Download - The Future of your Desktop - Trends in Enterprise Mash-Up, Collaboration and Social Networking

UP121

The Future of your Desktop - Trends

in Enterprise Mash-Up, Collaboration

and Social Networking

Matthias Zeller, Group Product Manager

Adobe Systems

Setting Expectations

What we will cover today

Business challenges which trigger the need for new business user

applications

Considerations when planning to implement a new productivity desktop

Building blocks of Enterprise Apps 2.0

Adobe Genesis – A new approach for the knowledge worker desktop

What we will NOT cover today

Implementation of SAP software (SAP Portal, etc.)

Developer level discussion of Enterprise 2.0 technologies

In-depth discussion of Adobe technology like SAP Interactive Forms by

Adobe, Adobe Connect, Adobe Acrobat and Adobe Flex

© SAP 2008 / SAP TechEd 08 / UP121

Challenges Today

Silos of enterprise applications, web applications and

documents

Finding information in context of the current task

Finding experts

Engaging users

Helping end users help themselves

Engage external communities


Trends

Usage of Web 2.0 sites like Facebook, LinkedIn, Twitter and

others drives demand for social software in the Enterprise

Connected “Generation Y” entering the workforce

Adoption of SaaS based applications by business

departments without the involvement of IT is increasing

Involvement of end-users when selecting new IT investments

is increasing

Expectations on application usability and experience is

increasing


Generation Y - Survey of 7,705 College

Students in the US*

97% own a computer

94% own a cell phone

76% use Instant Messaging and social networking sites.

34% use websites as their primary source of news

28% author a blog and 44% read blogs

97% have downloaded music and other media using peer-to-peer file

sharing

75% of college students have a Facebook account


* Junco, Reynol; Mastrodicasa, Jeanna (2007-03-29). Connecting to the Net.Generation:

What Higher Education Professionals Need to Know About Today's Students

Key Aspects of the Enterprise User Interface*

Richness

Pervasiveness

Continuity

Context

Personal Portals


* See also AMR Research – The Future of the Enterprise User Interface, March 2007

Consider When Planning*

Successful communities do not form spontaneously after

social software tools are installed

Most successful public social web sites started with a defined

purpose and limited scope

Create business use cases and define the minimal needs of

the target users

What is in it for the user?

What is in it for the business?

Adoption is the #1 goal


* See also Gartner - Seven Key Characteristics of a Good Purpose for Social Software,

July 2008

Four Building Blocks of Enterprise Apps 2.0


Community Collaboration

Tools

Wiki

Blogs

Forums

Vendors*

Jive

Socialtext

Microsoft

IBM


* See also Gartner Magic Quadrant for Team Collaboration and Social Software

Trend: Micro Blogging

Twitter / Summize

Community Conversation

Rapid adoption > 2 Mio. Users

Open APIs

Developer ecosystem

Enterprise Social Media Experiment (ESME)

SAP Community Project

Enterprise Social Messaging tool based on

SAP NetWeaver


Real-Time Collaboration

Example: Adobe Connect

Screen Sharing

Chat

VOIP and Video

White Boarding

Polls


Example: Adobe Buzzword (Acrobat.com)

Web-based word processor

Collaborative reviews

Collaborative editing

Available from any computer without install

Social Networking

LinkedIn, Facebook

Company Directory

Adobe KiTN (Knowledge Transfer Network)


Rich Internet Apps

Advantages of Adobe Flex:

Engaging

Interactive

Consistency

Free, open source SDK

Developer productivity

Other RIA technologies

Ajax

MS Silverlight


Rich Internet Apps on the Desktop

Adobe AIR runtime lets developers use proven web technologies (Flex, Flash, AJAX) to build

rich Internet applications that deploy to the desktop and run across operating systems

Benefits:

Convenience

Performance

Persistence

Desktop integration

Online Offline

Examples: SAP Spend Analytics, eBay Desktop, Twhirl


Mash-up

A "mashup" application is a new application created by composing capabilities from

two or more existing systems (or portions thereof)*

Initial Mash-ups concepts were consumer focused

Major use case: Integration with Google Maps

Tools include MS Popfly and Yahoo Pipes

Mash-up concepts are reaching the enterprise

Empower business users to build mini applications

Challenges

Data Quality

Semantics

Existing Interfaces

Tools:

IBM Mashup Server, Kapow Enterprise Mashup Server, JackBe Presto


* Gartner - Key Issues for Enterprise 'Mashup' Practices, Technologies and Products, March 2008

Genesis Improves Knowledge Worker

Productivity, Quality and Accuracy


Email

IM

Phone

MS Office

Portal

Internet EDMS

ECM SFA

CRM

BA

BI

PLM SCM

ERP

Multiple, disparate information sources

Unite relevant information in a single, shareable workspace available online/offline

Intuitive UI and drag-and-drop simplicity promote information use and sharing

SaaS delivery, easy-to-use templates facilitate cross-functional, cross-geo collaboration

No need to re-start work from scratch Knowledge Worker Value Proposition

Online/Offline Availability

Adobe-quality Aesthetics

Persisting Applications

Rapid, Easy Collaboration

*Multiple Silos

Genesis Workspaces: Personal, Shareable,

Collaborative

Genesis (Code Name) Product Overview


Allows for drag-n-drop creation of

Workspaces and offline use

Combine desktop files with

applications and Web based

services

Includes the same authentication

and security as browser based

use

Create custom workspaces and

publish as templates

Search content simply

Easily share workspaces with

others

Real-time collaboration

Solution Focus


Financial Performance Management

Customer target: Finance and FP&A

Problem statement: “We have the data, but it’s ugly and hard to consume and share with others”

Genesis Solution Key Benefit: Single point to aggregate and share Business Intelligence/ERP with relevant Office documents

ROI: Improved corporate performance visibility, faster collaborative management decisions

Sales Deal Room

Customer target: Sales Operations, Sales Engineering, Account Management

Problem statement: “Information, the process and people in our multi-functional sales teams are disconnected lengthening the sales cycle”

Genesis Solution Key Benefit: Single point to aggregate and share presentations, brochures, ROI calculators, contracts and CRM (sales analytics)

ROI: Improved sales cycle (speed and quality

Shared Benefits: Always available online and offline Adobe-quality aesthetics for the enterprise Make collaborative decisions rapid and easy Persisting application views

19

How Does it Work

1. Launch AIR-based client and create new workspace


How Does it Work


2. Drag and drop files and documents


How Does it Work



3. Access the catalog


How Does it Work




4. Drag and drop tiles and templates

®

Enterprise Server


How Does it Work

1. Launch AIR-based client



4. Drag and drop tiles and templates

5. Collaborate

®



Demo


Further Information

Useful Analyst Reports

• AMR Research – The Future of the Enterprise User Interface, March 2007

• Forrester - Develop Your “Design For People” Game Plan

• Gartner - Seven Key Characteristics of a Good Purpose for Social Software, July 2008

• Gartner Magic Quadrant for Team Collaboration and Social Software, June 2008

• Gartner - Q&A: Gartner Clients Share Collaboration Concerns and Lessons Learned, April 2008

Public Web:

Genesis Blog: blogs.adobe.com/mashup

Contacts

Matthias Zeller, Genesis Product Manager, [email protected]

Dan McWeeney, Genesis Architect, [email protected]

Genesis Beta Program

Contact Matthias Zeller ([email protected])


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