May 25, 2017

The Content Value ChainStreamlining the Content Value

Chain to Maximize Revenue

Get content to customers correctly

• What they want

• When they want it

• Where they want it

• Described and priced the ‘right’ way

So we can

• Save money

• And make more money from content

Why Do We Care About the VOD Content Value Chain?

Sources: Digital TV Research, DEG: The Digital Entertainment Group, GfK

Pay TV vs. VOD Growth

$25.9 $42.4

$207.0 $205.0

2016 2021

SVOD, EST, & VOD ($B) Pay TV ($B)

Revenue Growth Rate

64%

-1%

MCNs & OTT

Studios

Content Providers

Networks

Sublicensing Partners

Retailers, Operators &

OTT Platforms

Happy People

Paying for Content

Near real-time feedback on pricing

Commercial

Avails

Governed by

Contract

terms

Package

and price

details

Spreadsheet EMA

Spreadsheet– format 1

Spreadsheet – format 3

Spreadsheet – format 4

XML

EMAIL

ImagesRSS Feed

Phone EMAIL

Spreadsheet– format 5

Spreadsheet– format 1

Spreadsheet– format 2

Spreadsheet– format 4

Spreadsheet– format 3

PDF

EMAIL

EMAIL

EMAIL

EMAIL

What’s the Content Value Chain, Anyway?

Spreadsheet EMA

Spreadsheet– format 2

PDF

Some EIDR

Some Content Provider ID

Most Title Name

Some Daily, Some Monthly, Some Quarterly

EMAIL

And This is Only Going to Become Harder

Product Type

• AVOD• SVOD• EST• VOD

• PPV• Pay TV• Multiplatform

linear

Business Model

Languages

Territory

Devices

• Early EST• EST• VOD• Minimum

Guarantees• Rev-Share

• Rate Cards• Subscriber-

based• Advertising

Pricing Model

Resolution

• Original• Dubbed

• Subtitled• Voice Over

Language Format

Title, Title Attributes, Release Date,

Director, Producer, Cast, Music, Runtime,

Box-office, Original Release Country,

Original Language, Local Name, Synopsis,

Short Synopsis, Original Air Date, Media

Window, Plot, Critics Rating, Tags, Provider

ID, Rating, Budget, Opening Week, Gross,

Sound Mix, Aspect Ratio, Genres, Music

Restrictions, Licensed Material Restrictions,

Talent Back-End, Talent Approval Rights

Metadata

We estimate

that there are

now close to

100 SVOD

services in

North America

“

”Source: OTT Video

Market Tracker

So what can we do?

We all need to talk

the same language

Basic Principles

And we need to show that this can drive money and efficiency!

Better feedback

POP QUIZ

We need to embrace and evolve these standards

Talking the Same Language

• Unique asset ID – key to the value chain

• Hit a million records (Sep. 2016)

• To date, ~7.5% of transactions had EIDRs

• Leading in Avail standards

• Version 1.7 just released

• One-way communication

Better Feedback

7 Days 50% 3.5 Days

Content Providers Want better feedback

Retailers/MSOsFocus on getting

content up correctly

Alignment – What Can Bridge It All?

Intelligent automation and management systems are needed

Intelligent Automation and Management Systems

A study by BCG shows that the leaders in digital supply chain

management are enjoying 40% to 110% higher operating

margins, more than 25% faster response times to changes

in market demand, 30% better realization of working-

capital reductions, and up to 10% increases in product

availability, than the laggards.

“

”

Intelligent Automation and Management Systems

By streamlining our digital supply chain reporting, we were able

to scale revenue by a factor of 3X, hundreds of millions of

dollars, and improve accuracy. Maintaining "the old way" of

doing things would have required a small army and was

untenable.

“

”Source: Major Hollywood Studio Executive

Thank YouNew York, Los Angeles, & London