Press Kit2014

About The Full Figured Chest Copywriting:The Full Figured Chest provides creative and elegant copywriting for the high end lingerie industry. Working exclusively within the lingerie industry, The Full Figured Chest helps boutique owners, lingerie guide authors and experts, and lingerie companies create a message that resonates with buyers worldwide. We were especially honored when The Lingerie Journal called us their favorite lingerie copywriter online earlier this year!

The Full Figured Chest combines years of digital content building experience with a complete

knowledge of the lingerie industry at every level. We’re experts at everything from major launches with multiple moving parts to creating product descriptions that your customers and Google will love. If you’re thinking about working with us, please go see what our clients have to say about their experiences. We currently work with clients that range from large online retailers to edgy independent lingerie designers.

Why Hire a Lingerie Copywriter?I’m a professional copywriter, but there are lots of those out there. So, what are the advantages when you hire me to write for your lingerie business?

• Lots of copywriters can write, but I’ve got the skills and an encyclopedic knowledge of lingerie. Hiring me frees you up to do the things that matter to your business rather than waste time explaining your business to someone who doesn’t get it.

• I see both sides. I’m a paid blogger, but I’m also a consumer and an advertising professional. I know what appeals to your customers, but I also know what matters to you as a business owner.

• I’m creative, and I have experience with everything from Etsy stores to national level campaigns. I’ve worked with companies of all shapes and sizes, as well as with solopreneurs.

• Put simply, I’m good at my job. I charge reasonable prices. My clients love me, and they always come back for more work. Hiring me makes your life easier, your web content better, and helps you make more money. I’m fun to work with and very approachable.

Retainer Spots and Services:Retainer packages are geared towards the small business that wants to outsource a variety of marketing tasks on a regular basis. Frequently this comes in the form of social media/blog management and ghost blogging, but packages can include any of my offerings. Coming on as a retainer client entitles you to a discount on all services along with a 20% discount on any services above and beyond your monthly retainer package. Retainer clients must

commit to three months of services at a time and spaces are limited.

These packages are perfect for lingerie businesses that are either working on a large project over several months or are looking to outsource routine marketing tasks. I will get to know your business inside and out so we can work like a well-oiled machine together.

Services offered (both retainer and a la carte) include:Product Description Packages: Original product descriptions are essential to the success of your lingerie business. I can put together small or large product description packages that fit your business and your style perfectly.

Newsletters and Mailing List Content: If you’re promoting a new product, launching a new service, or wanting to maintain a regular newsletter then this is for you. I write content that entertains, educates, and brings your conversion rate up.

Ghost Blogging: Blogging stresses lots of people out, and can sometimes come last on your to-do list. I can write ghost blogs on a regular basis or as a one time thing. Use them to promote something new, or just to take one more item off your plate.

About Pages: About pages should be fun and educational, as well as let people know who you are and what you’re about. I frequently hear people say,

“I know what I want, but I don’t know how to say it.” Don’t worry, I do.

Press Releases: Do you have something you want to tell the world? I can write a press release that will spread your news far and wide and get results.

Social Media and Blog Management: This is frequently combined with my ghost blogging services.

Website Copy: We live in a world where your companies are judged by their websites. Don’t let your potential customers down! I can create website copy that appeals to your target market and converts lingerie lovers into paying customers.

Media Kits/Press Kits: I can create a gorgeous and effective media/press kit that will help journalists and bloggers remember you and make potential stockists want to see more.

Testimonials:“Writing about my products is actually one of my favourite parts of running the brand, but I really needed some practical, solid advice in how to make the copy really work harder in terms of SEO. I chose Holly because of her experience not only with lingerie, but with full bust as well, which just seemed the ideal match. Not only did she introduce me to a colleague who could help me with more technical queries, she gave me clear, basic steps to follow that I could then execute myself, and know how to build in for future writing, instead of keeping everything a magical SEO mystery. A pleasure to work with, I would highly recommend her for making everything much more down to earth and manageable.”

– Leanna Williams, owner of Harlow & Fox

“Holly rocked my world and made my life SO MUCH easier. I can’t tell you how awesome it is to be able to pass on copywriting and know that I don’t have to think about it. After just one quick chat Holly knew me better then I know me and captured that in her work. She is professional, trust worthy and so easy to work with.”

– Renee Mayne, Bra Queen

“I first discovered Holly through one of her amazing guest posts on another small business blog. About a year later, when I was preparing to offer social media management & consulting services through my blog, The Lingerie Addict, she was the first person that came to mind. I knew what I wanted to do and how I wanted to do it, but I lacked the background in copywriting to make sure my ideas were coming across in the best possible way.

Holly’s confidence and warmth during our initial consult immediately put me at ease. She “got” my business, and was able to write copy that fit perfectly with my business, my brand, and my blog. I’m a repeat customer of Holly’s and I can’t recommend her enough. You won’t be disappointed.” – Treacle Tart, The Lingerie Addict

“Businesses underestimate the importance of a well-written campaign to communicate a product or service. Holly can help with that and she is the number one copywriter we recommend to lingerie retailers and brands looking for help with their content. She has an encyclopedic knowledge of lingerie, is passionate about the industry and has the experience needed to help retailers and brands improve their content and make sales.” – Luis Paredes, The Lingerie Journal

The Full Figured Chest blog covers the latest in full bust lingerie. We focus on trends and reviews, as well as the occasional discussion of lingerie marketing. The blog is influential and read heavily by both companies and lingerie customers. Holly and the blog have been featured on both Vogue Italia and Slate.

Holly is also a weekly columnist for the top rated lingerie blog in the world, The Lingerie Addict. Her column covers full bust and plus size lingerie trends and topics. In addition, she regularly writes a marketing advice column for The Lingerie Journal.

Products and Reviews:

The Full Figured Chest does accept lingerie and clothing for review. We make an effort to cover new companies and indie lingerie designers heavily, so please contact us if you’re interested in being featured.

Some Brands We’ve Worked With… » Tutti Rouge » Elomi » Parfait by Affinitas » IGIGI » Kix’ies » Vienne Milano

» Curvy Kate » Bandlettes » Thigh Society » Yours Clothing » Betty Le BonBon

Blog and Social Media Statistics: » 12, 000 unique visitors per month

» 21, 500 page views per month

» 14, 000 visitors per month

» 1, 045 Facebook fans

» 1, 917 Twitter followers

Contact:To inquire about lingerie copywriting, sponsoring a blog giveaway or about having your products featured on the blog, please contact holly@thefullfiguredchest.com.