Download - The Give Plugin Brand and Product Development Story

givewp.com

Hi, I’m Devin@innerwebshttp://imdev.in

Presentation is Online:Slideshare.com/

INTRODUCING GIVEA Free Donation Plugin for WordPress

What is Give?

A New Donation Plugin

For WordPress!

Born from a Need

• No “Go To” Donation Plugin–WooCommerce? EDD? Gravity

Forms? – No. no. no.

Born from a Need

• Promising Business Landscape– Large market opportunity

– Benefit the community

Choosing a Business Model

• Freemium

• Free Base, Paid Add-ons

• SaaS

• Pay Only for Support

• Combined Model

Passion + Profits

PLANNINGMaking an Idea a Reality

Plugin Requirements

Easy to Use

Plugin Requirements

Customizable Donation Forms

Plugin Requirements

Customizable Receipts & Emails

Plugin Requirements

Customizable Donation Forms

Plugin Requirements

Robust Reporting

Plugin Requirements

Accept Offline Donations

Plugin Requirements

Correct Terminology

Plugin Requirements

Import / Export Data

Plugin Requirements

Developer Friendly

WIREFRAMESPlanning for Good UI/UX

Wireframing

• How a Page or Application Should be Built

• No Rules, Only Guidelines

• Never expect the desired experiences

• Wireframes shows you an overview of the PLAN

Wireframes

PRODUCT DEVELOPMENTFrom Concept to Creation

Show rejected logos here

Design + Code + Marketing

Branding

• Start with Why?

• What’s in a name?

• The importance of a good logo

• Cohesive branding from A-Z

Internal Attempt 1:Rejected

External Attempt 1:Rejected

External Attempt 2:Rejected

External Attempt 3:ALMOST!

WINNER!!!!

MVP Development

• Minimum Viable Product (MVP)

• Forking Best-in-Class GPL Plugins – EDD (engine)

– WooCommerce / BuddyPress(templating)

– Gravity Forms & WordPress SEO (UI/UX)

• Custom Development

• Website, Video, Demo

Pre-Release

• Internal Testing and QA

• Beta Campaign

• Support Forum Setup

• Documentation Creation

• Influencer Outreach

Marketing

• Full Website

• Social Networks

• WordPress.org

• Influencer Outreach

• Catchy Branding

• Advertising

PRE-DEMO QUESTIONSTime to Open Up

DEMO TIMETime to See Give in Action