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The Evolution of Social & Revolution of Messaging Apps
Reggie BradfordOracle, SVP@ReggieBradford
Engage: PragueMay 12, 2016#engage2016
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The following is intended to outline our general product direction.It is intended for information purposes only, and may not be incorporatedinto any contract. It is not a commitment to deliver any material, code,or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Safe Harbor Statement
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2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015/16
Social Media Through the Years
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75 years
38 years
13 years
4 years
3.5 years
1.75 years
7 months ?How long does it taketo reach 50 Million users
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Messaging Apps are Global & Surpassing Social
Big 4 Social NetworksBig 4 Instant Messaging Apps
4.1 Billion users around the world are onInstant Messaging apps
Sources: BI Intelligence, Jan. 2016 and Statista, April 2016
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Top Messaging Apps by Q3 2015 Monthly Active Users
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Source: App Annie
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Marketplace Launches Mark New Era of Innovation
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Messaging as a platform:
Conversational user interfacesare about to change the way billions of users interact with the world around
them.
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What’s the Difference?
Social Networks
Many to Many
Mainly Public
Networking Effect (WOM)
Content Long Lasting
Engaging Platform
Messaging Apps
One to One (or few)
Mainly Private
Personalized Effect (WOM)
Content Temporary or Lasting
Engaging Platform
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Growing & Innovative Technology Ecosystem
Chiefmartec.com / Marketing Technology Landscape (March 2016)
Total Marketing TechLandscape Size:
3,874vendors as of 2016
- ChiefMarTec
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What’s the Future?
Social Networks
Many to Many
Mainly Public
Networking Effect (WOM)
Content Long Lasting
Engaging Platform
Messaging Apps
One to One (or few)
Mainly Private
Personalized Effect (WOM)
Content Temporary or Lasting
Engaging Platform
&
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In today’s digital landscape,the bar for success isn’t set
by your industrybut by the rising expectations
of technology-fueled consumers.
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It’s not a fad.
It’s a fundamental shiftin the way we communicate.
Forever.
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