & Travel 3,488 1,023 1,466 2,605 2,080
Language Courses 16,438 19,063 10,017 15,142 10,743
Distance education/Online learning 154 272 No data No data No data
Work & Study Programmes 3,585 1,773 No data No data No data
Number of placements
2014
Total
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In the coming 12 months do you expect to send:
How many students expect to place in next 12 months – Emerging markets
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In the coming 12 months do you expect to send:All materials strictly copyright © i-graduate 2015
How many students expect to place in next 12 months –Traditional markets
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How many students have you sent in the last 12 months?:All materials strictly copyright © i-graduate 2015
How many students expect to place in next 12 months
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In the coming 12 months do you expect to send:
All Programmes
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What are the main concerns/questions/complaints students and parents have? All materials strictly copyright © i-graduate 2015
Main concerns students and parents have BEFORE departing for international study:
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What are the main concerns/questions/complaints students and parents have?
Main concerns/questions complaints – BEFORE AND AFTER departing
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In which countries did you experience these concerns/difficulties (Study Visa)?
Study Visa concerns
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Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing for institutions (top 10)
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Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – Promotional materials and campaigns
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Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – Services
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Which study destination is best for language courses?
Best study destination for language courses
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% of Total Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Australia 35% 1 1 2 2 3
United Kingdom 19% 2 2 1 1 1
USA 18% 3 3 3 3 2
Canada 12% 4 5 4 4 4
Germany 4% 5 4 5 6 5
Language courses (227)
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Which study destination is best for Secondary and high schools?
Best study destination for Secondary and high schools:
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Secondary and High School (200)
% of Total
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 27% 1 1 2 3 2
Canada 22% 2 3 4 5 5
Australia 19% 3 2 3 2 3
United Kingdom 17% 4 3 1 1 1
New Zealand 7% 5 5 5 4 4
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Which study destination is best for Vocational Diploma/Further Education?
Best study destination for Vocational Diploma/Further Education:
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Vocational diploma/Further education (220)
% of Total
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Australia 44% 1 1 1 1 1
Canada 21% 2 2 3 2 3
New Zealand 11% 3 3 4 4 5
USA 11% 3 6 5 5 4
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Which study destination is best for the following for Foundation Programmes University?
Best study destination for Foundation Programmes (University):
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University: Foundation (234) % of Total Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
United Kingdom 34% 1 2 1 1 1
Australia 33% 2 1 2 2 2
USA 12% 3 3 3 3 3
Canada 9% 4 4 4 4 4
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Which study destination is best for Undergraduate Study (University)?
Best study destination for Undergraduate Study (University):
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University: Undergraduate (261)% of Total
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 38% 1 2 1 1 1
Australia 25% 2 1 2 3 4
Canada 13% 3 4 4 4 3
United Kingdom 13% 3 3 2 2 2
New Zealand 4% 5 5 5 5 5
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Which study destination is best for Graduate/Postgraduate Study?
Best study destination for Graduate/Postgraduate Study (University):
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% of Total Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 44% 1 1 1 1 1
Australia 22% 2 2 3 3 4
United Kingdom 17% 3 3 2 2 2
Canada 8% 4 4 4 4 3
University: Graduate/Postgraduate (263)
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Which study destination is best for MBA Programmes?
Best study destination for MBA Programmes:
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% of Total Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 50% 1 1 1 1 1
United Kingdom 22% 2 2 2 2 2
Australia 11% 3 3 3 3 3
Canada 6% 4 4 4 4 4
Other 11%
University: MBA (248)
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Which study destination is best for Work & Travel Programmes?
Best study destination for Work & Travel Programmes:
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University: Work and Travel (135) % of Total
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 33% 1 2 1 1 1
Australia 19% 2 1 2 2 2
New Zealand 13% 3 4 4 5 5
United Kingdom 10% 4 5 5 4 3
Canada 10% 5 3 3 2 4
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Which study destination is best for Work & study Programmes?
Work & Study Programmes – best destination
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Work and Study Programmes (196) % of Total
Rank 2014
USA 20% 1
Australia 18% 2
Canada 17% 3
New Zealand 8% 4
United Kingdom 5% 5
Other 32%
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Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
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Overall attractiveness of Study Destinations
Note: Excludes respondents that indicated they ‘Do not know’
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Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
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Overall attractiveness of Study Destinations in 2014
Note: Excludes respondents that indicated they ‘Do not know’
Country Very unattractive Unattractive Attractive Very attractive
Canada (255) 5% 2% 27% 65%
New Zealand (235) 3% 6% 52% 39%
Australia (265) 8% 1% 29% 62%
USA (257) 7% 2% 14% 76%
Germany (196) 3% 8% 63% 26%
United Kingdom (249) 4% 7% 39% 50%
Switzerland (179) 4% 14% 66% 16%
Ireland (181) 4% 20% 62% 13%
Singapore (192) 3% 21% 62% 14%
France (171) 4% 21% 66% 9%
Japan (164) 7% 25% 51% 16%
China (141) 9% 26% 52% 13%
Italy (150) 7% 31% 53% 9%
Malaysia (176) 7% 34% 49% 10%
Spain (153) 6% 36% 55% 3%
South Korea (143) 10% 38% 45% 7%
India (158) 21% 35% 35% 8%
Russia (142) 14% 44% 36% 6%
UAE (132) 18% 50% 29% 3%
Thailand (133) 15% 56% 24% 5%
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Worked with professional clients abroad/targeting professionals for work opportunities
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Do you, or have you in the past, worked with professional clients who are interested in working
abroad?
Would you be interested in targeting professionals for work
opportunities?
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Which sector(s) do you think have the biggest potential for recruiting professionals?
Recruiting professionals
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What percentage of your leads come from an online source (website, social media)?
Leads from online sources
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Which tool is most important in managing your business?
Most important tool in managing business
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What is your biggest operational challenge?
Operational challenges
For further information about the Agent Barometer, please contact Miriam Vincken ([email protected])
For further details of any of our other iGraduate research services, please contact a member of the i-graduate Research Team ([email protected])
Where we work:
ASIA
AUSTRALIA & NEW ZEALAND
NORTH AMERICA
UK & EUROPE
www.i-graduate.org www.tribalgroup.comwww.obhe.ac.uk
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Contact details - Rod Hearps - [email protected]
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