With the holiday season come shopping sprees, crowded malls, the seemingly endless hunt
for parking, and sore arms from carrying all those bags. It’s no wonder people are turning
more and more to online resources for all their holiday gifting needs. If you’re not selling
online, you could be missing out on a big chunk of the pie, and it isn’t made of sugarplums.
The Holiday Season
Predictions for 2016’s Holiday Season
Incentives for Online Holiday Shopping
Benefits of Shopping Online for the Holidays
DECEMBER
12
3
66
4
78
910
1312
11
1415
1617
2019
18
21
2726
25
2829
3031
2223
24
NOVEMBER
12
34
5
87
6
910
1112
1514
13
1617
1819
2221
20
23
2928
27
30
2425
26
The Holiday Season as defined by the National Retail Federation
consists of the months of November and December.
This time of year is often very hectic for retailers as it is their busiest time. The Holiday Season can account for
of their sales for the year. In fact, 64% of consumers start their holiday shopping in the weeks before Black Friday.
20% 40%to
Fun Fact
Mobile
shopping
is up
almost
25%
Holiday Treats
festivepyjamasandsocks
45%off
shop now
Fun Fact
Pet owners will
spend an average
of $62 on gifts
for their pets this
holiday season
We’ve come a long way since the Great Recession of 2008 and this will be reflected in holiday spending, as it will
reach its highest point since then. This year, holiday spending is on track to top
$105 BILLION.
Will
be sp
ent
on avera
ge per
person th
is se
ason
Holiday spending will see a 10%
increase for 2016 in
comparison to 2015.
Fun Fact
75% of
retailers
plan on
making
charitable
contributions
Offering personalized shopping experiences
pays off; 81% of consumers prefer to
have easy online shopping experiences
that are tailored to their specific tastes.
Just for
You!
• Consumers can buy items online whenever and wherever they want; from the comfort of their own home or at work on their lunch break, the possibilities are endless.
• There are no long lines to wait in, no contentious crowds to deal with, and parking is a non-issue.
• There are many more choices of where to shop online, as well as a wider variety of products. Consumers can purchase from anywhere in the world, and it’s all in one place.
• Everything is shipped to their doorstep.
There are many benefits to be had by shopping online, which is why more and more
consumers are turning to online sources for their holiday gifting needs. Here are a few
reasons to consider:
HOME TOPS BOTTOMS DRESSES UNDERWEAR PYJAMAS SOCKS
KLOTHING INC.
Sources
Retailers: It’s Time to Get Ready for Santa - http://www.signal.co/blog/2016-holiday-trends/
Holiday Forecasts and Historical Sales - https://nrf.com/resources/holiday-headquarters/holiday-forecasts-and-historical-sales
Holiday Spending is Expected to Increase 10% During 2016 Season, Although Store-Based Retailers Will Likely Struggle to Capture
that Growth, According to PwC US - http://www.pwc.com/us/en/press-releases/2016/pwc-holiday-shopping-outlook-press-release.html
This infographic was brought to you byk-eCommerce, a developer of innovative
eCommerce solutions integrated to MicrosoftDynamics™ and SAP Business One™
1-855-532-6663
© 2016 k-eCommerce - All rights reserved.
Retailers are increasingly realizing that buyers are looking for incentives to spend their money online. This year 60% of online retailers plan on offering
free shipping and free returns. The ability to purchase online and pick up in store influences where two thirds of consumers choose to shop.
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