The Current Crisis:
What should Business Schools Do?
Professor Kulwant SinghDeputy Dean
NUS Business [email protected]
AWSJ, 18 February 2009 Today, 17 February 2009
Business Schools are not responsible for the crisis But we are not free of blame
Have we lost touch with the “real world”?Students not prepared for the profession of management
or
Have we moved too close to businessApplication has become our focus, not education
Internal
Factors
External
Factors
Severity of the
situation
Respond in stages
SurviveStabilizeStrategize
RebuildRe-focus RestructureRe-energize
Re-focus on basicsEducate students for their careers and to be citizens
of society Prepare them to be professional managers Appropriate balance for undergraduates and
graduatesEliminate the myth that we train CEOs
RestructureEmphasize education & conceptual developmentResearch driven focus on core body of knowledgePractical skills are useful complementsDiscard fads: we are not consultants
Re-energizeRegain trust, re-assert our values and valueHelp deal with the crisis
RebuildRe-focus Restructu
reRe-
energize
Educate the public 12 part newspaper series on crisis (October
2008) Second 12 part series on dealing with crisis
(January 2009) Third 12 part series on Globalisation (February
2009) Forums to update students and managers
Students One-credit course on the crisis Increased financial assistance for students Introduce issues into relevant modules Review programmes to strengthen focus on core
Employment Alumni run programmes to prepare students Increased placement efforts Programmes for managers facing transition
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